Media Management.
概要
| 作品: | 201 作品在 64 項出版品 64 種語言 | |
|---|---|---|
書目資訊
Online-Mediaplanung für Einsteiger = Grundlagen, Begriffe, Arbeitsschritte und Praxisbeispiele für B2C und B2B /
by:
(書目-語言資料,印刷品)
Quick Guide Content Marketing für den B2B-Mittelstand = Wie KMU mehr Sichtbarkeit im Markt bekommen /
by:
(書目-語言資料,印刷品)
Influencer Marketing for Brands = What YouTube and Instagram Can Teach You About the Future of Digital Advertising /
by:
(書目-語言資料,印刷品)
Digital Peripheries = The Online Circulation of Audiovisual Content from the Small Market Perspective /
by:
(書目-語言資料,印刷品)
Organisational Responses to Social Media Storms = An Applied Analysis of Modern Challenges /
by:
(書目-語言資料,印刷品)
New Leadership in Strategy and Communication = Shifting Perspective on Innovation, Leadership, and System Design /
by:
(書目-語言資料,印刷品)
Quick Guide Pressearbeit für kleine und mittelständische Unternehmen = Wie Sie Medien professionell und wirksam für sich gewinnen /
by:
(書目-語言資料,印刷品)
Leveraging Mobile Media = Cross-Media Strategy and Innovation Policy for Mobile Media Communication /
by:
(書目-語言資料,印刷品)
Peer-to-peer video = the economics, policy, and culture of today's new mass medium /
by:
(書目-語言資料,印刷品)
The digital glocalization of entertainment = new paradigms in the 21st century global mediascape /
by:
(書目-語言資料,印刷品)
Direct licensing and the music industry = how technology, innovation and competition reshaped copyright licensing /
by:
(書目-語言資料,印刷品)
International consumer behavior in the 21st Century = impact on marketing strategy development /
by:
(書目-語言資料,印刷品)
The FORA framework = a fuzzy grassroots ontology for online reputation management /
by:
(書目-語言資料,印刷品)
Handbook of social media management = value chain and business models in changing media markets /
by:
(書目-語言資料,印刷品)
Exhibit marketing and trade show intelligence = successful boothmanship and booth design /
by:
(書目-語言資料,印刷品)
An absence of competition = the sustained competitive advantage of the monopoly sports leagues /
by:
(書目-語言資料,印刷品)
Virtualization of universities = digital media and the organization of higher education institutions /
by:
(書目-語言資料,印刷品)
Semantic technologies in content management systems = trends, applications and evaluations /
by:
(書目-語言資料,印刷品)
Demand for communications services - Insights and perspectives = Essays in Honor of Lester D. Taylor /
by:
(書目-語言資料,印刷品)
Human and mediated communication around the world = a comprehensive review and analysis /
by:
(書目-語言資料,印刷品)
Against the hypothesis of the end of privacy = an agent-based modelling approach to social media /
by:
(書目-語言資料,印刷品)
Litigation communication = crisis and reputation management in the legal process /
by:
(書目-語言資料,印刷品)
The internet and democracy in global perspective = voters, candidates, parties, and social movements /
by:
(書目-語言資料,印刷品)
Social multimedia signals = signal processing approach to social network phenomena /
by:
(書目-語言資料,印刷品)
The new world of transitioned media = digital realignment and industry transformation /
by:
(書目-語言資料,印刷品)
Social media management = technologies and strategies for creating business value /
by:
(書目-語言資料,印刷品)
The reputable firm = how digitalization of communication is revolutionizing reputation management /
by:
(書目-語言資料,印刷品)
Programmatic advertising = the successful transformation to automated, data-driven marketing in real-time /
by:
(書目-語言資料,印刷品)
Media convergence handbook. = journalism, broadcasting, and social media aspects of convergence /. Vol. 1
by:
(書目-語言資料,印刷品)
Economic news, sentiment, and behavior = how economic and business news affects the economy /
by:
(書目-語言資料,印刷品)
Managing TV brands with social media = an empirical analysis of television series brands /
by:
(書目-語言資料,印刷品)
Foreign direct investment inflows into the South East European media market = towards a hybrid business model /
by:
(書目-語言資料,印刷品)
Value-oriented media management = decision making between profit and responsibility /
by:
(書目-語言資料,印刷品)
Digital transformation in journalism and news media = media management, media convergence and globalization /
by:
(書目-語言資料,印刷品)
Business-to-business marketing communications = value and efficiency considerations in recessionary times /
by:
(書目-語言資料,印刷品)
Competitiveness in emerging markets = Market dynamics in the age of disruptive technologies /
by:
(書目-語言資料,印刷品)
Present-day corporate communication = a practice-oriented, state-of-the-art guide /
by:
(書目-語言資料,印刷品)
The road to wicked = the marketing and consumption of Oz from L. Frank Baum to Broadway /
by:
(書目-語言資料,印刷品)
The music business and digital impacts = innovations and disruptions in the music industries /
by:
(書目-語言資料,印刷品)
Social Media for Government = a practical guide to understanding, implementing, and managing social media tools in the public sphere /
by:
(書目-語言資料,印刷品)
Social Multimedia Signals = A Signal Processing Approach to Social Network Phenomena /
by:
(書目-語言資料,印刷品)
Negative Campaigning = Die Wirkung und Entwicklung negativer politischer Werbung in der Bundesrepublik /
by:
(書目-語言資料,印刷品)
Strategisches Management von Medienunternehmen = Einführung in die Medienwirtschaft mit Case-Studies /
by:
(書目-語言資料,印刷品)
Praxiswissen Online-Marketing = Affiliate- und E-Mail-Marketing, Suchmaschinenmarketing, Online-Werbung, Social Media, Online-PR /
by:
(書目-語言資料,印刷品)
Employee Engagement in Media Management = Creativeness and Organizational Development /
by:
(書目-語言資料,印刷品)
Management von Multiscreen-Kampagnen = Grundlagen, Organisation, Roadmap, Checklisten /
by:
(書目-語言資料,印刷品)
Herausforderung Intranet = Zwischen Informationsvermittlung, Diskussionskultur und Wissensmanagement /
by:
(書目-語言資料,印刷品)
Konsumentenverhalten im Zeitalter der Digitalisierung = Trends: E-Commerce, M-Commerce und Connected Retail /
by:
(書目-語言資料,印刷品)
Die neue Öffentlichkeitsarbeit = Wie gute Kommunikation heute funktioniert: Strategien - Instrumente - Fallbeispiele /
by:
(書目-語言資料,印刷品)
Direct Licensing and the Music Industry = How Technology, Innovation and Competition Reshaped Copyright Licensing /
by:
(書目-語言資料,印刷品)
Praxishandbuch Social Media Recruiting = Experten Know-How / Praxistipps / Rechtshinweise /
by:
(書目-語言資料,印刷品)
The New World of Transitioned Media = Digital Realignment and Industry Transformation /
by:
(書目-語言資料,印刷品)
Chefsache Social Media Marketing = Wie erfolgreiche Unternehmen schon heute den Markt der Zukunft bestimmen /
by:
(書目-語言資料,印刷品)
Konsumentenverhalten im Zeitalter der Mass Customization = Trends: Individualisierung und Nachhaltigkeit /
by:
(書目-語言資料,印刷品)
Vom Zeitungsverlag zum Medienhaus = Geschäftsmodelle in Zeiten der Medienkonvergenz /
by:
(書目-語言資料,印刷品)
Corporate Shitstorm Management = Konfrontationen im Social Web professionell managen /
by:
(書目-語言資料,印刷品)
Einführung in die neue Ökonomie der Medienmärkte = Eine wettbewerbsökonomische Betrachtung aus Sicht der Theorie der zweiseitigen Märkte /
by:
(書目-語言資料,印刷品)
Die Formel 1 als mediatisiertes Sportereignis = Organisation, Präsentation und Rezeption /
by:
(書目-語言資料,印刷品)
Kulturerleben nachgefragt = Generation Y, junge Eltern und 55-65-Jährige im Interview /
by:
(書目-語言資料,印刷品)
Foreign Direct Investment Inflows Into the South East European Media Market = Towards a Hybrid Business Model /
by:
(書目-語言資料,印刷品)
Social Media für KMU = Der Leitfaden mit allen Grundlagen, Strategien und Instrumenten /
by:
(書目-語言資料,印刷品)
Media Convergence Handbook - Vol. 1 = Journalism, Broadcasting, and Social Media Aspects of Convergence /
by:
(書目-語言資料,印刷品)
Mobile Strategy = Marken- und Unternehmensführung im Angesicht des Mobile Tsunami /
by:
(書目-語言資料,印刷品)
Marken und Medien = Führung von Medienmarken und Markenführung mit neuen und klassischen Medien /
by:
(書目-語言資料,印刷品)
Social Media Management = Technologies and Strategies for Creating Business Value /
by:
(書目-語言資料,印刷品)
Programmatic Advertising = The Successful Transformation to Automated, Data-Driven Marketing in Real-Time /
by:
(書目-語言資料,印刷品)
Kampagnen führen = Potenziale professioneller Kommunikation im digitalen Zeitalter /
by:
(書目-語言資料,印刷品)
The Reputable Firm = How Digitalization of Communication Is Revolutionizing Reputation Management /
by:
(書目-語言資料,印刷品)
Die Geheimnisse erfolgreichen YouTube-Marketings = Von YouTubern lernen und Social Media Chancen nutzen /
by:
(書目-語言資料,印刷品)
Der Einfluss unbekannter Werbegesichter auf die Wahrnehmung der Markenpersönlichkeit
by:
(書目-語言資料,印刷品)
Economic News, Sentiment, and Behavior = How Economic and Business News Affects the Economy /
by:
(書目-語言資料,印刷品)
Der Mensch und seine Medien = Mediatisierte interpersonale Kommunikation. Eine Einführung /
by:
(書目-語言資料,印刷品)
Managing TV Brands with Social Media = An Empirical Analysis of Television Series Brands /
by:
(書目-語言資料,印刷品)
Conquering Digital Overload = Leadership strategies that build engaging work cultures /
by:
(書目-語言資料,印刷品)
The Road to Wicked = The Marketing and Consumption of Oz from L. Frank Baum to Broadway /
by:
(書目-語言資料,印刷品)
Quick Guide Social Relations = PR-Arbeit mit Bloggern und anderen Influencern im Social Web /
by:
(書目-語言資料,印刷品)
Wandlungsorientiertes Kommunikationsmanagement = Zu einer Strategie der Wandlung statt Handlung /
by:
(書目-語言資料,印刷品)
Competitiveness in Emerging Markets = Market Dynamics in the Age of Disruptive Technologies /
by:
(書目-語言資料,印刷品)
Online-Kommunikation für Verbände = Wie Ihre Botschaften die Zielgruppen sicher erreichen und überzeugen /
by:
(書目-語言資料,印刷品)
Das TV-Format als Media Brand = Entwurf eines Modells zur Medienmarkenbildung in der Fernsehwirtschaft /
by:
(書目-語言資料,印刷品)
The Music Business and Digital Impacts = Innovations and Disruptions in the Music Industries /
by:
(書目-語言資料,印刷品)
Present-Day Corporate Communication = A Practice-Oriented, State-of-the-Art Guide /
by:
(書目-語言資料,印刷品)
Reduktion von Komplexität und Unsicherheit = Eine organisationsökonomische Untersuchung am Beispiel der Newsroom-Konvergenz /
by:
(書目-語言資料,印刷品)
Design Thinking Research = Making Distinctions: Collaboration versus Cooperation /
by:
(書目-語言資料,印刷品)
Quick Guide Influencer Marketing = Wie Sie durch Multiplikatoren mehr Reichweite und Umsatz erzielen /
by:
(書目-語言資料,印刷品)
Die Neuordnung des Journalismus = Eine Studie zur Gründung neuer Medienorganisationen /
by:
(書目-語言資料,印刷品)
Design Thinking Research = Looking Further: Design Thinking Beyond Solution-Fixation /
by:
(書目-語言資料,印刷品)
Professionelle Krisenkommunikation = Basiswissen, Impulse und Handlungsempfehlungen für die Praxis /
by:
(書目-語言資料,印刷品)
Entertainment Science = Data Analytics and Practical Theory for Movies, Games, Books, and Music /
by:
(書目-語言資料,印刷品)
Quick Guide Digitale B2B-Kommunikation = Content, Influencer, Blogs & Co: Wie Sie Ihre Kunden an allen digitalen Touchpoints erreichen /
by:
(書目-語言資料,印刷品)
Quick Guide Pressearbeit für kleine und mittelständische Unternehmen = Wie Sie Medien professionell und wirksam für sich gewinnen /
by:
(書目-語言資料,印刷品)
Marketing mit Sprachassistenten = So setzen Sie Alexa, Google Assistant & Co strategisch erfolgreich ein /
by:
(書目-語言資料,印刷品)
Music, Management, Marketing, and Law = Interviews Across the Music Business Value Chain /
by:
(書目-語言資料,印刷品)
Die digitale Mediamorphose und der Wandel der traditionellen Massenmedien aus Sicht der Medienökonomie
by:
(書目-語言資料,印刷品)
更多
較少的
主題