Trade and Retail.
Overview
| Works: | 18 works in 2 publications in 2 languages | |
|---|---|---|
Titles
Sensory marketing in retail = an introduction to the multisensory nature of retail stores /
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Customer-centricity in organized retailing = a guide to the basis of winning strategies /
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Automation von Marketing und Sales für B2B-Unternehmer = Mithilfe der digitalen B2B-Roadmap den Umsatz steigern /
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Demand Prediction in Retail = A Practical Guide to Leverage Data and Predictive Analytics /
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How to Save the FMCG Industry = A Practical Guide for Building Collaboration between Suppliers and Retailers /
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Quick Guide Multisensorisches Marketing = Wie Sie mit allen Sinnen Ihre Marke stärken /
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Quick Guide Duftmarketing = Wie Sie mit Duftstoffen Ihre Marke stärken /
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Japanese Retail Industry After the Bubble Economy = Development of the 100-yen Shops /
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Indian Manufacturing Sector in Post-Reform Period = An Assessment of the Role of Macroeconomic and Firm-Specific Factors in Determining Financial Performance /
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Analytics for Retail = A Step-by-Step Guide to the Statistics Behind a Successful Retail Business /
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Der zukunftsfähige Handel = Neue online und offline Konzepte sowie digitale und KI-basierte Lösungen /
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Warum kaufen Kunden, was sie kaufen = So entsteht Shopper Motivation – Erkenntnisse der Neurowissenschaft für Marketing und Handel /
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Contemporary Retail Marketing in Emerging Economies = The Case of Ghana’s Supermarket Chains /
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Multisensorisches Design von Verkaufsumgebungen = Sehen, Hören, Riechen /
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Case Studies on Sustainability in the Food Industry = Dealing With a Rapidly Growing Population /
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Managing Sustainability = Perspectives From Retailing and Services /
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Der neue Online-Handel = Geschäftsmodelle, Geschäftssysteme und Benchmarks im E-Commerce /
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