Online Marketing/Social Media.
Overview
| Works: | 233 works in 41 publications in 41 languages | |
|---|---|---|
Titles
Information and communication technologies in tourism 2016 = proceedings of the International Conference in Bilbao, Spain, February 2-5, 2016 /
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Black swan start-ups = understanding the rise of successful technology business in unlikely places /
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The reputation economy = understanding knowledge work in digital society /
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Rediscovering the essentiality of marketing = proceedings of the 2015 Academy of Marketing Science (AMS) World Marketing Congress /
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Brand hate = navigating consumer negativity in the digital world /
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Urban social listening = potential and pitfalls for using microblogging data in studying cities /
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Marketing at the confluence between entertainment and analytics = proceedings of the 2016 Academy of Marketing Science (AMS) World Marketing Congress /
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The internet as a technology-based ecosystem = a new approach to the analysis of business, markets and industries /
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Bricks to clicks = why some brands will thrive in E-commerce and others won't /
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Introduction to Google Analytics = a guide for absolute beginners /
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The network organization = a governance perspective on structure, dynamics and performance /
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Business-to-business marketing communications = value and efficiency considerations in recessionary times /
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Introduction to search engine marketing and AdWords = a guide for absolute beginners /
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Introduction to search engine optimization = a guide for absolute beginners /
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Introduction to social media marketing = a guide for absolute beginners /
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Social media analytics strategy = using data to optimize business performance /
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Value in a digital world = how to assess business models and measure value in a digital world /
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Social media and European politics = rethinking power and legitimacy in the digital era /
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Political marketing and management in Ghana = a new architecture /
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Personal brand creation in the digital age = theory, research and practice /
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Market driven political advertising = social, digital and mobile marketing /
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Digital influence = unleash the power of influencer marketing to accelerate your global business /
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Biosurveillance in new media marketing = world, discourse, representation /
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Boundary blurred = a seamless customer experience in virtual and real spaces : proceedings of the 2018 Academy of Marketing Science (AMS) Annual Conference /
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The new luxury experience = creating the ultimate customer experience /
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Translation and social media = in theory, in training and in professional practice /
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Creating marketing magic and innovative future marketing trends = proceedings of the 2016 Academy of Marketing Science (AMS) Annual Conference /
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The customer is NOT always right? marketing orientationsin a dynamic business world = proceedings of the 2011 World Marketing Congress /
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Information and Communication Technologies in Tourism 2017 = Proceedings of the International Conference in Rome, Italy, January 24-26, 2017 /
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Electronic word of mouth (eWOM) in the marketing context = a state of the art analysis and future directions /
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Managing Online Reputation = How to Protect Your Company on Social Media /
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Civic Engagement and Social Media = Political Participation Beyond Protest /
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Electronic Commerce und Online-Marketing = Ein einführendes Lehr- und Übungsbuch /
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Integriertes Online-Marketing = Strategie, Taktik und Implementierung /
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Erfolgreicher Einstieg ins professionelle E-Mail-Marketing = Wirkungsvolle E-Mail-Kampagnen selbst erstellen /
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Rediscovering the Essentiality of Marketing = Proceedings of the 2015 Academy of Marketing Science (AMS) World Marketing Congress /
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The Reputation Economy = Understanding Knowledge Work in Digital Society /
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(Language materials, printed)
Black Swan Start-ups = Understanding the Rise of Successful Technology Business in Unlikely Places /
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Urban Social Listening = Potential and Pitfalls for Using Microblogging Data in Studying Cities /
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Successful Social Media and Ecommerce Strategies in the Wine Industry
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Die Geheimnisse erfolgreichen YouTube-Marketings = Von YouTubern lernen und Social Media Chancen nutzen /
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Der Einfluss unbekannter Werbegesichter auf die Wahrnehmung der Markenpersönlichkeit
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Digitaler Darwinismus = Der stille Angriff auf Ihr Geschäftsmodell und Ihre Marke. Das Think!Book /
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Information and Communication Technologies in Tourism 2016 = Proceedings of the International Conference in Bilbao, Spain, February 2-5, 2016 /
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Brand Hate = Navigating Consumer Negativity in the Digital World /
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Digital Connection = Die bessere Customer Journey mit smarten Technologien – Strategie und Praxisbeispiele /
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Unternehmenskommunikation im Zeitalter der digitalen Transformation = Wie Unternehmen interne und externe Stakeholder heute und in Zukunft erreichen /
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PsyConversion = 101 Behavior Patterns für eine bessere User Experience und höhere Conversion-Rate im E-Commerce /
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Alles, was Sie über Media wissen wollen = ...und bisher nie zu fragen wagten /
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Konzepte und Strategien für Omnichannel-Exzellenz = Innovatives Retail-Marketing mit mehrdimensionalen Vertriebs- und Kommunikationskanälen /
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Quick Guide Social Relations = PR-Arbeit mit Bloggern und anderen Influencern im Social Web /
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Kommunikation für junge Unternehmen = Das Praxishandbuch für Existenzgründer und Start-ups /
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Biosurveillance in New Media Marketing = World, Discourse, Representation /
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Quick Guide UX Management = So verankern Sie Usability und User Experience im Unternehmen /
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Die digitale Wachstumsstrategie = 10 Prinzipien für ein profitables Online-Geschäft /
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Praxisratgeber Video-Marketing = Strategie, Produktion, Tools, Verbreitung /
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Influencer Relations = Marketing und PR mit digitalen Meinungsführern /
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Boundary Blurred: A Seamless Customer Experience in Virtual and Real Spaces = Proceedings of the 2018 Academy of Marketing Science (AMS) Annual Conference /
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Intercultural Knowledge Sharing in MNCs = A Glocal and Inclusive Approach in the Digital Age /
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Online-Kommunikation für Verbände = Wie Ihre Botschaften die Zielgruppen sicher erreichen und überzeugen /
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Influencer Marketing = Für Unternehmen und Influencer: Strategien, Plattformen, Instrumente, rechtlicher Rahmen. Mit vielen Beispielen /
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Social-Media-Marketing kompakt = Ausgestalten, Plattformen finden, messen, organisatorisch verankern /
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Social Media als Instrument der Kundenkommunikation = Vergleichende Studie von Unternehmen in China, Deutschland und den USA /
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Verständliche Vermarktung von Strom aus erneuerbaren Energien = Kommunikationsstrategien und Handlungsempfehlungen /
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Marketing Transformation: Marketing Practice in an Ever Changing World = Proceedings of the 2017 Academy of Marketing Science (AMS) World Marketing Congress (WMC) /
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Digital Influence = Unleash the Power of Influencer Marketing to Accelerate Your Global Business /
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Social Media Marketing in China mit WeChat = Einsatzmöglichkeiten, Funktionen und Tools für ein erfolgreiches Mobile Business /
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Suchmaschinenoptimierung = Erste Schritte und Checklisten für bessere Google-Positionen /
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Marken in der Smart City = Wie die Cyber-Urbanisierung das Marketing verändert /
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Digitalisierung: Segen oder Fluch = Wie die Digitalisierung unsere Lebens- und Arbeitswelt verändert /
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User Experience im E-Commerce = Messung von Emotionen bei der Nutzung interaktiver Anwendungen /
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Kommunizieren in der Krise = Nachhaltige PR-Werkzeuge für schwierige Zeiten /
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Die Storytelling-Methode = Schritt für Schritt zu einer überzeugenden, authentischen und nachhaltigen Marketing-Kommunikation /
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Trust and Reputation Management Systems = An e-Business Perspective /
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Praxis-Check digitale Markenführung im Mittelstand = Leitfaden für die nachhaltige Transformation von analog zu digital /
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Market Driven Political Advertising = Social, Digital and Mobile Marketing /
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E-Mail-Marketing kompakt = E-Mail-Adressen gewinnen, Kampagnen entwickeln und kontrollieren, die passende Software finden /
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Personal Brand Creation in the Digital Age = Theory, Research and Practice /
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Praxisorientiertes Online-Marketing = Konzepte - Instrumente - Checklisten /
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Brand Gender = Increasing Brand Equity through Brand Personality /
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Quick Guide Online-Marketing für Einzelkämpfer und Kleinunternehmer = Wie Sie Ihre Kunden online finden, begleiten und begeistern /
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Quick Guide Bildrechte = Was Sie zur Bildnutzung in Marketing & PR wissen müssen /
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Performance Marketing = Der Wegweiser zu einem mess- und steuerbaren Marketing – Einführung in Instrumente, Methoden und Technik /
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Information and Communication Technologies in Tourism 2018 = Proceedings of the International Conference in Jönköping, Sweden, January 24-26, 2018 /
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Einstieg in das Influencer Marketing = Grundlagen, Strategien und Erfolgsfaktoren /
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Back to the Future: Using Marketing Basics to Provide Customer Value = Proceedings of the 2017 Academy of Marketing Science (AMS) Annual Conference /
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Werbekommunikation in der Wirtschaft = Mediengerecht, praxisorientiert und interdisziplinär /
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Suchmaschinenmarketing in der Personalakquise = Wie Sie mit Search Engine Advertising die richtigen Mitarbeiter finden /
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Quick Guide Influencer Marketing = Wie Sie durch Multiplikatoren mehr Reichweite und Umsatz erzielen /
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Digital HR = A Critical Management Approach to the Digitilization of Organizations /
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Kollektivität und Macht im Internet = Soziale Bewegungen – Open Source Communities – Internetkonzerne /
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Struktur und Design responsiver Webseiten auf Smartphones = Wie Sie das mobile Internet userfreundlich gestalten /
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Messenger Marketing = Wie Unternehmen WhatsApp & Co erfolgreich für Kommunikation und Kundenservice nutzen /
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Erfolgreich als Online-Marketing-Manager = Auf diese Soft Skills kommt es an – heute und in Zukunft /
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Advances in Advertising Research X = Multiple Touchpoints in Brand Communication /
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Quick Guide Content = Der Weg zum perfekten Content für mehr Reichweite, Awareness, Leads und Social-Engagement /
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Praxiswissen Online-Marketing = Affiliate-, Influencer-, Content- und E-Mail-Marketing, Google Ads, SEO, Social Media, Online- inklusive Facebook-Werbung /
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Podcasts in der Unternehmenskommunikation = Wie Sie mit strategischen Audioformaten Ihre Zielgruppen erreichen /
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Finding New Ways to Engage and Satisfy Global Customers = Proceedings of the 2018 Academy of Marketing Science (AMS) World Marketing Congress (WMC) /
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Content Distribution = So verbreiten Sie Ihren Content effektiv in Ihren Zielgruppen /
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Digitalisierung und Kommunikation = Konsequenzen der digitalen Transformation für die Wirtschaftskommunikation /
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Innovativer Einsatz digitaler Medien im Marketing = Analysen, Strategien, Erfolgsfaktoren, Fallbeispiele /
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Trends in Tourist Behavior = New Products and Experiences from Europe /
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Online-Marketing-Intelligence = Kennzahlen, Erfolgsfaktoren und Steuerungskonzepte im Online-Marketing /
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AI in Marketing, Sales and Service = How Marketers without a Data Science Degree can use AI, Big Data and Bots /
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Das Online-Marketing-Cockpit = 8 Phasen einer erfolgreichen Online-Marketing-Strategie /
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Fanclubs der Nationalmannschaften im deutschen Teamsport = Value Co-Creation zwischen Kommerzialisierung und Fankultur /
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Content Marketing für Regionalbanken = So können Genossenschaftsbanken und Sparkassen Kunden gewinnen, binden und begeistern /
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Professionelle Krisenkommunikation = Basiswissen, Impulse und Handlungsempfehlungen für die Praxis /
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Reality Lost = Markets of Attention, Misinformation and Manipulation /
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From Single to Scale = How a Single Person, Small Business, or an Entrepreneur Can Grow Their Business to Profit /
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Collaboration in the Digital Age = How Technology Enables Individuals, Teams and Businesses /
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Der Content-Coach = Leitfaden für bessere Inhalte und durchdachte Strategien im Content-Marketing /
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Customer Engagement in Theory and Practice = A Marketing Management Perspective /
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Umweltkommunikation im Netzwerk = Perspektiven, Interessen und Strategien im Diskurs um das Wattenmeer /
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Quick Guide Digitale B2B-Kommunikation = Content, Influencer, Blogs & Co: Wie Sie Ihre Kunden an allen digitalen Touchpoints erreichen /
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Quick Guide Pressearbeit für kleine und mittelständische Unternehmen = Wie Sie Medien professionell und wirksam für sich gewinnen /
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Online-Reputationskompetenz von Mitarbeitern = Mit Social-Media-Reputationsmanagement das Unternehmensimage stärken /
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Der Social-Media-Zyklus = Schritt für Schritt zum systematischen Social-Media-Management im Unternehmen /
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Information and Communication Technologies in Tourism 2019 = Proceedings of the International Conference in Nicosia, Cyprus, January 30–February 1, 2019 /
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Digitales China = Basiswissen und Inspirationen für Ihren Geschäftserfolg im Reich der Mitte /
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Marketing mit Sprachassistenten = So setzen Sie Alexa, Google Assistant & Co strategisch erfolgreich ein /
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Affiliate-Marketing = Steuerung des Klickpfads im Rahmen einer Mehrkanalstrategie /
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Digital Entrepreneurship in Sub-Saharan Africa = Challenges, Opportunities and Prospects /
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The New Luxury Experience = Creating the Ultimate Customer Experience /
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Digitale Unternehmensführung = Kommunikationsstrategien für ein exzellentes Management /
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Electronic Commerce und Online-Marketing = Ein einführendes Lehr- und Übungsbuch /
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Methodisches Content Marketing = Erfolgreich durch systematisches Vorgehen, integriertes Arbeiten und klare ROI-Orientierung /
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Quick Guide Bildrechte = Rechtssichere Bildnutzung für Unternehmen, Vereine, Behörden, Journalisten und Fotografen – inklusive DSGVO /
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Quick Guide Agile Content-Produktion = Die Customer Experience an allen Touchpoints optimal gestalten /
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Generierung von qualifizierten E-Mail-Adressen = 111 Taktiken für mehr Erfolg im E-Mail-Marketing /
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Brand Hate = Navigating Consumer Negativity in the Digital World /
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ICT for a Better Life and a Better World = The Impact of Information and Communication Technologies on Organizations and Society /
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Quick Guide Affiliate Marketing = Wie Sie mit Vertriebspartnerschaften Bekanntheit und Umsatz steigern /
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Brand Storytelling in the Digital Age = Theories, Practice and Application /
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Quick Guide Pressearbeit für kleine und mittelständische Unternehmen = Wie Sie Medien professionell und wirksam für sich gewinnen /
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Erfolgsfaktoren von Online Customer Experience = Die Gestaltung von internetbasierten Kundenerlebnissen in der Konsumgüterbranche /
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Social Customer Relationship Management = Fundamentals, Applications, Technologies /
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Digital and Social Media Marketing = Emerging Applications and Theoretical Development /
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Content gekonnt = Strategie, Organisation, Umsetzung, ROI-Messung und Fallbeispiele aus der Praxis /
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Verantwortungsvolle KI im E-Commerce = Eine kurze Einführung in Verfahren der Künstlichen Intelligenz in der Webshop-Personalisierung /
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Quick Guide Domainmanagement = Wie Sie optimale Domainnamen finden und effektiv nutzen /
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Das SEO-Cockpit = 8 Phasen einer erfolgreichen SEO-Strategie für bessere Google-Positionen /
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Business and Social Media in the Middle East = Strategies, Best Practices and Perspectives /
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Digital Transformation in Business and Society = Theory and Cases /
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Digital Signage am Point of Sale = Der Einfluss von Emotionen auf das Konsumentenverhalten /
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Digitales Marketing – Erfolgsmodelle aus der Praxis = Konzepte, Instrumente und Strategien im Kontext der Digitalisierung /
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Online-Kommunikation für Zielgruppen mit einem nachhaltigen Lebensstil = Zielgruppenansprache am Beispiel der LOHAS im Lebensmitteleinzelhandel /
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Website Quality and Shopping Behavior = Quantitative and Qualitative Evidence /
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ICT for an Inclusive World = Industry 4.0–Towards the Smart Enterprise /
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Amazon für Entscheider = Strategieentwicklung, Implementierung und Fallstudien für Hersteller und Händler /
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Communicating Space Exploration = Challenges, State of the Art and Future Trends /
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Marke und digitale Medien = Der Wandel des Markenkonzepts im 21. Jahrhundert /
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The Attention Economy and How Media Works = Simple Truths for Marketers /
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Corporate Diversity Communication Strategy = An Insight into American MNCs’ Online Communities and Social Media Engagement /
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Verkaufspsychologie im Online-Marketing = Wie Sie Kunden magisch anziehen /
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Organisational Responses to Social Media Storms = An Applied Analysis of Modern Challenges /
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Information and Communication Technologies in Tourism 2020 = Proceedings of the International Conference in Surrey, United Kingdom, January 08–10, 2020 /
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Social Media im Tourismusmarketing = Wie Urlaubsanbieter in sozialen Medien Sichtbarkeit und Direktbuchungen steigern /
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Influencer Marketing for Brands = What YouTube and Instagram Can Teach You About the Future of Digital Advertising /
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Kongruenz in der Crossmedia-Kommunikation = Eine Untersuchung der Determinanten und Wirkungen /
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Kundenbindung durch barrierefreie Online-Kommunikation = Potenziale und Mehrwert der erweiterten Marktorientierungstrategie /
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Die digitale Verführung = Selbstbestimmt leben trotz Smartphone, Social Media & Co. /
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Unternehmenskommunikation im Zeitalter der digitalen Transformation = Wie Unternehmen interne und externe Stakeholder heute und in Zukunft erreichen /
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Understanding Social Media and Entrepreneurship = The Business of Hashtags, Likes, Tweets and Stories /
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Quick Guide Content Marketing für den B2B-Mittelstand = Wie KMU mehr Sichtbarkeit im Markt bekommen /
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Performance Marketing = Der Wegweiser zu einem mess- und steuerbaren Online-Marketing – Einführung in Instrumente, Methoden und Technik /
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Schlüsselfaktoren im E-Commerce = Innovationen, Skaleneffekte, Datenorientierung und Kundenzentrierung /
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Strategische Positionierung und Kundenzufriedenheit = Anforderungen – Umsetzung – Praxisbeispiele /
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Social Media für Führungskräfte = Behalten Sie das Steuer in der Hand /
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COVID-19, Technology and Marketing = Moving Forward and the New Normal /
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Marketing und Sales Automation = Grundlagen – Umsetzung – Anwendungen /
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Digitale Transformation des Marketings und Vertriebs in B2B-Unternehmen = Konzepte und Anwendungsbeispiele /
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Social Big Data Analytics = Practices, Techniques, and Applications /
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Storytelling mit Daten = Erkenntnisse gewinnen, Strategie entwickeln und Unternehmenskommunikation auf ein neues Level heben /
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Broadening Cultural Horizons in Social Marketing = Comparing Case Studies from Asia-Pacific /
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XR Case Studies = Using Augmented Reality and Virtual Reality Technology in Business /
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Der SEO Planer = Suchmaschinenoptimierung in Unternehmen richtig organisieren und umsetzen (mit Checklisten) /
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Understanding and Managing the Impact of Airbnb = The Case of Western Australia from 2015 to the COVID-19 Pandemic in 2020 /
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Digital Transformation in the Cultural Heritage Sector = Challenges to Marketing in the New Digital Era /
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Praxiswissen Online-Marketing = Affiliate-, Influencer-, Content-, Social-Media-, Amazon-, Voice-, B2B-, Sprachassistenten- und E-Mail-Marketing, Google Ads, SEO /
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Total Web Quality = Wie kleine, mittelständische Unternehmen ihre Webseite umfassend steuern und verbessern /
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Quick Guide UX Management = So verankern Sie Usability und User Experience im Unternehmen /
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Modernes Reputationsmanagement = Der gute Ruf als Schlüssel zum Erfolg /
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Der Hashtag als interdisziplinäres Phänomen in Marketing und Kommunikation = Sprache, Kultur, Betriebswirtschaft und Recht /
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Digitale Kulturkommunikation = Grundlagen, Strategien und praktische Umsetzung /
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Online Impulse Buying and Cognitive Dissonance = Examining the Effect of Mood on Consumer Behaviour /
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Advances in National Brand and Private Label Marketing = Eighth International Conference, 2021 /
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Marketing and Smart Technologies = Proceedings of ICMarkTech 2020 /
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Social-Media-Marketing kompakt = Ausgestalten, Plattformen finden, messen, organisatorisch verankern /
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Media Center in der Unternehmenskommunikation = Wie Sie eine professionelle digitale Content-Plattform aufbauen, etablieren und nachhaltig betreiben /
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Advances in Digital Marketing and eCommerce = Second International Conference, 2021 /
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PsyConversion® = 117 Behavior Patterns für eine noch bessere User Experience und höhere Conversion-Rate im E-Commerce /
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E-Mail-Marketing kompakt = E-Mail-Adressen gewinnen, Kampagnen entwickeln und kontrollieren, die passende Software finden /
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Social-Media-Kommunikation entlang der Customer Journey = Die Kommunikation durch den Einsatz einfacher, zielgenauer Kennzahlen erfolgsorientiert ausrichten /
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Lead Community Fundraising = Successfully Connecting People Digitally /
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Quick Guide A/B Testing = Wie Sie Ihr Website- und E-Commerce-Testing erfolgreich auf- und umsetzen /
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Praxisleitfaden für Künstliche Intelligenz in Marketing und Vertrieb = Beispiele, Konzepte und Anwendungsfälle /
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