購買意願.

品牌認知與知覺品質對品牌態度與購買意願之影響-以製造商品牌與自有品牌為例 = = The Influence of Brand Awareness and Perceived Quality on Brand Attitude and Purchasing Intention: Taking Manufacturer Brands and Private Labels as Examples / by: (書目-語言資料,印刷品)

有機農產品標章的認知與信任和購買意願之關聯性 = = The Correlation between Consumers’ Cognizance of Certification Marks on Organic Agricultural Products, Trust in Certification Marks on Organic Agricultural Products, and Willingness to Purchase Organic Agricultural Products / by: (書目-語言資料,印刷品)

探討社群商務之網路口碑對顧客購買決策之影響 = = Investigating the Impact of eWoM on Consumers’ Purchasing Intention in Social Commerce / by: (書目-語言資料,印刷品)

品牌知名度、品牌形象、知覺價值影響消費者購買意願之研究—以連鎖茶飲業為例 = = Influence of Brand Awareness , Brand Image and Perception Value on the Consumers’ Purchase Intention -A Case of Chain Tea Drink Stores / by: (書目-語言資料,印刷品)

影響智慧型手機使用者於行動購物意願之因素探討 = = Study of the Factors Affecting the Smartphone Users' Intention towards Mobile Shopping / by: (書目-語言資料,印刷品)

影響雲林地區消費者購買長期看護險因素之探討 = = Discussion on the Factors Influencing Consumers' Purchase of Long-term Care Insurance in Yunlin Area / by: (書目-語言資料,印刷品)

應用S-O-R模式探討社群商務中購買意願與口碑傳播之影響因素-以Facebook粉絲專頁為例 = = Applying the S-O-R Model for Exploring the Impact Factors on Purchase Intention and Word-of-Mouth Communication in Social Commerce: A Case Study of Facebook Fan Page / by: (書目-語言資料,印刷品)

以教育本位行銷方式探討廣告效果對於消費者行為的影響-以電鍋廣告為例 = = Using education-based marketing to Explore the Impact of Advertising Effectiveness on Consumer Behavior –A Case Study of a Rice Cooker / by: (書目-語言資料,印刷品)

辨別消費者情緒勒索之探究-透過智慧臉孔辨識 = = Identifying Emotional Extortion Through Face Recognition / by: (書目-語言資料,印刷品)

母品牌知名度對品牌延伸及購買意願之影響 -以千巧谷牛樂園牧場為例 = = The Influence of Original Brand Reputation on Brand Extension and Purchase Intention-A Case of Chan Chau Ku Cow Paradise Pasture / by: (書目-語言資料,印刷品)

農特產品傳播媒體資訊傳遞效果及其對購買意願影響之研究 = = A Study on the Agricultural products Effects of Information Transmission from Mass Media and its Influence on Purchase Intention / by: (書目-語言資料,印刷品)

越南消費者對於社交媒體廣告中的病毒行銷的態度和研究 = = The Study on the Attitude of Customer towards Viral Video Advertising on Social Media :: A Case Study in Viet Nam / by: (書目-語言資料,印刷品)

故事行銷對品牌形象與購買意願影響之研究 - 以微熱山丘為例 = = The Influence of Storytelling Marketing on Brand Image and Purchase Intention – A Case Study of Sunnyhills Company / by: (書目-語言資料,印刷品)

美容部落客網路口碑與信任對顧客購買意願之影響 :以越南為例 = = The Impacts of Electronic Word-of-Mouth (EWOM) and Trust on the Customer Purchase Intention through Beauty Bloggers :A Case Study in Vietnam / by: (書目-語言資料,印刷品)

炫耀性與社會認同對消費者購買流行商品的影響 = = The impact of conspicuousness and social identity on consumers' purchase of popular goods / by: (書目-語言資料,印刷品)

品牌形象、服務品質及購買意願之關聯研究 -以雲林縣連鎖補習班為例 = = The Relationships among Brand Image, Service Quality and Purchase Intention-A Case Study of a Chain Cram School in Yunlin County / by: (書目-語言資料,印刷品)

以眼動儀探討商品屬性搭配圖片情境對於消費者視覺吸引力與購買意願之影響 = = Using Eye-Tracking to Explore the Influence of Product Attributes and Picture Context on Visual Appeal and Purchasing Intention / by: (書目-語言資料,印刷品)

應用S-O-R模式探討電子商務智慧推薦對消費者購買意願之影響 = = Using the S-O-R Model to Explore the Impact of E-Commerce Smart Recommendation on Consumers’ Purchasing Intention / by: (書目-語言資料,印刷品)

應用S-O-R理論探討社群媒體影響購買意願之因素-以美食開箱影片為例 = = Applying the S-O-R Theory to Investigate the Impact Factors of Social Media on Consumers’ Purchasing Intention :A Case Study of Gourmet Unboxing Videos / by: (書目-語言資料,印刷品)

觀光意象與知覺價值對遊客購買意願影響 -以「屏東可可園區」為例 = = Effect of Tourism Image and Perceived Value on Purchase Intention of Tourists:An Example “PingTung Cacao Park” / by: (書目-語言資料,印刷品)

商品評價文字情緒影響購買決策之研究 = = Online Review Comments affecting Purchase Intention / by: (書目-語言資料,印刷品)

自發性知覺反應設計毛巾廣告聲音對於消費者注意力與購買意願的影響 = = Applying Autonomous Sensory Meridian Response on The Advertising of Towel Sound / by: (書目-語言資料,印刷品)

探討綠色消費態度與知覺風險對有機食品的購買意願之影響 = = The Effects of Green Consumption Attitudes and Perceived Risk on Organic Food Purchase Intention / by: (書目-語言資料,印刷品)

COVID-19下消費者參與團購決策探究 = = Group-buying Decision under COVID-19 / by: (書目-語言資料,印刷品)

直播主之個人特質對消費者購買意願之影響 = = The Influence of Personal Traits of Live Streamers on Consumers' Purchase Intention / by: (書目-語言資料,印刷品)

探討人格特質與懷舊情感對購買意願影響之研究—以復古檔車族群為例 = = The Influence of Personality Traits and Nostalgia on Purchasing Intention:A Case of Vintage Motorcycle / by: (書目-語言資料,印刷品)

電子服務品質、知覺價值、顧客滿意度對消費者購買意願之影響:以蝦皮購物App為例 = = The Effects of Electronic Service Quality, Perceived Value, and Customer Satisfaction on Consumers' Purchase Intention:A Case of Shopee App / by: (書目-語言資料,印刷品)

消費者對油車與油電混合車的購買意願之探討 = = A Study on Consumer Willingness to Purchase Gasoline and Hybrid Electric Vehicles. / by: (書目-語言資料,印刷品)