Customer relations.
Overview
| Works: | 130 works in 56 publications in 56 languages | |
|---|---|---|
Titles
Promoting consumer engagement through emotional branding and sensory marketing
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Handbook of research on the interplay between service quality and customer delight
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Customer experience management : = a revolutionary approach to connecting with your customers /
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@ your service : = how to attract new customers, increase sales, and grow your business using simple customer service techniques /
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Powerful phrases for effective customer service : = over 700 ready-to-use phrases and scripts that really get results /
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Service failure : = the real reasons employees struggle with customer service and what you can do about it /
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What managers say, what employees hear = connecting with your front line (so they'll connect with customers) /
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Questions that sell = the powerful process for discovering what your customer really wants /
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Trust-based selling = using customer focus and collaboration to build long-term relationships /
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Are your customers being served? = how to boost profits by delivering exceptional customer service /
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Logistics and fulfillment for e-business = a practical guide to mastering back office functions for online commerce /
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Conquering consumerspace = marketing strategies for a branded world /
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Internal marketing = tools and concepts for customer-focused management /
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HR from the heart = inspiring stories and strategies for building the people side of great business /
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Award-winning customer service = 101 ways to guarantee great performance /
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The experience effect : = engage your customers with a consistent and memorable brand experience /
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Flip the funnel = how to use existing customers to gain new ones /
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Turn clicks into customers : = proven marketing techniques for converting online traffic into revenue /
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The next evolution of marketing : = connect with your customers by marketing with meaning /
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The customer rules : = the 14 indispensible, irrefutable, and indisputable qualities of the greatest companies in the world /
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Customer-centric knowledge management = concepts and applications /
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The relationship revolution : = closing the customer promise gap /
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Pay attention! : = how to listen, respond, and profit from customer feedback /
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Please every customer : = delivering stellar customer service across cultures /
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Customer-driven operations : = aligning quality tools and business processes for customer excellence /
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Customer knowledge management : = people, processes, and technology /
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Customer obsession : = how to acquire, retain, and grow customers in the new age of relationship marketing /
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How you do-- what you do : = create service excellence that wins clients for life /
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The new age of innovation : = driving cocreated value through global networks /
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Open innovation in the financial services = growing through openness, flexibility and customer integration /
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Building routes to customers = proven strategies for profitable growth /
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Customer-centric marketing strategies = tools for building organizational performance /
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Systems thinking = from heresy to practice : public and private sector studies /
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Building stakeholders relations and CSR = a sensemaking perspective /
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Customers at work = new perspectives on interactive service work /
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The marking enterprise = business success and societal embedding /
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Handbook of research on consumerism in business and marketing : = concepts and practices /
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Using information to develop a culture of customer centricity = customer centricity, analytics, and information utilization /
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Breaking through : = implementing disruptive customer centricity /
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Handbook of research on retailer-consumer relationship development
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Fanatical prospecting : = the ultimate guide for starting sales conversations and filling the pipeline by leveraging social selling, telephone, email, and cold calling /
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The art of client service : = the classic guide, updated for today's marketers and advertisers /
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Winning in service markets = success through people, technology and strategy /
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Social selling : = techniques to influence buyers and changemakers /
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Analyzing attachment and consumers' emotions = emerging research and opportunities /
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Behavioral marketing = delivering personalized experiences at scale /
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Customer-centric marketing = build relationships, create advocates, and influence your customers /
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Handbook of strategic account management = a comprehensive resource /
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The experience = the 5 principles of Disney service and relationship excellence /
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The retargeting playbook = how to turn web-window shoppers into customers /
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Service-Ability = create a customer centric culture and achieve competitive advantage /
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The business value of developer relations = how and why technical communities are key to your success /
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Open innovation ecosystems = creating new value constellations in the financial services /
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Conflict management for managers : = resolving workplace, client, and policy disputes /
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The value model : = how to master product development and create unrivalled customer value /
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Handbook of research on leveraging consumer psychology for effective customer engagement
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The customer experience book : = how to design, measure and improve customer experience in your business /
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Handbook of research on retailing techniques for optimal consumer engagement and experiences
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The apology impulse : = how the business world ruined sorry and why we can't stop saying it /
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Brand storytelling : = put customers at the heart of your brand story /
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The journey mapping playbook : = a practical guide to preparing, facilitating and unlocking the value of customer journey mapping
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B2B customer experience : = a practical guide to delivering exceptional CX /
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Future-ready retail : = how to reimagine the customer experience, rebuild retail spaces and reignite our shopping malls and streets /
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No forms, no spam, no cold calls : = the next generation of account-based sales and marketing /
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Customer-driven operations management = Aligning quality tools and business processes for customer excellence /
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Get noticed-- get referrals = build your client base and your business by making a name for yourself /
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The Brandpromise = how Costco, Ketel One, Make-a-wish, Tourism Vancouver, and other leading brands make and keep the promise that guarantees success! /
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Customer obsession = how to acquire, retain, and grow customers in the new age of relationship marketing /
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Connectability = 8 keys to building strong partnerships with your colleagues and your customers /
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How you do-- what you do = create service excellence that wins clients for life /
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Care packages for your customers = an idea a week to enhance customer service /
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Sell the brand first = how to sell your brand and create lasting customer loyalty /
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The new age of innovation = driving cocreated value through global networks /
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Turn clicks into customers = proven marketing techniques for converting online traffic into revenue /
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Paradigm shift in business = critical appraisal of agile management practices /
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Think human : = the customer experience revolution in the digital age /
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Conflict management and leadership for managers = knowledge, skills, and processes to harness the power of rapid change /
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24 brand mantras = finding a place in the minds and hearts of consumers /
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Up close and personal? = customer relationship marketing at work /
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Trust-based selling = using customer focus and collaboration to build long-term relationships /
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Logistics and fulfillment for e-business : = a practical guide to mastering back office functions for online commerce /
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Customer value investment = formula for sustained business success /
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Award-winning customer service = 101 ways to guarantee great performance /
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