Brand loyalty.
Overview
Works: | 12 works in 4 publications in 4 languages |
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Titles
The experience effect : = engage your customers with a consistent and memorable brand experience /
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Achieving brand loyalty in China through after-sales services = with a particular focus on the influences of cultural determinants /
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Retail brand equity and loyalty = analysis in the context of sector-specific antecedents, perceived value, and multichannel retailing /
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Subjects