Consumers' preferences.
概要
| 作品: | 30 作品在 11 項出版品 11 種語言 | |
|---|---|---|
書目資訊
Determinants of private label attitude = predicting consumers' brand preferences using psychographics /
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Buying styles = simple lessons in selling the way your customer buys /
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Cheap = the real cost of the global trend for bargains, discounts & consumer choice /
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The foundations of Paul Samuelson's revealed preference theory = a study by the method of rational reconstruction /
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Conquering consumerspace = marketing strategies for a branded world /
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Labeling Genetically Modified Food. = The Philosophical and Legal Debate.
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Integration of preference analysis methods into quality function deployment = a focus on elderly people /
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Perspectives on consumer choice = from behavior to action, from action to agency /
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Managing customer experience and relationships : = a strategic framework /
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Global observations of the influence of culture on consumer buying behavior
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Behavioral marketing = delivering personalized experiences at scale /
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Building brand experiences : = a practical guide to retaining brand relevance /
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Consumer, prosumer, prosumager = how service innovations will disrupt the utility business model /
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Building brand experiences : = a practical guide to retaining brand relevance /
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Brand metrics : = measuring brand efficacy along the customer journey /
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The foundations of Paul Samuelson's revealed preference theory = a study by the method of rational reconstruction /
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