Media Management.
概要
| 作品: | 201 作品在 64 項出版品 64 種語言 | |
|---|---|---|
書目資訊
Leveraging Mobile Media = Cross-Media Strategy and Innovation Policy for Mobile Media Communication /
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Peer-to-peer video = the economics, policy, and culture of today's new mass medium /
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The digital glocalization of entertainment = new paradigms in the 21st century global mediascape /
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Direct licensing and the music industry = how technology, innovation and competition reshaped copyright licensing /
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International consumer behavior in the 21st Century = impact on marketing strategy development /
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The FORA framework = a fuzzy grassroots ontology for online reputation management /
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Handbook of social media management = value chain and business models in changing media markets /
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Exhibit marketing and trade show intelligence = successful boothmanship and booth design /
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An absence of competition = the sustained competitive advantage of the monopoly sports leagues /
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Virtualization of universities = digital media and the organization of higher education institutions /
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Semantic technologies in content management systems = trends, applications and evaluations /
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Demand for communications services - Insights and perspectives = Essays in Honor of Lester D. Taylor /
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Human and mediated communication around the world = a comprehensive review and analysis /
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Against the hypothesis of the end of privacy = an agent-based modelling approach to social media /
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Litigation communication = crisis and reputation management in the legal process /
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The internet and democracy in global perspective = voters, candidates, parties, and social movements /
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Social multimedia signals = signal processing approach to social network phenomena /
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The new world of transitioned media = digital realignment and industry transformation /
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Social media management = technologies and strategies for creating business value /
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The reputable firm = how digitalization of communication is revolutionizing reputation management /
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Programmatic advertising = the successful transformation to automated, data-driven marketing in real-time /
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Media convergence handbook. = journalism, broadcasting, and social media aspects of convergence /. Vol. 1
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Economic news, sentiment, and behavior = how economic and business news affects the economy /
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Managing TV brands with social media = an empirical analysis of television series brands /
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Foreign direct investment inflows into the South East European media market = towards a hybrid business model /
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Value-oriented media management = decision making between profit and responsibility /
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Digital transformation in journalism and news media = media management, media convergence and globalization /
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Business-to-business marketing communications = value and efficiency considerations in recessionary times /
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Competitiveness in emerging markets = Market dynamics in the age of disruptive technologies /
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Present-day corporate communication = a practice-oriented, state-of-the-art guide /
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The road to wicked = the marketing and consumption of Oz from L. Frank Baum to Broadway /
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The music business and digital impacts = innovations and disruptions in the music industries /
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Social Media for Government = a practical guide to understanding, implementing, and managing social media tools in the public sphere /
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Social Multimedia Signals = A Signal Processing Approach to Social Network Phenomena /
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Negative Campaigning = Die Wirkung und Entwicklung negativer politischer Werbung in der Bundesrepublik /
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Strategisches Management von Medienunternehmen = Einführung in die Medienwirtschaft mit Case-Studies /
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Praxiswissen Online-Marketing = Affiliate- und E-Mail-Marketing, Suchmaschinenmarketing, Online-Werbung, Social Media, Online-PR /
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Employee Engagement in Media Management = Creativeness and Organizational Development /
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Management von Multiscreen-Kampagnen = Grundlagen, Organisation, Roadmap, Checklisten /
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Herausforderung Intranet = Zwischen Informationsvermittlung, Diskussionskultur und Wissensmanagement /
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Konsumentenverhalten im Zeitalter der Digitalisierung = Trends: E-Commerce, M-Commerce und Connected Retail /
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Die neue Öffentlichkeitsarbeit = Wie gute Kommunikation heute funktioniert: Strategien - Instrumente - Fallbeispiele /
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Direct Licensing and the Music Industry = How Technology, Innovation and Competition Reshaped Copyright Licensing /
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Praxishandbuch Social Media Recruiting = Experten Know-How / Praxistipps / Rechtshinweise /
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The New World of Transitioned Media = Digital Realignment and Industry Transformation /
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Chefsache Social Media Marketing = Wie erfolgreiche Unternehmen schon heute den Markt der Zukunft bestimmen /
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Konsumentenverhalten im Zeitalter der Mass Customization = Trends: Individualisierung und Nachhaltigkeit /
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Vom Zeitungsverlag zum Medienhaus = Geschäftsmodelle in Zeiten der Medienkonvergenz /
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Corporate Shitstorm Management = Konfrontationen im Social Web professionell managen /
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Einführung in die neue Ökonomie der Medienmärkte = Eine wettbewerbsökonomische Betrachtung aus Sicht der Theorie der zweiseitigen Märkte /
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Die Formel 1 als mediatisiertes Sportereignis = Organisation, Präsentation und Rezeption /
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Kulturerleben nachgefragt = Generation Y, junge Eltern und 55-65-Jährige im Interview /
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Foreign Direct Investment Inflows Into the South East European Media Market = Towards a Hybrid Business Model /
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Social Media für KMU = Der Leitfaden mit allen Grundlagen, Strategien und Instrumenten /
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Media Convergence Handbook - Vol. 1 = Journalism, Broadcasting, and Social Media Aspects of Convergence /
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Mobile Strategy = Marken- und Unternehmensführung im Angesicht des Mobile Tsunami /
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Marken und Medien = Führung von Medienmarken und Markenführung mit neuen und klassischen Medien /
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Social Media Management = Technologies and Strategies for Creating Business Value /
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Programmatic Advertising = The Successful Transformation to Automated, Data-Driven Marketing in Real-Time /
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Kampagnen führen = Potenziale professioneller Kommunikation im digitalen Zeitalter /
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The Reputable Firm = How Digitalization of Communication Is Revolutionizing Reputation Management /
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Die Geheimnisse erfolgreichen YouTube-Marketings = Von YouTubern lernen und Social Media Chancen nutzen /
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Der Einfluss unbekannter Werbegesichter auf die Wahrnehmung der Markenpersönlichkeit
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Economic News, Sentiment, and Behavior = How Economic and Business News Affects the Economy /
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Der Mensch und seine Medien = Mediatisierte interpersonale Kommunikation. Eine Einführung /
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Managing TV Brands with Social Media = An Empirical Analysis of Television Series Brands /
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Conquering Digital Overload = Leadership strategies that build engaging work cultures /
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The Road to Wicked = The Marketing and Consumption of Oz from L. Frank Baum to Broadway /
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Quick Guide Social Relations = PR-Arbeit mit Bloggern und anderen Influencern im Social Web /
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Wandlungsorientiertes Kommunikationsmanagement = Zu einer Strategie der Wandlung statt Handlung /
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Competitiveness in Emerging Markets = Market Dynamics in the Age of Disruptive Technologies /
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Online-Kommunikation für Verbände = Wie Ihre Botschaften die Zielgruppen sicher erreichen und überzeugen /
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Das TV-Format als Media Brand = Entwurf eines Modells zur Medienmarkenbildung in der Fernsehwirtschaft /
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The Music Business and Digital Impacts = Innovations and Disruptions in the Music Industries /
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Present-Day Corporate Communication = A Practice-Oriented, State-of-the-Art Guide /
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Reduktion von Komplexität und Unsicherheit = Eine organisationsökonomische Untersuchung am Beispiel der Newsroom-Konvergenz /
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Design Thinking Research = Making Distinctions: Collaboration versus Cooperation /
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Quick Guide Influencer Marketing = Wie Sie durch Multiplikatoren mehr Reichweite und Umsatz erzielen /
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Die Neuordnung des Journalismus = Eine Studie zur Gründung neuer Medienorganisationen /
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Design Thinking Research = Looking Further: Design Thinking Beyond Solution-Fixation /
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Professionelle Krisenkommunikation = Basiswissen, Impulse und Handlungsempfehlungen für die Praxis /
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Entertainment Science = Data Analytics and Practical Theory for Movies, Games, Books, and Music /
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Quick Guide Digitale B2B-Kommunikation = Content, Influencer, Blogs & Co: Wie Sie Ihre Kunden an allen digitalen Touchpoints erreichen /
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Quick Guide Pressearbeit für kleine und mittelständische Unternehmen = Wie Sie Medien professionell und wirksam für sich gewinnen /
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Marketing mit Sprachassistenten = So setzen Sie Alexa, Google Assistant & Co strategisch erfolgreich ein /
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Music, Management, Marketing, and Law = Interviews Across the Music Business Value Chain /
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Die digitale Mediamorphose und der Wandel der traditionellen Massenmedien aus Sicht der Medienökonomie
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Generierung von qualifizierten E-Mail-Adressen = 111 Taktiken für mehr Erfolg im E-Mail-Marketing /
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Quick Guide Pressearbeit für kleine und mittelständische Unternehmen = Wie Sie Medien professionell und wirksam für sich gewinnen /
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New Leadership in Strategy and Communication = Shifting Perspective on Innovation, Leadership, and System Design /
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Organisational Responses to Social Media Storms = An Applied Analysis of Modern Challenges /
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Digital Peripheries = The Online Circulation of Audiovisual Content from the Small Market Perspective /
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Influencer Marketing for Brands = What YouTube and Instagram Can Teach You About the Future of Digital Advertising /
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