Social marketing.
Overview
| Works: | 25 works in 9 publications in 9 languages | |
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Titles
Advanced social media marketing = how to lead, launch, and manage a successful social media program /
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The effects of cause-related marketing on customers' attitudes and buying behavior
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The marking enterprise = business success and societal embedding /
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Marketing and the common good : = essays from Notre Dame on societal impact /
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Dynamics of competitive advantage and consumer perception in social marketing /
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Hands-on social marketing = a step-by-step guide to designing change for good /
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Marketing and the common good = essays from Notre Dame on societal impact /
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Using social marketing for public emergency preparedness = social change for community resilience /
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Fundraising with businesses = 40 new (and improved!) strategies for nonprofits /
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Emerging markets from a multidisciplinary perspective = challenges, opportunities and research agenda /
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Social marketing and its influence on animal origin food product consumption
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Formative research in social marketing = innovative methods to gain consumer insights /
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Segmentation in social marketing = process, methods and application /
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