Consumer behavior.
Overview
| Works: | 216 works in 75 publications in 75 languages | |
|---|---|---|
Titles
Direct marketing in action = cutting-edge strategies for finding and keeping the best customers /
by:
(Language materials, printed)
Handbook of research on digital media and advertising = user generated content consumption /
by:
(Language materials, printed)
Networked consumers = dynamics of interactive consumers in structured environments /
by:
(Language materials, printed)
Approximating prudence = Aristotelian practical wisdom and economic models of choice /
by:
(Language materials, printed)
Pre-commerce : = how companies and customers are transforming business together /
by:
(Language materials, printed)
International consumer behavior in the 21st Century = impact on marketing strategy development /
by:
(Language materials, printed)
Third party product reviews and consumer behaviour = a dichotomous measuring via Rasch, paired comparison and graphical chain models /
by:
(Language materials, printed)
Consumer behavior and advertising involvement : = selected works of Herbert E. Krugman /
by:
(Language materials, printed)
Technology and consumption = understanding consumer choices and behaviors /
by:
(Language materials, printed)
Consumer knowledge and financial decisions = lifespan perspectives /
by:
(Language materials, printed)
The effects of cause-related marketing on customers' attitudes and buying behavior
by:
(Language materials, printed)
Brand communities for fast moving consumer goods = an empirical study of members' behavior and the economic relevance for the marketer /
by:
(Language materials, printed)
Reflexivity in economics = an experimental examination on the self-referentiality of economic theories /
by:
(Language materials, printed)
國小高年級學童人格特質、金錢態度與消費行為之研究 = = The Study on Personality Traits, Money Attitude, and Consumer Behavior of the 5th and 6th Grade Elementary Students /
by:
(Language materials, printed)
Organizations and social networking = utilizing social media to engage consumers /
by:
(Language materials, printed)
Creative cost-benefits reinvention = how to reverse commoditization hell in the age of customer capitalism /
by:
(Language materials, printed)
Citizen-consumers and evolution = reducing environmental harm through our social motivation /
by:
(Language materials, printed)
Tribal marketing, tribal branding = brand co-creation and the future of marketing /
by:
(Language materials, printed)
Managing social media and consumerism : = the grapevine effect in competitive markets /
by:
(Language materials, printed)
Encouraging sustainable behavior : = psychology and the environment /
by:
(Language materials, printed)
Online consumer behavior : = theory and research in social media, advertising, and e-tail /
by:
(Language materials, printed)
Social networks and their economics = influencing consumer choice /
by:
(Language materials, printed)
Handbook of research on consumerism in business and marketing : = concepts and practices /
by:
(Language materials, printed)
The power of customer misbehavior : = drive growth and innovation by learning from your customers /
by:
(Language materials, printed)
Multinationals and global consumers : = tension, potential and competition /
by:
(Language materials, printed)
Globalization, culture and branding : = how to leverage cultural equity for building iconic brands in the era of globalization /
by:
(Language materials, printed)
The brand strategist's guide to desire : = how to give consumers what they actually want /
by:
(Language materials, printed)
Retail branding and store loyalty = analysis in the context of reciprocity, store accessibility, and retail format /
by:
(Language materials, printed)
Product innovation toolbox = a field guide to consumer understanding and research /
by:
(Language materials, printed)
Staying the consumption course = exploring the individual lock-in process in service relationships /
by:
(Language materials, printed)
Handbook of research on promotional strategies and consumer influence in the service sector
by:
(Language materials, printed)
Online consumer behavior = theory and research in social media, advertising, and e-tail /
by:
(Language materials, printed)
The drivers of wearable device usage = practice and perspectives /
by:
(Language materials, printed)
Brand hate = navigating consumer negativity in the digital world /
by:
(Language materials, printed)
Perspectives on consumer choice = from behavior to action, from action to agency /
by:
(Language materials, printed)
Encouraging participative consumerism through evolutionary digital marketing = emerging research and opportunity /
by:
(Language materials, printed)
Storytelling-case archetype decoding and assignment manual (SCADAM)
by:
(Language materials, printed)
Transforming organizations for the subscription economy : = starting from scratch /
by:
(Language materials, printed)
Global observations of the influence of culture on consumer buying behavior
by:
(Language materials, printed)
Copy, copy, copy = how to do smarter marketing by using other peoples ideas /
by:
(Language materials, printed)
Design for behaviour change : = theories and practices of designing for change /
by:
(Language materials, printed)
Subjectivity, the unconscious and consumerism = consuming dreams /
by:
(Language materials, printed)
Assortment and merchandising strategy = building a retail plan to improve shopper experience /
by:
(Language materials, printed)
Consumer engineering, 1920s-1970s = marketing between expert planning and consumer responsiveness /
by:
(Language materials, printed)
Toward a better understanding of rule-breaking market behavior = insights from performance breakthroughs in sports /
by:
(Language materials, printed)
Handbook of research on leveraging consumer psychology for effective customer engagement
by:
(Language materials, printed)
Predicting trends and building strategies for consumer engagement in retail environments
by:
(Language materials, printed)
Everydata = the misinformation hidden in the little data you consume every day /
by:
(Language materials, printed)
Handbook of research on managing and influencing consumer behavior
by:
(Language materials, printed)
Design for behaviour change = theories and practices of designing for change /
by:
(Language materials, printed)
Trends in tourist behavior : = new products and experiences from Europe /
by:
(Language materials, printed)
Handbook of research on retailing techniques for optimal consumer engagement and experiences
by:
(Language materials, printed)
Emotional, sensory, and social dimensions of consumer buying behavior
by:
(Language materials, printed)
Context and cognition in consumer psychology = how perception and emotion guide action /
by:
(Language materials, printed)
Domesticity on Display = Romanian Middle-Class Material Culture from Late Socialism to Today /
by:
(Language materials, printed)
Consumption and Consumer Society = The Craft Consumer and Other Essays /
by:
(Language materials, printed)
The Post-Pandemic Business Playbook = Customer-Centric Solutions to Help Your Firm Grow /
by:
(Language materials, printed)
Methods in consumer research.. Volume 2,. Alternative approaches and special applications
by:
(Language materials, printed)
Panic Buying and Environmental Disasters = Management and Mitigation Approaches /
by:
(Language materials, printed)
Nature and Dynamics of Social Influence = Interpersonal and Organizational Contexts /
by:
(Language materials, printed)
Social Media Monetization = Platforms, Strategic Models and Critical Success Factors /
by:
(Language materials, printed)
Gelegenheitsfenster für nachhaltigen Konsum = Lebenslauf, Biographien und Konsumkorridore /
by:
(Language materials, printed)
Marketing to the Aging Population = Strategies and Tools for Companies in Various Industries /
by:
(Language materials, printed)
Consumption and Vietnam’s New Middle Classes = Societal Transformations and Everyday Life /
by:
(Language materials, printed)
Artificial Neural Networks and Structural Equation Modeling = Marketing and Consumer Research Applications /
by:
(Language materials, printed)
Sustainable Innovation = Thinking as Behavioral Scientists, Acting as Designers /
by:
(Language materials, printed)
Warum kaufen Kunden, was sie kaufen = So entsteht Shopper Motivation – Erkenntnisse der Neurowissenschaft für Marketing und Handel /
by:
(Language materials, printed)
International Comparison of Pension Systems = An Investigation from Consumers’ Viewpoint /
by:
(Language materials, printed)
Konsumentenverhalten im digitalen Kontext = Wie Empfehlungen auf die Einstellungen der Konsumenten im Marketing wirken /
by:
(Language materials, printed)
Der moderne Kunde – das PHANTOM = Kunden auf der Flucht: Wie der Vertrieb auf ein radikal neues Kaufverhalten reagieren muss /
by:
(Language materials, printed)
Celebrating the Past and Future of Marketing and Discovery with Social Impact = 2021 AMS Virtual Annual Conference and World Marketing Congress /
by:
(Language materials, printed)
Agile Marketing Strategies = New Approaches to Engaging Consumer Behavior /
by:
(Language materials, printed)
Reengineering Corporate Communication = A Marketer’s Perspective Offering New Concepts, Processes, Tools, and Templates /
by:
(Language materials, printed)
Markentools I: Brand Canvas = Marken holistisch verstehen und managen mit dem B*canvas 2.0 /
by:
(Language materials, printed)
Quick Guide Duftmarketing = Wie Sie mit Duftstoffen Ihre Marke stärken /
by:
(Language materials, printed)
Qualitative Markt- und Konsumforschung = Einführung und Praxis-Handbuch /
by:
(Language materials, printed)
Environmental Sustainability in Emerging Markets = Consumer, Organisation and Policy Perspectives /
by:
(Language materials, printed)
Quick Guide Multisensorisches Marketing = Wie Sie mit allen Sinnen Ihre Marke stärken /
by:
(Language materials, printed)
Causes and Symptoms of Socio-Cultural Polarization = Role of Information and Communication Technologies /
by:
(Language materials, printed)
Omni-personal Luxury = How to Transform your Luxury Business for the Digital Age /
by:
(Language materials, printed)
The Right Sensory Mix = Decoding Customers’ Behavior and Preferences /
by:
(Language materials, printed)
Consumption, Production, and Entrepreneurship in the Time of Coronavirus = A Business Perspective of the Pandemic /
by:
(Language materials, printed)
Sharing Behavior of Brand Crisis Information on Social Media = A Case Study of Chinese Weibo /
by:
(Language materials, printed)
Leading Edge Technologies in Fashion Innovation = Product Design and Development Process from Materials to the End Products to Consumers /
by:
(Language materials, printed)
Creating a Customer Experience-Centric Startup = A Step-by-Step Framework /
by:
(Language materials, printed)
Socially Responsible Consumption and Marketing in Practice = Collection of Case Studies /
by:
(Language materials, printed)
Quick Guide Onlinefragebogen = Wie Sie Ihre Zielgruppe professionell im Web befragen /
by:
(Language materials, printed)
Using behavioral science in marketing : = drive customer action and loyalty by prompting instinctive responses /
by:
(Language materials, printed)
Social media addiction in Generation Z consumers = implications for business and marketing /
by:
(Language materials, printed)
Frontiers in product innovation strategy = predicting market outcomes and creating winning products for a people and planet-friendly future /
by:
(Language materials, printed)
Analysing web traffic = a case study on artificial and genuine advertisement-related behaviour /
by:
(Language materials, printed)
Contemporary tourist behaviour : = yourself and others as tourists /
by:
(Language materials, printed)
Value realization in the phygital reality market = consumption and service under conflation of the physical, digital, and virtual worlds /
by:
(Language materials, printed)
Cultural and social influences on consumer behavior = uncertainty avoidance, rituals, and external threats /
by:
(Language materials, printed)
Always on = advertising, marketing, and media in an era of consumer control /
by:
(Language materials, printed)
Buy me! = new ways to get customers to choose your products and ignore the rest /
by:
(Language materials, printed)
Rethinking the sales cycle = how superior sellers embrace the buying cycle to achieve a sustainable and competitive advantage /
by:
(Language materials, printed)
Sensory marketing in retail = an introduction to the multisensory nature of retail stores /
by:
(Language materials, printed)
Hierarchy of needs and the measurement of poverty and standards of living /
by:
(Language materials, printed)
Consumer behavior, organizational development, and electronic commerce = emerging issues for advancing modern socioeconomies /
by:
(Language materials, printed)
Consumer psychology of tourism, hospitality and leisure.. Volume 2 /
by:
(Language materials, printed)
Boom = marketing to the ultimate power consumer--the baby boomer woman /
by:
(Language materials, printed)
33 phenomena of purchasing decisions = understanding customer behavior - knowledge and inspiration /
by:
(Language materials, printed)
Measuring consumer behavior in hospitality for enhanced decision making
by:
(Language materials, printed)
Show more
Fewer
Subjects