Service industries - Marketing.
Overview
| Works: | 16 works in 7 publications in 7 languages | |
|---|---|---|
Titles
Services marketing : = integrating customer focus across the firm /
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Services marketing : = integrating customer focus across the firm /
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Services marketing : = integrating customer focus across the firm /
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Service management and marketing : = customer management in service competition /
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Research on international service marketing = a state of the art /
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Innovations in services marketing and management : = strategies for emerging economies /
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Winning in service markets = success through people, technology and strategy /
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