Advertising - Psychological aspects.

Promoting consumer engagement through emotional branding and sensory marketing by: (書目-語言資料,印刷品)

The branded mind : = what neuroscience really tells us about the puzzle of the brain and the brand / by: (書目-語言資料,印刷品)

Consumer behavior and advertising involvement : = selected works of Herbert E. Krugman / by: (書目-語言資料,印刷品)

Brainfluence : = 100 ways to persuade and convince consumers with neuromarketing / by: (書目-語言資料,印刷品)

The relationship of body weight and skepticism towards advertising by: (書目-語言資料,印刷品)

The psychology of entertainment media = blurring the lines between entertainment and persuasion / by: (書目-語言資料,印刷品)

Seducing the subconscious = the psychology of emotional influence in advertising / by: (書目-語言資料,印刷品)

About face = the secrets of emotionally effective advertising / by: (書目-語言資料,印刷品)

Consumers

Marketing

Business and Management.

Decision making

Skepticism.

Customer relations.

Branding (Marketing)

Subliminal advertising.

Internet marketing.

Advertising

Branding (Marketing).

Self-esteem.

Emotions.

Neuromarketing.

Mass media

Manipulative behavior.

Persuasion (Psychology)

Consumer behavior.

Body weight.

Marketing.