購買意願.

結合網路互動性與資訊採用模式探討購買意願與網路口碑傳播意願之影響因素：以社群媒體為例 = = Integrating Social Interaction and Information Adoption Model for Investigating the Impact Factors of Purchase Intention and Online Word-of-Mouth Communication Intention in Social Media / by: (Language materials, printed)

瓦楞紙玩具的知覺品質、知覺價值對購買意願影響 = = A Purchasing Intention Research on the Effects of Customers’ Perceived Quality and Value Evaluation to Corrugated Toys / by: (Language materials, printed)

布袋戲迷群產品特性偏好對其購買意願之影響 = = Effects of Glove Puppetry Fans’ Preferences for Product Characteristics on Their Purchase Intention / by: (Language materials, printed)

以類神經網路探討影響臺灣年輕族群運動商品購買意願之因素研究 = = The Study of Neural Network Model to Analyze Factors of Purchase Intentions for Sport Products among Taiwanese youth / by: (Language materials, printed)

消費者對環保瓦楞紙製品的產品接受與購買意願-以悠紙生活館為案例之研究 = = Consumer’s Acceptance and Purchase Intentions for Corrugated Paper Products --- A case study of Ccpaper Living Museum / by: (Language materials, printed)

大賣場自有品牌形象與購買意願之研究--以雲林地區為例 = = The Research of OBM Image of Superstores and Purchasing Wish --the Example of Yunlin County / by: (Language materials, printed)

品牌知名度與企業社會責任對購買意願之研究-以中部地區銀行為例 = = A Study of Brand Awareness and Corporate Social Responsibility on Purchase Intention-A Case Study of The Banks in Central Taiwan / by: (Language materials, printed)

線上遊戲玩家的涉入程度、資訊品質及網路口碑對虛擬道具購買意願之影響 = = A Study of the Influence among Online Game Player’s Involvement, Information Quality and Online Word-of-Mouth to the Purchase Intention of Virtual Props / by: (Language materials, printed)

臺灣跨界聯名文化創意商品感質力、品牌權益、適配度及產品涉入程度對消費者購買意願之影響 = = The Impact of Taiwanese Crossover Cultural Products’ Qualia, Brand Equity, Adaptability, and Degree of Product Involvement on Consumer Purchase Intention / by: (Language materials, printed)

品牌認知與知覺品質對品牌態度與購買意願之影響-以製造商品牌與自有品牌為例 = = The Influence of Brand Awareness and Perceived Quality on Brand Attitude and Purchasing Intention: Taking Manufacturer Brands and Private Labels as Examples / by: (Language materials, printed)

有機農產品標章的認知與信任和購買意願之關聯性 = = The Correlation between Consumers’ Cognizance of Certification Marks on Organic Agricultural Products, Trust in Certification Marks on Organic Agricultural Products, and Willingness to Purchase Organic Agricultural Products / by: (Language materials, printed)

探討社群商務之網路口碑對顧客購買決策之影響 = = Investigating the Impact of eWoM on Consumers’ Purchasing Intention in Social Commerce / by: (Language materials, printed)

品牌知名度、品牌形象、知覺價值影響消費者購買意願之研究—以連鎖茶飲業為例 = = Influence of Brand Awareness , Brand Image and Perception Value on the Consumers’ Purchase Intention -A Case of Chain Tea Drink Stores / by: (Language materials, printed)

影響智慧型手機使用者於行動購物意願之因素探討 = = Study of the Factors Affecting the Smartphone Users' Intention towards Mobile Shopping / by: (Language materials, printed)

影響雲林地區消費者購買長期看護險因素之探討 = = Discussion on the Factors Influencing Consumers' Purchase of Long-term Care Insurance in Yunlin Area / by: (Language materials, printed)

應用S-O-R模式探討社群商務中購買意願與口碑傳播之影響因素-以Facebook粉絲專頁為例 = = Applying the S-O-R Model for Exploring the Impact Factors on Purchase Intention and Word-of-Mouth Communication in Social Commerce: A Case Study of Facebook Fan Page / by: (Language materials, printed)

以教育本位行銷方式探討廣告效果對於消費者行為的影響-以電鍋廣告為例 = = Using education-based marketing to Explore the Impact of Advertising Effectiveness on Consumer Behavior –A Case Study of a Rice Cooker / by: (Language materials, printed)

辨別消費者情緒勒索之探究-透過智慧臉孔辨識 = = Identifying Emotional Extortion Through Face Recognition / by: (Language materials, printed)

母品牌知名度對品牌延伸及購買意願之影響 -以千巧谷牛樂園牧場為例 = = The Influence of Original Brand Reputation on Brand Extension and Purchase Intention-A Case of Chan Chau Ku Cow Paradise Pasture / by: (Language materials, printed)

農特產品傳播媒體資訊傳遞效果及其對購買意願影響之研究 = = A Study on the Agricultural products Effects of Information Transmission from Mass Media and its Influence on Purchase Intention / by: (Language materials, printed)

越南消費者對於社交媒體廣告中的病毒行銷的態度和研究 = = The Study on the Attitude of Customer towards Viral Video Advertising on Social Media :: A Case Study in Viet Nam / by: (Language materials, printed)

故事行銷對品牌形象與購買意願影響之研究 - 以微熱山丘為例 = = The Influence of Storytelling Marketing on Brand Image and Purchase Intention – A Case Study of Sunnyhills Company / by: (Language materials, printed)

美容部落客網路口碑與信任對顧客購買意願之影響 :以越南為例 = = The Impacts of Electronic Word-of-Mouth (EWOM) and Trust on the Customer Purchase Intention through Beauty Bloggers :A Case Study in Vietnam / by: (Language materials, printed)

炫耀性與社會認同對消費者購買流行商品的影響 = = The impact of conspicuousness and social identity on consumers' purchase of popular goods / by: (Language materials, printed)

品牌形象、服務品質及購買意願之關聯研究 -以雲林縣連鎖補習班為例 = = The Relationships among Brand Image, Service Quality and Purchase Intention-A Case Study of a Chain Cram School in Yunlin County / by: (Language materials, printed)

以眼動儀探討商品屬性搭配圖片情境對於消費者視覺吸引力與購買意願之影響 = = Using Eye-Tracking to Explore the Influence of Product Attributes and Picture Context on Visual Appeal and Purchasing Intention / by: (Language materials, printed)

應用S-O-R模式探討電子商務智慧推薦對消費者購買意願之影響 = = Using the S-O-R Model to Explore the Impact of E-Commerce Smart Recommendation on Consumers’ Purchasing Intention / by: (Language materials, printed)

應用S-O-R理論探討社群媒體影響購買意願之因素-以美食開箱影片為例 = = Applying the S-O-R Theory to Investigate the Impact Factors of Social Media on Consumers’ Purchasing Intention :A Case Study of Gourmet Unboxing Videos / by: (Language materials, printed)