Brand name products.

Designing brand identity : = an essential guide for the entire branding team / by: (Language materials, printed)

Branding in a competitive marketplace / by: (Language materials, printed)

Meta-luxury = brands and the culture of excellence / by: (Language materials, printed)

Retail internationalization in emerging countries = the positioning of global retail brands in China / by: (Language materials, printed)

Advertising media planning : = a brand management approach / by: (Language materials, printed)

Brand engagement : = how employees make or break brands / by: (Language materials, printed)

Brand champions = how superheroes bring brands to life / by: (Language materials, printed)

Brand Breakout = How Emerging Market Brands Will Go Global. by: (Language materials, printed)

Luxury fashion branding = trends, tactics, techniques / by: (Language materials, printed)

Authentic TM = politics and ambivalence in abrand culture / by: (Language materials, printed)

Globalization, culture and branding : = how to leverage cultural equity for building iconic brands in the era of globalization / by: (Language materials, printed)

Brand romance : = using the power of high design to build a lifelong relationship with your audience / by: (Language materials, printed)

Real luxury = how luxury brands can create value for the long term / by: (Language materials, printed)

Brand meaning management by: (Language materials, printed)

Building brand identity in the age of social media = emerging research and opportunities / by: (Language materials, printed)

Holistic approaches to brand culture and communication across industries by: (Language materials, printed)

Designing luxury brands = the science of pleasing customers' senses / by: (Language materials, printed)

名牌得很厲害 = 打造殺手級品牌的十大法則 / by: (Language materials, printed)

Brand storytelling : = put customers at the heart of your brand story / by: (Language materials, printed)

Living the Brand : = How to Transform Every Member of Your Organization into a Brand Champion. by: (Language materials, printed)

Financial information and brand value = reflections, challenges and limitations / by: (Language materials, printed)

Purposeful brands : = how purpose and sustainability drive brand value and positive change / by: (Language materials, printed)

Global brand integrity management = how to protect your product in today's competitive environment / by: (Language materials, printed)

The Brandpromise = how Costco, Ketel One, Make-a-wish, Tourism Vancouver, and other leading brands make and keep the promise that guarantees success! / by: (Language materials, printed)

The brand called you = create a personal brand that wins attention and grows your business / by: (Language materials, printed)

Global brands : = the evolution of multinationals in alcoholic beverages / by: (Language materials, printed)

24 brand mantras = finding a place in the minds and hearts of consumers / by: (Language materials, printed)

Understanding brands by: (Language materials, printed)

Retailization : = brand survival in the age of retailer power / by: (Language materials, printed)

IMC, the next generation = five steps for delivering value and measuring returns using marketing communication / by: (Language materials, printed)

How to succeed at retail = winning case studies and strategies for retailers and brands / by: (Language materials, printed)

Brand culture by: (Language materials, printed)

Brand Hollywood = selling entertainment in a global media age / by: (Language materials, printed)

Brand new justice = how branding places and products can help the developing world / by: (Language materials, printed)

Brands = the logos of the global economy / by: (Language materials, printed)

Brands = meaning and value in media culture / by: (Language materials, printed)

Brands and branding by: (Language materials, printed)

Zerodur� and optical glass in high-stress applications by: (Language materials, printed)

Innovation in branding and advertising communication by: (Language materials, printed)