Communication in marketing.
Overview
| Works: | 29 works in 15 publications in 15 languages | |
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Titles
Communicating the new : = methods to shape and accelerate innovation /
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Marketing communications in tourism and hospitality : = concepts, strategies and cases /
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The four pillars of profit-driven marketing : = how to maximize creativity, accountability, and ROI /
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Developing B2B social communities = keys to growth, innovation, and customer loyalty /
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Advertising, promotion : = supplemental aspects of integrated marketing communications /
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Architecting experience = a marketing science and digital analytics handbook /
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Reassessing the relationship between marketing and public relations = new perspectives from the philosophy of science and history of thought /
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Business-to-business marketing communications = value and efficiency considerations in recessionary times /
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The role of language and symbols in promotional strategies and marketing schemes
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Breaking down language and cultural barriers through contemporary global marketing strategies
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Value realization in the phygital reality market = consumption and service under conflation of the physical, digital, and virtual worlds /
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The four pillars of profit-driven marketing = how to maximize creativity, accountability, and ROI /
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Integrated marketing communication = creative strategy from idea to implementation /
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