Media Management.

International consumer behavior in the 21st Century = impact on marketing strategy development / by: (Language materials, printed)

The FORA framework = a fuzzy grassroots ontology for online reputation management / by: (Language materials, printed)

Copyright collective administration in Nigeria = lessons for Africa / by: (Language materials, printed)

Music business and the experience economy = the Australasian case / by: (Language materials, printed)

Handbook of social media management = value chain and business models in changing media markets / by: (Language materials, printed)

Media and convergence management by: (Language materials, printed)

Exhibit marketing and trade show intelligence = successful boothmanship and booth design / by: (Language materials, printed)

An absence of competition = the sustained competitive advantage of the monopoly sports leagues / by: (Language materials, printed)

State aid for newspapers = theories, cases, actions / by: (Language materials, printed)

Virtualization of universities = digital media and the organization of higher education institutions / by: (Language materials, printed)

Semantic technologies in content management systems = trends, applications and evaluations / by: (Language materials, printed)

Design thinking research = studying co-creation in practice / by: (Language materials, printed)

Television goes digital by: (Language materials, printed)

Design for six sigma + lean toolset = implementing innovations successfully / by: (Language materials, printed)

Design thinking research = building innovation eco-systems / by: (Language materials, printed)

Demand for communications services - Insights and perspectives = Essays in Honor of Lester D. Taylor / by: (Language materials, printed)

Human and mediated communication around the world = a comprehensive review and analysis / by: (Language materials, printed)

Against the hypothesis of the end of privacy = an agent-based modelling approach to social media / by: (Language materials, printed)

Litigation communication = crisis and reputation management in the legal process / by: (Language materials, printed)

Broadband as a video platform = strategies for Africa / by: (Language materials, printed)

The internet and democracy in global perspective = voters, candidates, parties, and social movements / by: (Language materials, printed)

Case studies in e-Government 2.0 = changing citizen relationships / by: (Language materials, printed)

Social multimedia signals = signal processing approach to social network phenomena / by: (Language materials, printed)

The new world of transitioned media = digital realignment and industry transformation / by: (Language materials, printed)

Social media marketing in tourism and hospitality by: (Language materials, printed)

Managing media firms and industries = what's so special about media management? / by: (Language materials, printed)

Social media management = technologies and strategies for creating business value / by: (Language materials, printed)

The reputable firm = how digitalization of communication is revolutionizing reputation management / by: (Language materials, printed)

Programmatic advertising = the successful transformation to automated, data-driven marketing in real-time / by: (Language materials, printed)

Media convergence handbook. = journalism, broadcasting, and social media aspects of convergence /. Vol. 1 by: (Language materials, printed)

Economic news, sentiment, and behavior = how economic and business news affects the economy / by: (Language materials, printed)

DITA - the topic-based XML standard = a quick start / by: (Language materials, printed)

Media convergence handbook.. Volume 2,. Firms and user perspectives by: (Language materials, printed)

Managing TV brands with social media = an empirical analysis of television series brands / by: (Language materials, printed)

Foreign direct investment inflows into the South East European media market = towards a hybrid business model / by: (Language materials, printed)

Brand hate = navigating consumer negativity in the digital world / by: (Language materials, printed)

Design thinking research = taking breakthrough innovation home / by: (Language materials, printed)

Networked music cultures = contemporary approaches,emerging issues / by: (Language materials, printed)

The artful economist = a new look at cultural economics / by: (Language materials, printed)

Media corporate entrepreneurship = theories and cases / by: (Language materials, printed)

Marketing and American consumer culture = a cultural studies analysis / by: (Language materials, printed)

Value-oriented media management = decision making between profit and responsibility / by: (Language materials, printed)

Media resistance = protest, dislike, abstention / by: (Language materials, printed)

Digital transformation in journalism and news media = media management, media convergence and globalization / by: (Language materials, printed)

Managing media businesses = a game plan to navigate disruption and uncertainty / by: (Language materials, printed)

Social interactions and networking in cyber society by: (Language materials, printed)

Business-to-business marketing communications = value and efficiency considerations in recessionary times / by: (Language materials, printed)

Political marketing and management in Ghana = a new architecture / by: (Language materials, printed)

Personal brand creation in the digital age = theory, research and practice / by: (Language materials, printed)

Handbook of state aid for film = finance, industries and regulation / by: (Language materials, printed)

Access to online resources = a guide for the modern librarian / by: (Language materials, printed)

Competitiveness in emerging markets = Market dynamics in the age of disruptive technologies / by: (Language materials, printed)

Present-day corporate communication = a practice-oriented, state-of-the-art guide / by: (Language materials, printed)

The road to wicked = the marketing and consumption of Oz from L. Frank Baum to Broadway / by: (Language materials, printed)

The music business and digital impacts = innovations and disruptions in the music industries / by: (Language materials, printed)

Virtue ethics and professional journalism by: (Language materials, printed)

Managing media and digital organizations by: (Language materials, printed)

Handbook of integrated CSR communication by: (Language materials, printed)

Social knowledge management in action = applications and challenges / by: (Language materials, printed)

Innovation policies in the European news media industry = a comparative study / by: (Language materials, printed)

Social Media for Government = a practical guide to understanding, implementing, and managing social media tools in the public sphere / by: (Language materials, printed)

Social Multimedia Signals = A Signal Processing Approach to Social Network Phenomena / by: (Language materials, printed)

Negative Campaigning = Die Wirkung und Entwicklung negativer politischer Werbung in der Bundesrepublik / by: (Language materials, printed)

Strategisches Management von Medienunternehmen = Einführung in die Medienwirtschaft mit Case-Studies / by: (Language materials, printed)

Praxiswissen Online-Marketing = Affiliate- und E-Mail-Marketing, Suchmaschinenmarketing, Online-Werbung, Social Media, Online-PR / by: (Language materials, printed)

Medienökonomie = Eine problemorientierte Einführung / by: (Language materials, printed)

Vom Exposé zum Bucherfolg = Schreib- und PR-Leitfaden für engagierte Autoren / by: (Language materials, printed)

Rechtshandbuch Social Media by: (Language materials, printed)

Social Media Marketing in Tourism and Hospitality by: (Language materials, printed)

Employee Engagement in Media Management = Creativeness and Organizational Development / by: (Language materials, printed)

Informationspsychologie = Wahrnehmen und Gestalten in der Medienwelt / by: (Language materials, printed)

Management von Multiscreen-Kampagnen = Grundlagen, Organisation, Roadmap, Checklisten / by: (Language materials, printed)

Herausforderung Intranet = Zwischen Informationsvermittlung, Diskussionskultur und Wissensmanagement / by: (Language materials, printed)

Konsumentenverhalten im Zeitalter der Digitalisierung = Trends: E-Commerce, M-Commerce und Connected Retail / by: (Language materials, printed)

Die neue Öffentlichkeitsarbeit = Wie gute Kommunikation heute funktioniert: Strategien - Instrumente - Fallbeispiele / by: (Language materials, printed)

Markenpsychologie = Wie Marken wirken - Was Marken stark macht / by: (Language materials, printed)

Case Studies in e-Government 2.0 = Changing Citizen Relationships / by: (Language materials, printed)

Berufsziel Social Media = Wie Karrieren im Web 2.0 funktionieren / by: (Language materials, printed)

Reputationsmanagement = Manager und Führungskräfte / by: (Language materials, printed)

Die Zeitungsmacher = Aufbruch in die digitale Moderne / by: (Language materials, printed)

Direct Licensing and the Music Industry = How Technology, Innovation and Competition Reshaped Copyright Licensing / by: (Language materials, printed)

Praxishandbuch Social Media Recruiting = Experten Know-How / Praxistipps / Rechtshinweise / by: (Language materials, printed)

Journalismus fürs Fernsehen = Dramaturgie - Gestaltung - Genres / by: (Language materials, printed)

The New World of Transitioned Media = Digital Realignment and Industry Transformation / by: (Language materials, printed)

Chefsache Social Media Marketing = Wie erfolgreiche Unternehmen schon heute den Markt der Zukunft bestimmen / by: (Language materials, printed)

Konsumentenverhalten im Zeitalter der Mass Customization = Trends: Individualisierung und Nachhaltigkeit / by: (Language materials, printed)

Vom Zeitungsverlag zum Medienhaus = Geschäftsmodelle in Zeiten der Medienkonvergenz / by: (Language materials, printed)

Zeitungswebsites = Der Einfluss von Usability und Design auf den Werbeerfolg / by: (Language materials, printed)

Corporate Shitstorm Management = Konfrontationen im Social Web professionell managen / by: (Language materials, printed)

Handbook of Media Branding by: (Language materials, printed)

Einführung in die neue Ökonomie der Medienmärkte = Eine wettbewerbsökonomische Betrachtung aus Sicht der Theorie der zweiseitigen Märkte / by: (Language materials, printed)

Die Formel 1 als mediatisiertes Sportereignis = Organisation, Präsentation und Rezeption / by: (Language materials, printed)

Geographies of Knowledge and Power by: (Language materials, printed)

Design Thinking Research = Taking Breakthrough Innovation Home / by: (Language materials, printed)

Managing Media Firms and Industries = What's So Special About Media Management? / by: (Language materials, printed)

Corporate Books = Hochwertige Instrumente der Unternehmenskommunikation / by: (Language materials, printed)

Kulturerleben nachgefragt = Generation Y, junge Eltern und 55-65-Jährige im Interview / by: (Language materials, printed)

Foreign Direct Investment Inflows Into the South East European Media Market = Towards a Hybrid Business Model / by: (Language materials, printed)

Design Thinking Research = Making Design Thinking Foundational / by: (Language materials, printed)

Networked Music Cultures = Contemporary Approaches, Emerging Issues / by: (Language materials, printed)

Social Media für KMU = Der Leitfaden mit allen Grundlagen, Strategien und Instrumenten / by: (Language materials, printed)

Media Convergence Handbook - Vol. 1 = Journalism, Broadcasting, and Social Media Aspects of Convergence / by: (Language materials, printed)

Mobile Strategy = Marken- und Unternehmensführung im Angesicht des Mobile Tsunami / by: (Language materials, printed)

Politische Theorie im Film by: (Language materials, printed)

Marken und Medien = Führung von Medienmarken und Markenführung mit neuen und klassischen Medien / by: (Language materials, printed)

Hybride Events = Zukunft und Herausforderung für Live-Kommunikation / by: (Language materials, printed)

Marketing and American Consumer Culture = A Cultural Studies Analysis / by: (Language materials, printed)

Media Convergence Handbook - Vol. 2 = Firms and User Perspectives / by: (Language materials, printed)

Digitale Souveränität = Vertrauen in der Netzwerkgesellschaft / by: (Language materials, printed)

Social Media Management = Technologies and Strategies for Creating Business Value / by: (Language materials, printed)

Programmatic Advertising = The Successful Transformation to Automated, Data-Driven Marketing in Real-Time / by: (Language materials, printed)

Kampagnen führen = Potenziale professioneller Kommunikation im digitalen Zeitalter / by: (Language materials, printed)

The Artful Economist = A New Look at Cultural Economics / by: (Language materials, printed)

Media Corporate Entrepreneurship = Theories and Cases / by: (Language materials, printed)

The Reputable Firm = How Digitalization of Communication Is Revolutionizing Reputation Management / by: (Language materials, printed)

Die Geheimnisse erfolgreichen YouTube-Marketings = Von YouTubern lernen und Social Media Chancen nutzen / by: (Language materials, printed)

Social Media für Führungskräfte = Behalten Sie das Steuer in der Hand / by: (Language materials, printed)

Der Einfluss unbekannter Werbegesichter auf die Wahrnehmung der Markenpersönlichkeit by: (Language materials, printed)

Economic News, Sentiment, and Behavior = How Economic and Business News Affects the Economy / by: (Language materials, printed)

Der Mensch und seine Medien = Mediatisierte interpersonale Kommunikation. Eine Einführung / by: (Language materials, printed)

DITA – the Topic-Based XML Standard = A Quick Start / by: (Language materials, printed)

Managing TV Brands with Social Media = An Empirical Analysis of Television Series Brands / by: (Language materials, printed)

Brand Hate = Navigating Consumer Negativity in the Digital World / by: (Language materials, printed)

Conquering Digital Overload = Leadership strategies that build engaging work cultures / by: (Language materials, printed)

Virtue Ethics and Professional Journalism by: (Language materials, printed)

Alles, was Sie über Media wissen wollen = ...und bisher nie zu fragen wagten / by: (Language materials, printed)

The Road to Wicked = The Marketing and Consumption of Oz from L. Frank Baum to Broadway / by: (Language materials, printed)

Quick Guide Social Relations = PR-Arbeit mit Bloggern und anderen Influencern im Social Web / by: (Language materials, printed)

Wandlungsorientiertes Kommunikationsmanagement = Zu einer Strategie der Wandlung statt Handlung / by: (Language materials, printed)

Competitiveness in Emerging Markets = Market Dynamics in the Age of Disruptive Technologies / by: (Language materials, printed)

Online-Kommunikation für Verbände = Wie Ihre Botschaften die Zielgruppen sicher erreichen und überzeugen / by: (Language materials, printed)

Das TV-Format als Media Brand = Entwurf eines Modells zur Medienmarkenbildung in der Fernsehwirtschaft / by: (Language materials, printed)

The Music Business and Digital Impacts = Innovations and Disruptions in the Music Industries / by: (Language materials, printed)

CSR und Kommunikation = Unternehmerische Verantwortung überzeugend vermitteln / by: (Language materials, printed)

Musikwirtschaftsforschung = Die Grundlagen einer neuen Disziplin / by: (Language materials, printed)

Kommunizieren in der Krise = Nachhaltige PR-Werkzeuge für schwierige Zeiten / by: (Language materials, printed)

Fernsehen in Spanien = Ursachen, Formen und Folgen der Ökonomisierung / by: (Language materials, printed)

Access to Online Resources = A Guide for the Modern Librarian / by: (Language materials, printed)

Present-Day Corporate Communication = A Practice-Oriented, State-of-the-Art Guide / by: (Language materials, printed)

Reduktion von Komplexität und Unsicherheit = Eine organisationsökonomische Untersuchung am Beispiel der Newsroom-Konvergenz / by: (Language materials, printed)

Personal Brand Creation in the Digital Age = Theory, Research and Practice / by: (Language materials, printed)

Handbook of State Aid for Film = Finance, Industries and Regulation / by: (Language materials, printed)

Design Thinking Research = Making Distinctions: Collaboration versus Cooperation / by: (Language materials, printed)

Grundlagen der Medienwirtschaft = Algorithmen und Medienmanagement / by: (Language materials, printed)

Social Media Marketing = Emerging Concepts and Applications / by: (Language materials, printed)

Quick Guide Influencer Marketing = Wie Sie durch Multiplikatoren mehr Reichweite und Umsatz erzielen / by: (Language materials, printed)

Die Neuordnung des Journalismus = Eine Studie zur Gründung neuer Medienorganisationen / by: (Language materials, printed)

Design Thinking Research = Looking Further: Design Thinking Beyond Solution-Fixation / by: (Language materials, printed)

Marketing Wisdom by: (Language materials, printed)

Medienmarketing = Branding – Werbung – Corporate Identity / by: (Language materials, printed)

Computerspiele im Diskurs: Aggression, Amokläufe und Sucht by: (Language materials, printed)

Psychologie des Geschichtenerzählens by: (Language materials, printed)

Media and Digital Management by: (Language materials, printed)

Professionelle Krisenkommunikation = Basiswissen, Impulse und Handlungsempfehlungen für die Praxis / by: (Language materials, printed)

Markenpsychologie = Wie Marken wirken – Was Marken stark macht / by: (Language materials, printed)

Managing Media and Digital Organizations by: (Language materials, printed)

Farb- und Formpsychologie by: (Language materials, printed)

Entertainment Science = Data Analytics and Practical Theory for Movies, Games, Books, and Music / by: (Language materials, printed)

Native Advertising = Digitale Werbung mit neuen Formaten / by: (Language materials, printed)

Schreiben in der Finanzwelt = Analysen, Methoden, Praxistipps / by: (Language materials, printed)

Quick Guide Digitale B2B-Kommunikation = Content, Influencer, Blogs & Co: Wie Sie Ihre Kunden an allen digitalen Touchpoints erreichen / by: (Language materials, printed)

Quick Guide Pressearbeit für kleine und mittelständische Unternehmen = Wie Sie Medien professionell und wirksam für sich gewinnen / by: (Language materials, printed)

Veranstaltungskommunikation by: (Language materials, printed)

Marketing mit Sprachassistenten = So setzen Sie Alexa, Google Assistant & Co strategisch erfolgreich ein / by: (Language materials, printed)

Music, Management, Marketing, and Law = Interviews Across the Music Business Value Chain / by: (Language materials, printed)

Die digitale Mediamorphose und der Wandel der traditionellen Massenmedien aus Sicht der Medienökonomie by: (Language materials, printed)

Media Trust in a Digital World = Communication at Crossroads / by: (Language materials, printed)

Generierung von qualifizierten E-Mail-Adressen = 111 Taktiken für mehr Erfolg im E-Mail-Marketing / by: (Language materials, printed)

Brand Hate = Navigating Consumer Negativity in the Digital World / by: (Language materials, printed)

Communication: Innovation & Quality by: (Language materials, printed)

Handbuch Medienökonomie by: (Language materials, printed)

Quick Guide Pressearbeit für kleine und mittelständische Unternehmen = Wie Sie Medien professionell und wirksam für sich gewinnen / by: (Language materials, printed)

Vanity Fairs = Another View of the Economy of Attention / by: (Language materials, printed)

New Leadership in Strategy and Communication = Shifting Perspective on Innovation, Leadership, and System Design / by: (Language materials, printed)

The Decline of Public Access and Neo-Liberal Media Regimes by: (Language materials, printed)

The Attention Economy and How Media Works = Simple Truths for Marketers / by: (Language materials, printed)

Oscar Buzz and the Influence of Word of Mouth on Movie Success by: (Language materials, printed)

Organisational Responses to Social Media Storms = An Applied Analysis of Modern Challenges / by: (Language materials, printed)

Digital Peripheries = The Online Circulation of Audiovisual Content from the Small Market Perspective / by: (Language materials, printed)

Influencer Marketing for Brands = What YouTube and Instagram Can Teach You About the Future of Digital Advertising / by: (Language materials, printed)

Designing the Music Business = Design Culture, Music Video and Virtual Reality / by: (Language materials, printed)

Media Management = Strategy, Business Models and Case Studies / by: (Language materials, printed)

Quick Guide Content Marketing für den B2B-Mittelstand = Wie KMU mehr Sichtbarkeit im Markt bekommen / by: (Language materials, printed)

Design Thinking Research = Investigating Design Team Performance / by: (Language materials, printed)

Handbuch Medienökonomie by: (Language materials, printed)

Media Corruption in the Age of Information by: (Language materials, printed)

Perspectives on the Japanese Media and Content Policies by: (Language materials, printed)

Strangling Aunty: Perilous Times for the Australian Broadcasting Corporation by: (Language materials, printed)

Rechtshandbuch Social Media by: (Language materials, printed)

Online-Mediaplanung für Einsteiger = Grundlagen, Begriffe, Arbeitsschritte und Praxisbeispiele für B2C und B2B / by: (Language materials, printed)