Covers
Martínez-López, Francisco J.
Overview
| Works: | 1 works in 0 publications in 0 languages | |
|---|---|---|
Titles
Online Brand Communities = Using the Social Web for Branding and Marketing /
by:
Molinillo, Sebastián.; Aguilar, Rocio.; Martínez-López, Francisco J.; SpringerLink (Online service); Anaya, Rafael.
(Language materials, printed)
, [http://id.loc.gov/vocabulary/relators/aut]
Advances in Digital Marketing and eCommerce = Second International Conference, 2021 /
by:
Martínez-López, Francisco J.; López López, David.; SpringerLink (Online service)
(Language materials, printed)
, [http://id.loc.gov/vocabulary/relators/edt]
Advances in Digital Marketing and eCommerce = Third International Conference, 2022 /
by:
SpringerLink (Online service); Martínez-López, Francisco J.; Martinez, Luis F.
(Language materials, printed)
, [http://id.loc.gov/vocabulary/relators/edt]
Advances in National Brand and Private Label Marketing = Ninth International Conference, 2022 /
by:
Gázquez-Abad, Juan Carlos.; Martínez-López, Francisco J.; Ieva, Marco.; SpringerLink (Online service)
(Language materials, printed)
, [http://id.loc.gov/vocabulary/relators/edt]
Advances in National Brand and Private Label Marketing = Second International Conference, 2015 /
by:
Sethuraman, Raj.; SpringerLink (Online service); Martínez-López, Francisco J.; Gázquez-Abad, Juan Carlos.
(Language materials, printed)
, [http://id.loc.gov/vocabulary/relators/edt]
Advances in National Brand and Private Label Marketing = Eighth International Conference, 2021 /
by:
SpringerLink (Online service); Martínez-López, Francisco J.; Gázquez-Abad, Juan Carlos.
(Language materials, printed)
, [http://id.loc.gov/vocabulary/relators/edt]
Advances in National Brand and Private Label Marketing = Sixth International Conference, 2019 /
by:
Martínez-López, Francisco J.; Gázquez-Abad, Juan Carlos.; SpringerLink (Online service); Roggeveen, Anne.
(Language materials, printed)
, [http://id.loc.gov/vocabulary/relators/edt]
Advances in Digital Marketing and eCommerce = First International Conference, 2020 /
by:
Martínez-López, Francisco J.; D'Alessandro, Steven.; SpringerLink (Online service)
(Language materials, printed)
, [http://id.loc.gov/vocabulary/relators/edt]
Advances in National Brand and Private Label Marketing = Fifth International Conference, 2018 /
by:
SpringerLink (Online service); Martínez-López, Francisco J.; Gázquez-Abad, Juan Carlos.; Chernev, Alexander.
(Language materials, printed)
, [http://id.loc.gov/vocabulary/relators/edt]
Strategies for e-Business = Concepts and Cases on Value Creation and Digital Business Transformation /
by:
Martínez-López, Francisco J.; Jelassi, Tawfik.; SpringerLink (Online service)
(Language materials, printed)
, [http://id.loc.gov/vocabulary/relators/aut]
Advances in National Brand and Private Label Marketing = Third International Conference, 2016 /
by:
Gijsbrecht, Els.; SpringerLink (Online service); Gázquez-Abad, Juan Carlos.; Martínez-López, Francisco J.
(Language materials, printed)
, [http://id.loc.gov/vocabulary/relators/edt]
Social Media Monetization = Platforms, Strategic Models and Critical Success Factors /
by:
Young, Susan M.; Li, Yangchun.; SpringerLink (Online service); Martínez-López, Francisco J.
(Language materials, printed)
, [http://id.loc.gov/vocabulary/relators/aut]
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Subjects
IT in Business.
Customer Relationship Management.
Internet marketing.
E-business.
e-Commerce/e-business.
Business Strategy and Leadership.
Marketing.
Consumer Behavior .
Leadership.
Computers.
Electronic commerce.
Commerce.
Business information services.
Customer relations—Management.
Motivation research (Marketing).
Information technology.
Consumer Behavior.
Consumer behavior.
Online Marketing/Social Media.
e-Business/e-Commerce.
Business.
Strategic planning.
Branding (Marketing).
E-commerce.
Social media.
Trade.
Industrial psychology.
Business Strategy/Leadership.
Branding.
Business—Data processing.
Industrial and Organizational Psychology.
Information Systems and Communication Service.
Market Psychology.
Social Media.
Sales/Distribution.
Sales management.