Industrial marketing.
概要
| 作品: | 14 作品在 10 項出版品 10 種語言 | |
|---|---|---|
書目資訊
The marketing challenge for industrial companies = advanced concepts and practices /
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Business-to-business marketing communications = value and efficiency considerations in recessionary times /
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Integrated product and sales management in B2B = developing, managing and selling technology based industrial products profitably /
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B2B digital marketing strategy = how to use new frameworks and models to achieve growth /
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Business-to-business brand management = theory, research and executive case study exercises /
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