Purchase Intention.

辨別消費者情緒勒索之探究-透過智慧臉孔辨識 = = Identifying Emotional Extortion Through Face Recognition / by: (書目-語言資料,印刷品)

越南消費者對於社交媒體廣告中的病毒行銷的態度和研究 = = The Study on the Attitude of Customer towards Viral Video Advertising on Social Media :: A Case Study in Viet Nam / by: (書目-語言資料,印刷品)

炫耀性與社會認同對消費者購買流行商品的影響 = = The impact of conspicuousness and social identity on consumers' purchase of popular goods / by: (書目-語言資料,印刷品)

品牌形象、服務品質及購買意願之關聯研究 -以雲林縣連鎖補習班為例 = = The Relationships among Brand Image, Service Quality and Purchase Intention-A Case Study of a Chain Cram School in Yunlin County / by: (書目-語言資料,印刷品)

應用S-O-R理論探討社群媒體影響購買意願之因素-以美食開箱影片為例 = = Applying the S-O-R Theory to Investigate the Impact Factors of Social Media on Consumers’ Purchasing Intention :A Case Study of Gourmet Unboxing Videos / by: (書目-語言資料,印刷品)

企業社會責任對消費者行為的影響 = = The Influence of Corporate Social Responsibility on Consumers’ Behaviors / by: (書目-語言資料,印刷品)

自發性知覺反應設計毛巾廣告聲音對於消費者注意力與購買意願的影響 = = Applying Autonomous Sensory Meridian Response on The Advertising of Towel Sound / by: (書目-語言資料,印刷品)

探討綠色消費態度與知覺風險對有機食品的購買意願之影響 = = The Effects of Green Consumption Attitudes and Perceived Risk on Organic Food Purchase Intention / by: (書目-語言資料,印刷品)

COVID-19下消費者參與團購決策探究 = = Group-buying Decision under COVID-19 / by: (書目-語言資料,印刷品)

電子服務品質、知覺價值、顧客滿意度對消費者購買意願之影響:以蝦皮購物App為例 = = The Effects of Electronic Service Quality, Perceived Value, and Customer Satisfaction on Consumers' Purchase Intention:A Case of Shopee App / by: (書目-語言資料,印刷品)

探討遊戲玩家對於線上課金之意圖 = = Exploring Gamers' Intentions for Online In-Game Purchases / by: (書目-語言資料,印刷品)

消費者對油車與油電混合車的購買意願之探討 = = A Study on Consumer Willingness to Purchase Gasoline and Hybrid Electric Vehicles. / by: (書目-語言資料,印刷品)