Corporate image.

Connective branding : = building brand equity in a demanding world / by: (書目-語言資料,印刷品)

Corporate communications : = convention, complexity, and critique / by: (書目-語言資料,印刷品)

Reputation, stock price, and you = why the market rewards some companies and punishes others / by: (書目-語言資料,印刷品)

銀行服務品質、企業形象與顧客滿意度之研究 = = Relationship among Bank’s Service Quality, Corporate Image and Customer Satisfaction / by: (書目-語言資料,印刷品)

Crisis management at the speed of the internet = trend report / by: (書目-語言資料,印刷品)

Managing reputation in the banking industry = theory and practice / by: (書目-語言資料,印刷品)

Corporate communication = a marketing viewpoint / by: (書目-語言資料,印刷品)

Rethinking reputational risk : = how to manage the risks thatcan ruin your business, your reputation and you / by: (書目-語言資料,印刷品)

Employer brand management = practical lessons from the world's leading employers / by: (書目-語言資料,印刷品)

Discursive constructions of corporate identities by Chinese banks on Sina Weibo = an integrated sociolinguistics approach / by: (書目-語言資料,印刷品)

Linking cultural dimensions and CSR communication : = emerging research and opportunities / by: (書目-語言資料,印刷品)

Organizational identity and firm growth = properties of growth, contextual identities and micro-level processes / by: (書目-語言資料,印刷品)

The apology impulse : = how the business world ruined sorry and why we can't stop saying it / by: (書目-語言資料,印刷品)

Reputation management by: (書目-語言資料,印刷品)

Effective apology = mending fences, building bridges, and restoring trust / by: (書目-語言資料,印刷品)

Corporate reputations, branding, and people management = a strategic approach to HR / by: (書目-語言資料,印刷品)

Brand Hollywood = selling entertainment in a global media age / by: (書目-語言資料,印刷品)