Corporate Communication.
Overview
| Works: | 31 works in 7 publications in 7 languages | |
|---|---|---|
Titles
The construction of corporate identities by Chinese and american airlines on social media = a cross-cultural multimodal study /
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Building trust in startup communication = exploring the interplay of arguments and stories in the case of the nikola corporation /
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Organizational listening and response = attending to external stakeholders /
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The virtues of green marketing = a constructive take on corporate rhetoric /
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Transmedia brand storytelling = immersive experiences from theory to practice /
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Developer advocacy = establishing trust, creating connections, and inspiring developers to build better /
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Change management in the communications industry = change processes in media companies and in corporate communications /
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Powerful Presentations = Selling Your Story on Stage or In The Boardroom /
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Das Best Situation Management Modell (BSMM) = Die Performanceorientierte Alternative zur BATNA /
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Diplomacy, Organisations and Citizens = A European Communication Perspective /
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Quick Guide Online-Reputation für KMU = Wie Sie Ihren guten Ruf im Netz aufbauen und erhalten /
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Change Management In The Communications Industry = Change Processes In Media Companies And In Corporate Communications /
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Reengineering Corporate Communication = A Marketer’s Perspective Offering New Concepts, Processes, Tools, and Templates /
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Starke Texte der Unternehmenskommunikation = Grundlagen und Anwendungsbeispiele von Public Relations bis Social Media /
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Kommunikation von Aufsichtsratsvorsitzenden = Grundlagen – Strukturen – Ziele – Management /
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Organizational Communication and Technology in the Time of Coronavirus = Ethnographies from the First Year of the Pandemic /
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The Ministry of Truth = BigTech's Influence on Facts, Feelings and Fictions /
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Digital Oratory as Discursive Practice = From the Podium to the Screen /
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Das Kommunikationskonzept = Einführung in die Entwicklung von Kommunikationskonzepten – In zehn Schritten zum Erfolg /
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Storytelling With Data = Gaining Insights, Developing Strategy and taking Corporate Communications to a new level /
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Wicked Problems = Herausforderungen für PR und Organisationskommunikation /
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Public Relations and the Digital = Professional Discourse and Change /
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Moderne Presse- und Öffentlichkeitsarbeit für KMU = Strategie, Umsetzung, Tools und Evaluation /
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Quick Guide Employer Branding für Konzerne = Wie Sie Mitarbeiter von sich überzeugen und langfristig halten /
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Grüne Marketing-Kommunikation = Green Communication im Marketing-Mix nachhaltigkeitsorientierter Unternehmen /
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Quick Guide Online-Reputation in IPO-Prozessen = Wie Sie Ihren guten Ruf rund um den Börsengang sichern /
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