Consumers' preferences.
Overview
| Works: | 30 works in 11 publications in 11 languages | |
|---|---|---|
Titles
Brand metrics : = measuring brand efficacy along the customer journey /
by:
(Language materials, printed)
Building brand experiences : = a practical guide to retaining brand relevance /
by:
(Language materials, printed)
Determinants of private label attitude = predicting consumers' brand preferences using psychographics /
by:
(Language materials, printed)
Buying styles = simple lessons in selling the way your customer buys /
by:
(Language materials, printed)
Cheap = the real cost of the global trend for bargains, discounts & consumer choice /
by:
(Language materials, printed)
The foundations of Paul Samuelson's revealed preference theory = a study by the method of rational reconstruction /
by:
(Language materials, printed)
Conquering consumerspace = marketing strategies for a branded world /
by:
(Language materials, printed)
Labeling Genetically Modified Food. = The Philosophical and Legal Debate.
by:
(Language materials, printed)
Integration of preference analysis methods into quality function deployment = a focus on elderly people /
by:
(Language materials, printed)
Perspectives on consumer choice = from behavior to action, from action to agency /
by:
(Language materials, printed)
Managing customer experience and relationships : = a strategic framework /
by:
(Language materials, printed)
Global observations of the influence of culture on consumer buying behavior
by:
(Language materials, printed)
Behavioral marketing = delivering personalized experiences at scale /
by:
(Language materials, printed)
Building brand experiences : = a practical guide to retaining brand relevance /
by:
(Language materials, printed)
Consumer, prosumer, prosumager = how service innovations will disrupt the utility business model /
by:
(Language materials, printed)
Show more
Fewer
Subjects