Corporate sponsorship.

Ambush marketing in sports = theory and practice / by: (書目-語言資料,印刷品)

Sponsor- and country-related predictors of sponsorship effectiveness = sponsorship in a national and international environment / by: (書目-語言資料,印刷品)

Growing brands through sponsorship = an empirical investigation of brand image transfer in a sponsorship alliance / by: (書目-語言資料,印刷品)

All about sponsorships by: (書目-語言資料,印刷品)

The sponsorship handbook = essential tools, tips and techniques for sponsors and sponsorship seekers / by: (書目-語言資料,印刷品)

International Economics.

Sports

Advertising.

Management/Business for Professionals.

Economics/Management Science.

Market Research.

Fund raising.

Corporate sponsorship.

Marketing.

Branding (Marketing)