Public Relations.
Overview
| Works: | 16 works in 4 publications in 4 languages | |
|---|---|---|
Titles
Transmedia brand storytelling = immersive experiences from theory to practice /
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(Language materials, printed)
Sharing Behavior of Brand Crisis Information on Social Media = A Case Study of Chinese Weibo /
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(Language materials, printed)
Diplomacy, Organisations and Citizens = A European Communication Perspective /
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(Language materials, printed)
A Critical Public Relations Approach to Crisis Communication and Management = A Case Study of Malaysia Airlines Flight MH370 Disappearance /
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(Language materials, printed)
Public Relations and the Digital = Professional Discourse and Change /
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(Language materials, printed)
EU-Interessenvertretung und Informalität = Eine qualitativ-empirische Analyse anhand der Nachhaltigkeitsgesetzgebung der EU-Biokraftstoffpolitik /
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(Language materials, printed)
Corporate Diplomacy: How Multinational Corporations Gain Organizational Legitimacy = A Neo-Institutional Public Relations Perspective /
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(Language materials, printed)
Vernetzte Verführungen = Wie wir uns gegen die Dark Arts der Konsumindustrie wehren /
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(Language materials, printed)
Digitaler Strukturwandel der Öffentlichkeit = Historische Verortung, Modelle und Konsequenzen /
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(Language materials, printed)
Handbook of social media management = value chain and business models in changing media markets /
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(Language materials, printed)
New trends in earth-science outreach and engagement = the nature of communication /
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