Tourism - Marketing.
Overview
Works: | 64 works in 34 publications in 34 languages |
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Titles
Contemporary marketing management for tourism and hospitality = how new tech and Gen Z drive sustainable business transformation /
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Destination management and marketing = breakthroughs in research and practice /
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The Routledge handbook of tourism experience management and marketing /
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Safety and security in tourism : = recovery marketing after crises /
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Destination marketing : = an integrated marketing communication approach /
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Tourism Marketing for cities and towns : = using branding and events to attract tourists /
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Destination branding = creating the unique destination proposition /
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Marketing communications in tourism and hospitality : = concepts, strategies and cases /
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Emerging innovative marketing strategies in the tourism industry /
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Tourism management, marketing, and development. = volume I: the importance of networks and ICTs /. Volume 1,. The importance of networks and ICTs
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Managing and marketing tourist destinations = strategies to gain a competitive edge /
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Strategic tools and methods for promoting hospitality and tourism services
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Tourism marketing for developing countries = battling stereotypes and crises in Asia, Africa and the Middle East /
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Questioning the assessment of research impact = illusions, myths and marginal sectors /
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Tourism management, marketing, and development = performance, strategies, and sustainability /
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Tourist destination management = instruments, products, and case studies /
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Positioning and branding tourism destinations for global competitiveness
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Handbook of research on resident and tourist perspectives on travel destinations
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