Luxury.
Overview
| Works: | 21 works in 4 publications in 4 languages | |
|---|---|---|
Titles
Omni-personal Luxury = How to Transform your Luxury Business for the Digital Age /
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Design Thinking for Food Well-Being = The Art of Designing Innovative Food Experiences /
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Marketing Opportunities and Challenges in a Changing Global Marketplace = Proceedings of the 2019 Academy of Marketing Science (AMS) Annual Conference /
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Enlightened Marketing in Challenging Times = Proceedings of the 2019 AMS World Marketing Congress (WMC) /
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(Language materials, printed)
Rethinking Luxury Fashion = The Role of Cultural Intelligence in Creative Strategy /
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Luxury Tourism = Market Trends, Changing Paradigms, and Best Practices /
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Designing luxury brands = the science of pleasing customers' senses /
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The new luxury experience = creating the ultimate customer experience /
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Designing Luxury Brands = The Science of Pleasing Customers’ Senses /
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Sustainable Fashion = Empowering African Women Entrepreneurs in the Fashion Industry /
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Fashion Communication in the Digital Age = FACTUM 19 Fashion Communication Conference, Ascona, Switzerland, July 21-26, 2019 /
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(Language materials, printed)
The New Luxury Experience = Creating the Ultimate Customer Experience /
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Stärkung von Retailer Brands im Automobilhandel zur Steigerung der Kundenloyalität
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Grundlagen und neue Perspektiven des Luxustourismus = Kundenverhalten - Paradigmenwechsel - Markttrends - Best-Practice-Beispiele /
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