Advertising.
概要
| 作品: | 56 作品在 18 項出版品 18 種語言 | |
|---|---|---|
書目資訊
Vernetzte Verführungen = Wie wir uns gegen die Dark Arts der Konsumindustrie wehren /
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Underdog advertising = proven principles to compete and win against the giants in any industry /
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The next evolution of marketing : = connect with your customers by marketing with meaning /
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Alcohol Advertising and Young People's Drinking = Representation, Reception and Regulation.
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Advertising, promotion : = supplemental aspects of integrated marketing communications /
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Evaluation in advertising reception = a socio-cognitive and linguistic perspective /
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Growing brands through sponsorship = an empirical investigation of brand image transfer in a sponsorship alliance /
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Advances in advertising research. = the digital, the classic, the subtle, and the alternative /. (Vol. VI)
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The new advertising = branding, content, and consumer relationships in the data-driven social media era /
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