Digital Marketing.

Agile Marketing Performance Management = 10 Success Factors for Maximizing Marketing ROI Dynamically / by: (Language materials, printed)

Green Nudging im E-Commerce = Wie Sie nachhaltige Kaufentscheidungen im Onlinehandel fördern / by: (Language materials, printed)

Conversion-Optimierung: Erfolgreiche Webseiten und Digitalkampagnen = Über 150 Praxistipps zu datengetriebenem Marketing, Analytics & Webseitenoptimierung / by: (Language materials, printed)

Konsumentenverhalten im digitalen Kontext = Wie Empfehlungen auf die Einstellungen der Konsumenten im Marketing wirken / by: (Language materials, printed)

Marketing for Small B2B Businesses = How Content Creates Marketing Muscle and Powers Traditional and Digital Marketing / by: (Language materials, printed)

Marketing Communications and Brand Development in Emerging Markets Volume II = Insights for a Changing World / by: (Language materials, printed)

Einführung in die Mediaplanung = Grundlagen für klassische und digitale Kanäle / by: (Language materials, printed)

Der SEO Planer = Suchmaschinenoptimierung in Unternehmen richtig organisieren und umsetzen (mit Checklisten) / by: (Language materials, printed)

Ordnung im Chaos – Kybernetik der Markenführung by: (Language materials, printed)

Marketing-Automation – Erfolgsmodelle aus Forschung und Praxis = Konzepte, Instrumente und Strategien für die Implementierung / by: (Language materials, printed)

Digital Business in Africa = Social Media and Related Technologies / by: (Language materials, printed)

Sustainable Development and Innovation of Digital Enterprises for Living with COVID-19 by: (Language materials, printed)

Quick Guide Digital Marketing Roadmap = Analyse, Konzeptentwicklung und Erfolgsmessung Ihres Digitalen Marketings / by: (Language materials, printed)

Digitalisation in Mobility Service Industry = A Survey-based Expert Analysis / by: (Language materials, printed)

Reengineering Corporate Communication = A Marketer’s Perspective Offering New Concepts, Processes, Tools, and Templates / by: (Language materials, printed)

Digitales Tourismusmarketing = Grundlagen, Suchmaschinenmarketing, User-Experience-Design, Social-Media-Marketing und Mobile Marketing / by: (Language materials, printed)

Order in Chaos - Cybernetics of Brand Management by: (Language materials, printed)

Quick Guide Online-Reputation für KMU = Wie Sie Ihren guten Ruf im Netz aufbauen und erhalten / by: (Language materials, printed)

Sustainability in the Gig Economy = Perspectives, Challenges and Opportunities in Industry 4.0 / by: (Language materials, printed)

Marketing and Smart Technologies = Proceedings of ICMarkTech 2021, Volume 2 / by: (Language materials, printed)

Digital Marketing Strategies for Value Co-creation = Models and Approaches for Online Brand Communities / by: (Language materials, printed)

Praxisleitfaden für Künstliche Intelligenz in Marketing und Vertrieb = Beispiele, Konzepte und Anwendungsfälle / by: (Language materials, printed)

Online Marketing by: (Language materials, printed)

Omni-personal Luxury = How to Transform your Luxury Business for the Digital Age / by: (Language materials, printed)

Ecommerce Reimagined = Retail and Ecommerce in China / by: (Language materials, printed)

Sharing Behavior of Brand Crisis Information on Social Media = A Case Study of Chinese Weibo / by: (Language materials, printed)

Achieving Business Competitiveness in a Digital Environment = Opportunities in E-commerce and Online Marketing / by: (Language materials, printed)

Digitale Markenführung = Digital Branding in Zeiten divergierender Märkte / by: (Language materials, printed)

Digital marketing in the automotive electronics industry = redefining customer experience through digital customer engagement / by: (Language materials, printed)

Value realization in the phygital reality market = consumption and service under conflation of the physical, digital, and virtual worlds / by: (Language materials, printed)

Digital transformation of sme marketing strategies = innovating for the 4.0 era / by: (Language materials, printed)

Artificial intelligence in customer service = the next frontier for personalized engagement / by: (Language materials, printed)

Social influence on digital content contribution and consumption = theories, empirical analyses, and practices / by: (Language materials, printed)

Digital economy = emerging technologies and business innovation : 8th International Conference, ICDEc 2023, Braga, Portugal, May 2-4, 2023 : proceedings / by: (Language materials, printed)

Yes logo = uncovering the recipes of branding success in the world's largest consumer market / by: (Language materials, printed)

Social media for leaders = your team can steer the boat but you need chart the course / by: (Language materials, printed)

Introduction to metaverse = technology landscape, applications, and challenges / by: (Language materials, printed)

Critical factors for adoption of customer relationship management = a study of Palestine SMEs / by: (Language materials, printed)

Digital HR = a critical management approach to the digitalization of organizations in the new normal / by: (Language materials, printed)

Artificial intelligence along the customer journey = a customer experience perspective / by: (Language materials, printed)

International marketing research = a transformative approach / by: (Language materials, printed)

PsyConversion® = 117 behavior patterns for an improved user experience and higher conversion rates in e-commerce / by: (Language materials, printed)

Selected papers from the 10th International Conference on E-Business and Applications 2024 by: (Language materials, printed)

Celebrity, social media influencers and brand performance = exploring new dynamics and future trends in marketing / by: (Language materials, printed)

Sharing economy platforms = a casebook for understanding multiplayers in sharing economy platforms / by: (Language materials, printed)

The attention economy = a category blueprint / by: (Language materials, printed)

Data-driven customer engagement = mastering martech strategies for success / by: (Language materials, printed)

From marking products to marketing brands = a legal perspective on the history of brand marketing / by: (Language materials, printed)

Marketing and AI : shaping the future together = proceedings of the 2024 AMS Annual Conference, Coral Gables, FL, USA, May 22-24 / by: (Language materials, printed)

The digital marketer's playbook = how to effectively collaborate with agencies, freelancers, and digital marketing experts / by: (Language materials, printed)

Multichannel marketing = strategy -- design -- digital technology / by: (Language materials, printed)

Unpacking micro-influence within the Australian creative sectors = a theoretical framework for understanding the skills, knowledge, and capabilities of micro-influencers / by: (Language materials, printed)

Cosmetics marketing strategy in the era of the digital ecosystem = revolutionizing beauty in the new market frontier / by: (Language materials, printed)