Online Marketing/Social Media.

Marketing and Smart Technologies = Proceedings of ICMarkTech 2020 / by: (Language materials, printed)

Advances in National Brand and Private Label Marketing = Eighth International Conference, 2021 / by: (Language materials, printed)

Online Impulse Buying and Cognitive Dissonance = Examining the Effect of Mood on Consumer Behaviour / by: (Language materials, printed)

Digitale Kulturkommunikation = Grundlagen, Strategien und praktische Umsetzung / by: (Language materials, printed)

Der Hashtag als interdisziplinäres Phänomen in Marketing und Kommunikation = Sprache, Kultur, Betriebswirtschaft und Recht / by: (Language materials, printed)

Modernes Reputationsmanagement = Der gute Ruf als Schlüssel zum Erfolg / by: (Language materials, printed)

Quick Guide UX Management = So verankern Sie Usability und User Experience im Unternehmen / by: (Language materials, printed)

New Consumer Behavior Theories from Japan by: (Language materials, printed)

Total Web Quality = Wie kleine, mittelständische Unternehmen ihre Webseite umfassend steuern und verbessern / by: (Language materials, printed)

Praxiswissen Online-Marketing = Affiliate-, Influencer-, Content-, Social-Media-, Amazon-, Voice-, B2B-, Sprachassistenten- und E-Mail-Marketing, Google Ads, SEO / by: (Language materials, printed)

Digital Transformation in the Cultural Heritage Sector = Challenges to Marketing in the New Digital Era / by: (Language materials, printed)

Understanding and Managing the Impact of Airbnb = The Case of Western Australia from 2015 to the COVID-19 Pandemic in 2020 / by: (Language materials, printed)

Der SEO Planer = Suchmaschinenoptimierung in Unternehmen richtig organisieren und umsetzen (mit Checklisten) / by: (Language materials, printed)

XR Case Studies = Using Augmented Reality and Virtual Reality Technology in Business / by: (Language materials, printed)

Public Branding and Marketing = A Global Viewpoint / by: (Language materials, printed)

Broadening Cultural Horizons in Social Marketing = Comparing Case Studies from Asia-Pacific / by: (Language materials, printed)

Storytelling mit Daten = Erkenntnisse gewinnen, Strategie entwickeln und Unternehmenskommunikation auf ein neues Level heben / by: (Language materials, printed)

Online-Marketing by: (Language materials, printed)

Social Big Data Analytics = Practices, Techniques, and Applications / by: (Language materials, printed)

Digitale Transformation des Marketings und Vertriebs in B2B-Unternehmen = Konzepte und Anwendungsbeispiele / by: (Language materials, printed)

Marketing und Sales Automation = Grundlagen – Umsetzung – Anwendungen / by: (Language materials, printed)

COVID-19, Technology and Marketing = Moving Forward and the New Normal / by: (Language materials, printed)

Social Media für Führungskräfte = Behalten Sie das Steuer in der Hand / by: (Language materials, printed)

Strategische Positionierung und Kundenzufriedenheit = Anforderungen – Umsetzung – Praxisbeispiele / by: (Language materials, printed)

Schlüsselfaktoren im E-Commerce = Innovationen, Skaleneffekte, Datenorientierung und Kundenzentrierung / by: (Language materials, printed)

Performance Marketing = Der Wegweiser zu einem mess- und steuerbaren Online-Marketing – Einführung in Instrumente, Methoden und Technik / by: (Language materials, printed)

Quick Guide Content Marketing für den B2B-Mittelstand = Wie KMU mehr Sichtbarkeit im Markt bekommen / by: (Language materials, printed)

Understanding Social Media and Entrepreneurship = The Business of Hashtags, Likes, Tweets and Stories / by: (Language materials, printed)

Unternehmenskommunikation im Zeitalter der digitalen Transformation = Wie Unternehmen interne und externe Stakeholder heute und in Zukunft erreichen / by: (Language materials, printed)

Die digitale Verführung = Selbstbestimmt leben trotz Smartphone, Social Media & Co. / by: (Language materials, printed)

Kundenbindung durch barrierefreie Online-Kommunikation = Potenziale und Mehrwert der erweiterten Marktorientierungstrategie / by: (Language materials, printed)

Kongruenz in der Crossmedia-Kommunikation = Eine Untersuchung der Determinanten und Wirkungen / by: (Language materials, printed)

Influencer Marketing for Brands = What YouTube and Instagram Can Teach You About the Future of Digital Advertising / by: (Language materials, printed)

Social Media im Tourismusmarketing = Wie Urlaubsanbieter in sozialen Medien Sichtbarkeit und Direktbuchungen steigern / by: (Language materials, printed)

Concepts of Quality Connected to Social Media and Emotions by: (Language materials, printed)

Information and Communication Technologies in Tourism 2020 = Proceedings of the International Conference in Surrey, United Kingdom, January 08–10, 2020 / by: (Language materials, printed)

Handbook of e-Tourism by: (Language materials, printed)

Organisational Responses to Social Media Storms = An Applied Analysis of Modern Challenges / by: (Language materials, printed)

Verkaufspsychologie im Online-Marketing = Wie Sie Kunden magisch anziehen / by: (Language materials, printed)

Corporate Diversity Communication Strategy = An Insight into American MNCs’ Online Communities and Social Media Engagement / by: (Language materials, printed)

Data-driven Marketing = Insights aus Wissenschaft und Praxis / by: (Language materials, printed)

The Attention Economy and How Media Works = Simple Truths for Marketers / by: (Language materials, printed)

Marke und digitale Medien = Der Wandel des Markenkonzepts im 21. Jahrhundert / by: (Language materials, printed)

Communicating Space Exploration = Challenges, State of the Art and Future Trends / by: (Language materials, printed)

Amazon für Entscheider = Strategieentwicklung, Implementierung und Fallstudien für Hersteller und Händler / by: (Language materials, printed)

ICT for an Inclusive World = Industry 4.0–Towards the Smart Enterprise / by: (Language materials, printed)

Website Quality and Shopping Behavior = Quantitative and Qualitative Evidence / by: (Language materials, printed)

Online-Kommunikation für Zielgruppen mit einem nachhaltigen Lebensstil = Zielgruppenansprache am Beispiel der LOHAS im Lebensmitteleinzelhandel / by: (Language materials, printed)

Digitales Marketing – Erfolgsmodelle aus der Praxis = Konzepte, Instrumente und Strategien im Kontext der Digitalisierung / by: (Language materials, printed)

Digital Signage am Point of Sale = Der Einfluss von Emotionen auf das Konsumentenverhalten / by: (Language materials, printed)

Digital Transformation in Business and Society = Theory and Cases / by: (Language materials, printed)

Business and Social Media in the Middle East = Strategies, Best Practices and Perspectives / by: (Language materials, printed)

Das SEO-Cockpit = 8 Phasen einer erfolgreichen SEO-Strategie für bessere Google-Positionen / by: (Language materials, printed)

Quick Guide Domainmanagement = Wie Sie optimale Domainnamen finden und effektiv nutzen / by: (Language materials, printed)

Verantwortungsvolle KI im E-Commerce = Eine kurze Einführung in Verfahren der Künstlichen Intelligenz in der Webshop-Personalisierung / by: (Language materials, printed)

Content gekonnt = Strategie, Organisation, Umsetzung, ROI-Messung und Fallbeispiele aus der Praxis / by: (Language materials, printed)

Digital and Social Media Marketing = Emerging Applications and Theoretical Development / by: (Language materials, printed)

Social Customer Relationship Management = Fundamentals, Applications, Technologies / by: (Language materials, printed)

The Brand Strategy Canvas = A One-Page Guide for Startups / by: (Language materials, printed)

Erfolgsfaktoren von Online Customer Experience = Die Gestaltung von internetbasierten Kundenerlebnissen in der Konsumgüterbranche / by: (Language materials, printed)

Quick Guide Pressearbeit für kleine und mittelständische Unternehmen = Wie Sie Medien professionell und wirksam für sich gewinnen / by: (Language materials, printed)

Brand Storytelling in the Digital Age = Theories, Practice and Application / by: (Language materials, printed)

Quick Guide Affiliate Marketing = Wie Sie mit Vertriebspartnerschaften Bekanntheit und Umsatz steigern / by: (Language materials, printed)

Information and communication technologies in tourism 2016 = proceedings of the International Conference in Bilbao, Spain, February 2-5, 2016 / by: (Language materials, printed)

Black swan start-ups = understanding the rise of successful technology business in unlikely places / by: (Language materials, printed)

The reputation economy = understanding knowledge work in digital society / by: (Language materials, printed)

Rediscovering the essentiality of marketing = proceedings of the 2015 Academy of Marketing Science (AMS) World Marketing Congress / by: (Language materials, printed)

Brand hate = navigating consumer negativity in the digital world / by: (Language materials, printed)

Urban social listening = potential and pitfalls for using microblogging data in studying cities / by: (Language materials, printed)

Exporting = the definitive guide to selling abroad profitably / by: (Language materials, printed)

Marketing at the confluence between entertainment and analytics = proceedings of the 2016 Academy of Marketing Science (AMS) World Marketing Congress / by: (Language materials, printed)

Older tourist behavior and marketing tools by: (Language materials, printed)

The internet as a technology-based ecosystem = a new approach to the analysis of business, markets and industries / by: (Language materials, printed)

Bricks to clicks = why some brands will thrive in E-commerce and others won't / by: (Language materials, printed)

Social interactions and networking in cyber society by: (Language materials, printed)

Luxury brands in China and India by: (Language materials, printed)

Introduction to Google Analytics = a guide for absolute beginners / by: (Language materials, printed)

The network organization = a governance perspective on structure, dynamics and performance / by: (Language materials, printed)

Business-to-business marketing communications = value and efficiency considerations in recessionary times / by: (Language materials, printed)

Introduction to search engine marketing and AdWords = a guide for absolute beginners / by: (Language materials, printed)

Introduction to search engine optimization = a guide for absolute beginners / by: (Language materials, printed)

Introduction to social media marketing = a guide for absolute beginners / by: (Language materials, printed)

Trans-national English in social media communities by: (Language materials, printed)

Social media analytics strategy = using data to optimize business performance / by: (Language materials, printed)

Value in a digital world = how to assess business models and measure value in a digital world / by: (Language materials, printed)

Social media and European politics = rethinking power and legitimacy in the digital era / by: (Language materials, printed)

Political marketing and management in Ghana = a new architecture / by: (Language materials, printed)

Personal brand creation in the digital age = theory, research and practice / by: (Language materials, printed)

Market driven political advertising = social, digital and mobile marketing / by: (Language materials, printed)

Advances in advertising research IX = power to consumers / by: (Language materials, printed)

Network intelligence meets user centered social media networks by: (Language materials, printed)

Digital influence = unleash the power of influencer marketing to accelerate your global business / by: (Language materials, printed)

Biosurveillance in new media marketing = world, discourse, representation / by: (Language materials, printed)

Boundary blurred = a seamless customer experience in virtual and real spaces : proceedings of the 2018 Academy of Marketing Science (AMS) Annual Conference / by: (Language materials, printed)

The new luxury experience = creating the ultimate customer experience / by: (Language materials, printed)

Social media for knowledge sharing in automotive repair by: (Language materials, printed)

Analytics in smart tourism design = concepts and methods / by: (Language materials, printed)

Progress in location-based services 2016 by: (Language materials, printed)

Translation and social media = in theory, in training and in professional practice / by: (Language materials, printed)

Creating marketing magic and innovative future marketing trends = proceedings of the 2016 Academy of Marketing Science (AMS) Annual Conference / by: (Language materials, printed)

The customer is NOT always right? marketing orientationsin a dynamic business world = proceedings of the 2011 World Marketing Congress / by: (Language materials, printed)

Information and Communication Technologies in Tourism 2017 = Proceedings of the International Conference in Rome, Italy, January 24-26, 2017 / by: (Language materials, printed)

Managing the paralympics by: (Language materials, printed)

Electronic word of mouth (eWOM) in the marketing context = a state of the art analysis and future directions / by: (Language materials, printed)

Locative Social Media = Place in the Digital Age / by: (Language materials, printed)

Managing Online Reputation = How to Protect Your Company on Social Media / by: (Language materials, printed)

Civic Engagement and Social Media = Political Participation Beyond Protest / by: (Language materials, printed)

Electronic Commerce und Online-Marketing = Ein einführendes Lehr- und Übungsbuch / by: (Language materials, printed)

Integriertes Online-Marketing = Strategie, Taktik und Implementierung / by: (Language materials, printed)

Erfolgreicher Einstieg ins professionelle E-Mail-Marketing = Wirkungsvolle E-Mail-Kampagnen selbst erstellen / by: (Language materials, printed)

Rediscovering the Essentiality of Marketing = Proceedings of the 2015 Academy of Marketing Science (AMS) World Marketing Congress / by: (Language materials, printed)

Social Media, Parties, and Political Inequalities by: (Language materials, printed)

The Reputation Economy = Understanding Knowledge Work in Digital Society / by: (Language materials, printed)

Black Swan Start-ups = Understanding the Rise of Successful Technology Business in Unlikely Places / by: (Language materials, printed)

Urban Social Listening = Potential and Pitfalls for Using Microblogging Data in Studying Cities / by: (Language materials, printed)

Successful Social Media and Ecommerce Strategies in the Wine Industry by: (Language materials, printed)

Exporting = The Definitive Guide to Selling Abroad Profitably / by: (Language materials, printed)

WordPress = Einführung in das Content Management System / by: (Language materials, printed)

Online-Marketing by: (Language materials, printed)

Die Geheimnisse erfolgreichen YouTube-Marketings = Von YouTubern lernen und Social Media Chancen nutzen / by: (Language materials, printed)

Der Einfluss unbekannter Werbegesichter auf die Wahrnehmung der Markenpersönlichkeit by: (Language materials, printed)

Digitaler Darwinismus = Der stille Angriff auf Ihr Geschäftsmodell und Ihre Marke. Das Think!Book / by: (Language materials, printed)

Information and Communication Technologies in Tourism 2016 = Proceedings of the International Conference in Bilbao, Spain, February 2-5, 2016 / by: (Language materials, printed)

Brand Hate = Navigating Consumer Negativity in the Digital World / by: (Language materials, printed)

Digital Connection = Die bessere Customer Journey mit smarten Technologien – Strategie und Praxisbeispiele / by: (Language materials, printed)

Unternehmenskommunikation im Zeitalter der digitalen Transformation = Wie Unternehmen interne und externe Stakeholder heute und in Zukunft erreichen / by: (Language materials, printed)

PsyConversion = 101 Behavior Patterns für eine bessere User Experience und höhere Conversion-Rate im E-Commerce / by: (Language materials, printed)

Alles, was Sie über Media wissen wollen = ...und bisher nie zu fragen wagten / by: (Language materials, printed)

Konzepte und Strategien für Omnichannel-Exzellenz = Innovatives Retail-Marketing mit mehrdimensionalen Vertriebs- und Kommunikationskanälen / by: (Language materials, printed)

Quick Guide Social Relations = PR-Arbeit mit Bloggern und anderen Influencern im Social Web / by: (Language materials, printed)

Kommunikation für junge Unternehmen = Das Praxishandbuch für Existenzgründer und Start-ups / by: (Language materials, printed)

Biosurveillance in New Media Marketing = World, Discourse, Representation / by: (Language materials, printed)

Quick Guide UX Management = So verankern Sie Usability und User Experience im Unternehmen / by: (Language materials, printed)

Die digitale Wachstumsstrategie = 10 Prinzipien für ein profitables Online-Geschäft / by: (Language materials, printed)

Praxisratgeber Video-Marketing = Strategie, Produktion, Tools, Verbreitung / by: (Language materials, printed)

Influencer Relations = Marketing und PR mit digitalen Meinungsführern / by: (Language materials, printed)

Boundary Blurred: A Seamless Customer Experience in Virtual and Real Spaces = Proceedings of the 2018 Academy of Marketing Science (AMS) Annual Conference / by: (Language materials, printed)

Intercultural Knowledge Sharing in MNCs = A Glocal and Inclusive Approach in the Digital Age / by: (Language materials, printed)

Network Intelligence Meets User Centered Social Media Networks by: (Language materials, printed)

Online-Kommunikation für Verbände = Wie Ihre Botschaften die Zielgruppen sicher erreichen und überzeugen / by: (Language materials, printed)

Influencer Marketing = Für Unternehmen und Influencer: Strategien, Plattformen, Instrumente, rechtlicher Rahmen. Mit vielen Beispielen / by: (Language materials, printed)

Social-Media-Marketing kompakt = Ausgestalten, Plattformen finden, messen, organisatorisch verankern / by: (Language materials, printed)

Social Media als Instrument der Kundenkommunikation = Vergleichende Studie von Unternehmen in China, Deutschland und den USA / by: (Language materials, printed)

Verständliche Vermarktung von Strom aus erneuerbaren Energien = Kommunikationsstrategien und Handlungsempfehlungen / by: (Language materials, printed)

Marketing Transformation: Marketing Practice in an Ever Changing World = Proceedings of the 2017 Academy of Marketing Science (AMS) World Marketing Congress (WMC) / by: (Language materials, printed)

Digital Influence = Unleash the Power of Influencer Marketing to Accelerate Your Global Business / by: (Language materials, printed)

Social Media Marketing in China mit WeChat = Einsatzmöglichkeiten, Funktionen und Tools für ein erfolgreiches Mobile Business / by: (Language materials, printed)

Suchmaschinenoptimierung = Erste Schritte und Checklisten für bessere Google-Positionen / by: (Language materials, printed)

Marken in der Smart City = Wie die Cyber-Urbanisierung das Marketing verändert / by: (Language materials, printed)

Digitalisierung: Segen oder Fluch = Wie die Digitalisierung unsere Lebens- und Arbeitswelt verändert / by: (Language materials, printed)

User Experience im E-Commerce = Messung von Emotionen bei der Nutzung interaktiver Anwendungen / by: (Language materials, printed)

Kommunizieren in der Krise = Nachhaltige PR-Werkzeuge für schwierige Zeiten / by: (Language materials, printed)

Die Storytelling-Methode = Schritt für Schritt zu einer überzeugenden, authentischen und nachhaltigen Marketing-Kommunikation / by: (Language materials, printed)

Trust and Reputation Management Systems = An e-Business Perspective / by: (Language materials, printed)

Praxis-Check digitale Markenführung im Mittelstand = Leitfaden für die nachhaltige Transformation von analog zu digital / by: (Language materials, printed)

Market Driven Political Advertising = Social, Digital and Mobile Marketing / by: (Language materials, printed)

E-Mail-Marketing kompakt = E-Mail-Adressen gewinnen, Kampagnen entwickeln und kontrollieren, die passende Software finden / by: (Language materials, printed)

Personal Brand Creation in the Digital Age = Theory, Research and Practice / by: (Language materials, printed)

Praxisorientiertes Online-Marketing = Konzepte - Instrumente - Checklisten / by: (Language materials, printed)

Brand Gender = Increasing Brand Equity through Brand Personality / by: (Language materials, printed)

Quick Guide Online-Marketing für Einzelkämpfer und Kleinunternehmer = Wie Sie Ihre Kunden online finden, begleiten und begeistern / by: (Language materials, printed)

Quick Guide Bildrechte = Was Sie zur Bildnutzung in Marketing & PR wissen müssen / by: (Language materials, printed)

Performance Marketing = Der Wegweiser zu einem mess- und steuerbaren Marketing – Einführung in Instrumente, Methoden und Technik / by: (Language materials, printed)

Kundenmanagement in der digitalen Welt by: (Language materials, printed)

Information and Communication Technologies in Tourism 2018 = Proceedings of the International Conference in Jönköping, Sweden, January 24-26, 2018 / by: (Language materials, printed)

Einstieg in das Influencer Marketing = Grundlagen, Strategien und Erfolgsfaktoren / by: (Language materials, printed)

Back to the Future: Using Marketing Basics to Provide Customer Value = Proceedings of the 2017 Academy of Marketing Science (AMS) Annual Conference / by: (Language materials, printed)

Advances in Advertising Research IX = Power to Consumers / by: (Language materials, printed)

Social Media Marketing = Emerging Concepts and Applications / by: (Language materials, printed)

Werbekommunikation in der Wirtschaft = Mediengerecht, praxisorientiert und interdisziplinär / by: (Language materials, printed)

Suchmaschinenmarketing in der Personalakquise = Wie Sie mit Search Engine Advertising die richtigen Mitarbeiter finden / by: (Language materials, printed)

Quick Guide Influencer Marketing = Wie Sie durch Multiplikatoren mehr Reichweite und Umsatz erzielen / by: (Language materials, printed)

Digital HR = A Critical Management Approach to the Digitilization of Organizations / by: (Language materials, printed)

Kollektivität und Macht im Internet = Soziale Bewegungen – Open Source Communities – Internetkonzerne / by: (Language materials, printed)

Moral Reasoning at Work = Rethinking Ethics in Organizations / by: (Language materials, printed)

Struktur und Design responsiver Webseiten auf Smartphones = Wie Sie das mobile Internet userfreundlich gestalten / by: (Language materials, printed)

Messenger Marketing = Wie Unternehmen WhatsApp & Co erfolgreich für Kommunikation und Kundenservice nutzen / by: (Language materials, printed)

Erfolgreich als Online-Marketing-Manager = Auf diese Soft Skills kommt es an – heute und in Zukunft / by: (Language materials, printed)

Marketing Wisdom by: (Language materials, printed)

Advances in Advertising Research X = Multiple Touchpoints in Brand Communication / by: (Language materials, printed)

Quick Guide Content = Der Weg zum perfekten Content für mehr Reichweite, Awareness, Leads und Social-Engagement / by: (Language materials, printed)

Praxiswissen Online-Marketing = Affiliate-, Influencer-, Content- und E-Mail-Marketing, Google Ads, SEO, Social Media, Online- inklusive Facebook-Werbung / by: (Language materials, printed)

Medienmarketing = Branding – Werbung – Corporate Identity / by: (Language materials, printed)

Podcasts in der Unternehmenskommunikation = Wie Sie mit strategischen Audioformaten Ihre Zielgruppen erreichen / by: (Language materials, printed)

Finding New Ways to Engage and Satisfy Global Customers = Proceedings of the 2018 Academy of Marketing Science (AMS) World Marketing Congress (WMC) / by: (Language materials, printed)

Content Distribution = So verbreiten Sie Ihren Content effektiv in Ihren Zielgruppen / by: (Language materials, printed)

Digitalisierung und Kommunikation = Konsequenzen der digitalen Transformation für die Wirtschaftskommunikation / by: (Language materials, printed)

Innovativer Einsatz digitaler Medien im Marketing = Analysen, Strategien, Erfolgsfaktoren, Fallbeispiele / by: (Language materials, printed)

Trends in Tourist Behavior = New Products and Experiences from Europe / by: (Language materials, printed)

Online-Marketing-Intelligence = Kennzahlen, Erfolgsfaktoren und Steuerungskonzepte im Online-Marketing / by: (Language materials, printed)

AI in Marketing, Sales and Service = How Marketers without a Data Science Degree can use AI, Big Data and Bots / by: (Language materials, printed)

Das Online-Marketing-Cockpit = 8 Phasen einer erfolgreichen Online-Marketing-Strategie / by: (Language materials, printed)

Fanclubs der Nationalmannschaften im deutschen Teamsport = Value Co-Creation zwischen Kommerzialisierung und Fankultur / by: (Language materials, printed)

Content Marketing für Regionalbanken = So können Genossenschaftsbanken und Sparkassen Kunden gewinnen, binden und begeistern / by: (Language materials, printed)

Professionelle Krisenkommunikation = Basiswissen, Impulse und Handlungsempfehlungen für die Praxis / by: (Language materials, printed)

Reality Lost = Markets of Attention, Misinformation and Manipulation / by: (Language materials, printed)

Native Advertising = Digitale Werbung mit neuen Formaten / by: (Language materials, printed)

From Single to Scale = How a Single Person, Small Business, or an Entrepreneur Can Grow Their Business to Profit / by: (Language materials, printed)

Collaboration in the Digital Age = How Technology Enables Individuals, Teams and Businesses / by: (Language materials, printed)

Der Content-Coach = Leitfaden für bessere Inhalte und durchdachte Strategien im Content-Marketing / by: (Language materials, printed)

Social Commerce = Consumer Behaviour in Online Environments / by: (Language materials, printed)

Customer Engagement in Theory and Practice = A Marketing Management Perspective / by: (Language materials, printed)

Umweltkommunikation im Netzwerk = Perspektiven, Interessen und Strategien im Diskurs um das Wattenmeer / by: (Language materials, printed)

Eventforschung = Aktueller Stand und Perspektiven / by: (Language materials, printed)

Quick Guide Digitale B2B-Kommunikation = Content, Influencer, Blogs & Co: Wie Sie Ihre Kunden an allen digitalen Touchpoints erreichen / by: (Language materials, printed)

Quick Guide Pressearbeit für kleine und mittelständische Unternehmen = Wie Sie Medien professionell und wirksam für sich gewinnen / by: (Language materials, printed)

Online-Reputationskompetenz von Mitarbeitern = Mit Social-Media-Reputationsmanagement das Unternehmensimage stärken / by: (Language materials, printed)

Der Social-Media-Zyklus = Schritt für Schritt zum systematischen Social-Media-Management im Unternehmen / by: (Language materials, printed)

Information and Communication Technologies in Tourism 2019 = Proceedings of the International Conference in Nicosia, Cyprus, January 30–February 1, 2019 / by: (Language materials, printed)

Digitales China = Basiswissen und Inspirationen für Ihren Geschäftserfolg im Reich der Mitte / by: (Language materials, printed)

Online-Marketing by: (Language materials, printed)

Marketing mit Sprachassistenten = So setzen Sie Alexa, Google Assistant & Co strategisch erfolgreich ein / by: (Language materials, printed)

Affiliate-Marketing = Steuerung des Klickpfads im Rahmen einer Mehrkanalstrategie / by: (Language materials, printed)

Digital Entrepreneurship in Sub-Saharan Africa = Challenges, Opportunities and Prospects / by: (Language materials, printed)

The New Luxury Experience = Creating the Ultimate Customer Experience / by: (Language materials, printed)

Digitale Unternehmensführung = Kommunikationsstrategien für ein exzellentes Management / by: (Language materials, printed)

Electronic Commerce und Online-Marketing = Ein einführendes Lehr- und Übungsbuch / by: (Language materials, printed)

Methodisches Content Marketing = Erfolgreich durch systematisches Vorgehen, integriertes Arbeiten und klare ROI-Orientierung / by: (Language materials, printed)

Quick Guide Bildrechte = Rechtssichere Bildnutzung für Unternehmen, Vereine, Behörden, Journalisten und Fotografen – inklusive DSGVO / by: (Language materials, printed)

Quick Guide Agile Content-Produktion = Die Customer Experience an allen Touchpoints optimal gestalten / by: (Language materials, printed)

Generierung von qualifizierten E-Mail-Adressen = 111 Taktiken für mehr Erfolg im E-Mail-Marketing / by: (Language materials, printed)

Brand Hate = Navigating Consumer Negativity in the Digital World / by: (Language materials, printed)

ICT for a Better Life and a Better World = The Impact of Information and Communication Technologies on Organizations and Society / by: (Language materials, printed)