Branding.

Frontiers of sound in design = a guide for the development of product identity through sounds / by: (Language materials, printed)

Designing luxury brands = the science of pleasing customers' senses / by: (Language materials, printed)

Brand platform in the professional sport industry = sustaining growth through innovation / by: (Language materials, printed)

Marketing food brands = private label versus manufacturer brands in the consumer goods industry / by: (Language materials, printed)

Advances in advertising research IX = power to consumers / by: (Language materials, printed)

Digital influence = unleash the power of influencer marketing to accelerate your global business / by: (Language materials, printed)

Consumption and life-styles = a short introduction / by: (Language materials, printed)

Employer Branding für die Logistik = Mit Social Media eine attraktive Arbeitgebermarke entwickeln / by: (Language materials, printed)

Digital Connection = Die bessere Customer Journey mit smarten Technologien – Strategie und Praxisbeispiele / by: (Language materials, printed)

Signaling Family Firm Identity = Familiy Firm Identification and its Effects on Job Seekers’ Perceptions about a Potential Employer / by: (Language materials, printed)

Employer Branding = Komm zu uns, bleib bei uns, binde dich an uns – so bauen Sie eine starke Arbeitgeber-Marke auf / by: (Language materials, printed)

Unternehmensreputation im digitalen Zeitalter = Wie Mitarbeiter die Online-Reputation bei Kunden, Kollegen und Bewerbern beeinflussen / by: (Language materials, printed)

Markenführung mit Archetypen = Von Helden und Zerstörern: ein neues archetypisches Modell für das Markenmanagement / by: (Language materials, printed)

Omnichannel Branding = Digitalisierung als Basis erlebnis- und beziehungsorientierter Markenführung / by: (Language materials, printed)

Luxus als Distinktionsstrategie = Kommunikation in der internationalen Luxus- und Fashionindustrie / by: (Language materials, printed)

Praxisratgeber Video-Marketing = Strategie, Produktion, Tools, Verbreitung / by: (Language materials, printed)

Trendbasiertes Innovationsmanagement = Ein Modell für markenbasiertes Produktmanagement / by: (Language materials, printed)

Events und Marke = Stand und Perspektiven der Eventforschung / by: (Language materials, printed)

Kanzlei-Knigge = Taktvoll, sicher und gewandt im Umgang mit Partnern und Mandanten / by: (Language materials, printed)

Social Media als Instrument der Kundenkommunikation = Vergleichende Studie von Unternehmen in China, Deutschland und den USA / by: (Language materials, printed)

Pop-up Retailing = Managerial and Strategic Perspectives / by: (Language materials, printed)

Digital Influence = Unleash the Power of Influencer Marketing to Accelerate Your Global Business / by: (Language materials, printed)

Eine wertebasierte Typologie der Markenliebe by: (Language materials, printed)

Neuro-Advertising = Gehirngerechte Werbung für mehr Erfolg in Ihrem Markt / by: (Language materials, printed)

Designing Luxury Brands = The Science of Pleasing Customers’ Senses / by: (Language materials, printed)

Brand Platform in the Professional Sport Industry = Sustaining Growth through Innovation / by: (Language materials, printed)

Consumption and Life-Styles = A Short Introduction / by: (Language materials, printed)

Vintage Luxury Fashion = Exploring the Rise of the Secondhand Clothing Trade / by: (Language materials, printed)

Social Media Marketing in China mit WeChat = Einsatzmöglichkeiten, Funktionen und Tools für ein erfolgreiches Mobile Business / by: (Language materials, printed)

Kanzlei-Knigge = Taktvoll, sicher und gewandt im Umgang mit Partnern und Mandanten / by: (Language materials, printed)

Marketing Food Brands = Private Label versus Manufacturer Brands in the Consumer Goods Industry / by: (Language materials, printed)

B-to-B-Markenführung = Grundlagen - Konzepte - Best Practice / by: (Language materials, printed)

Employer Branding-Projekte erfolgreich gestalten = Ein praxisorientierter Leitfaden zur Entwicklung einer Arbeitgebermarke / by: (Language materials, printed)

Erfolgssicherung von Marken durch Authentizität = Die Bedeutung von Authentizität zur Erklärung von Rückwirkungseffekten bei Markentransfers / by: (Language materials, printed)

Markenportfoliomanagement im Lebensmitteleinzelhandel = Entwicklung eines strategischen Planungs- und Handlungsansatzes / by: (Language materials, printed)

Praxis-Check digitale Markenführung im Mittelstand = Leitfaden für die nachhaltige Transformation von analog zu digital / by: (Language materials, printed)

Sprache als Instrument der Change- und Innovationskommunikation by: (Language materials, printed)

Identitätsbasierte Markenführung = Grundlagen - Strategie - Umsetzung - Controlling / by: (Language materials, printed)

The Power of Communicating the Family Firm Status = The Positive Effect of Family Firms as a Brand on Consumer Buying Behavior and Consumer Happiness / by: (Language materials, printed)

Frontiers of Sound in Design = A Guide for the Development of Product Identity Through Sounds / by: (Language materials, printed)

Markenmanagement mit System = Wie Sie Ihre Marke strukturiert aufbauen und führen / by: (Language materials, printed)

Personal Brand Creation in the Digital Age = Theory, Research and Practice / by: (Language materials, printed)

Intramarkenimagekonfusion = Eine empirische Untersuchung am Beispiel der Automobilindustrie / by: (Language materials, printed)

Brand Gender = Increasing Brand Equity through Brand Personality / by: (Language materials, printed)

The Corporate Reputation of Multinational Corporations = An Analysis of Consumers’ Perceptions of Corporate Reputation and its Effects Across Nations / by: (Language materials, printed)

Advances in Advertising Research IX = Power to Consumers / by: (Language materials, printed)

Interpretations of Luxury = Exploring the Consumer Perspective / by: (Language materials, printed)

Storytelling in Organizations = A Narrative Approach to Change, Brand, Project and Knowledge Management / by: (Language materials, printed)

Fashion & Music by: (Language materials, printed)

Thriving in the Gig Economy = Freelancing Online for Tech Professionals and Entrepreneurs / by: (Language materials, printed)

Advances in Advertising Research X = Multiple Touchpoints in Brand Communication / by: (Language materials, printed)

Die Kultmarke = Das einzigartige Momentum in der Markenentwicklung / by: (Language materials, printed)

Einsamkeit und die psychologische Kraft der Marke by: (Language materials, printed)

Marken und Start-ups = Markenmanagement und Kommunikation bei Unternehmensgründungen / by: (Language materials, printed)

Brands and Cultural Analysis by: (Language materials, printed)

Innovativer Einsatz digitaler Medien im Marketing = Analysen, Strategien, Erfolgsfaktoren, Fallbeispiele / by: (Language materials, printed)

Markenpsychologie = Wie Marken wirken – Was Marken stark macht / by: (Language materials, printed)

Vermögenswert Marke = Mit Brand Management messbar zum Unternehmenserfolg beitragen / by: (Language materials, printed)

Native Advertising = Digitale Werbung mit neuen Formaten / by: (Language materials, printed)

From Single to Scale = How a Single Person, Small Business, or an Entrepreneur Can Grow Their Business to Profit / by: (Language materials, printed)

Experiment-Driven Product Development = How to Use a Data-Informed Approach to Learn, Iterate, and Succeed Faster / by: (Language materials, printed)

Create and Deliver a Killer Product Demo = Tips and Tricks to Wow Your Customers / by: (Language materials, printed)

Eventforschung = Aktueller Stand und Perspektiven / by: (Language materials, printed)

Nordic Consumer Culture = State, Market and Consumers / by: (Language materials, printed)

Interne Kommunikation und Unternehmensführung = Theorie und Praxis eines kommunikationszentrierten Managements / by: (Language materials, printed)

Storytelling mit Archetypen = Video-Geschichten für das Content Marketing selbst entwickeln / by: (Language materials, printed)

China Branding = Cases from Zhejiang / by: (Language materials, printed)

Competitive Branding Strategies = Managing Performance in Emerging Markets / by: (Language materials, printed)

Personal Branding = Was Menschen zu starken Marken macht / by: (Language materials, printed)

Stärkung von Retailer Brands im Automobilhandel zur Steigerung der Kundenloyalität by: (Language materials, printed)

Cultural Studies of LEGO = More Than Just Bricks / by: (Language materials, printed)

Internal City Branding = Ein empirisch validiertes Modell zur internen, identitätsbasierten Markenführung von Städten / by: (Language materials, printed)

Methodisches Content Marketing = Erfolgreich durch systematisches Vorgehen, integriertes Arbeiten und klare ROI-Orientierung / by: (Language materials, printed)

Markenorientierte digitale Transformation = Wie Sie Ihr Unternehmen erfolgreich in das digitale Zeitalter führen / by: (Language materials, printed)

Quick Guide Agile Content-Produktion = Die Customer Experience an allen Touchpoints optimal gestalten / by: (Language materials, printed)

Marken als politische Akteure by: (Language materials, printed)

Management of Shari’ah Compliant Businesses = Case Studies on Creation of Sustainable Value / by: (Language materials, printed)

Erfolgreiche Interne Kommunikation im Digital Workplace = Basics und Tools: Social Intranet, Mitarbeiter-App, Mitarbeitermagazin / by: (Language materials, printed)

Employer Branding mit Archetypen = Der archetypische Persönlichkeitstest zum Finden von markenkonformen Mitarbeitern / by: (Language materials, printed)

Perceived Brand Localness = An Empirical Study of the German Fashion Market / by: (Language materials, printed)

Brand Storytelling in the Digital Age = Theories, Practice and Application / by: (Language materials, printed)

Conspicuous Employment = Theory, Measurement, and Consequences of Prestigious Employer Preference / by: (Language materials, printed)

Nostalgie als Chance für die Markenpositionierung = Wie positive Erinnerungen Marken differenzieren können / by: (Language materials, printed)

The Brand Strategy Canvas = A One-Page Guide for Startups / by: (Language materials, printed)

User Experience Is Brand Experience = The Psychology Behind Successful Digital Products and Services / by: (Language materials, printed)

Claims und Slogans als Instrumente der strategischen Markenführung = Grundlagen, Visualisierungsmodelle und relevantes Markenrecht / by: (Language materials, printed)

Strategische Entwicklung von Sportvereinen = Wie Vereine nachhaltig zu starken Marken werden: Analyse, Planung, Umsetzung, Controlling / by: (Language materials, printed)

Die Kirche als Marke stark machen = Ein Basis-Leitfaden für kirchliche Gemeinden und Organisationen / by: (Language materials, printed)

Visuelle Markenkraft = Mit den richtigen Signalen die Markenattraktivität steigern / by: (Language materials, printed)

The Rational Homo Psychologicus = Creating Thoughtful Businesses / by: (Language materials, printed)

Führungsaufgabe Interne Kommunikation = Erfolgreich in Unternehmen kommunizieren – im Alltag und in Veränderungsprozessen / by: (Language materials, printed)

Luxury Tourism = Market Trends, Changing Paradigms, and Best Practices / by: (Language materials, printed)

Experience first – Marken erlebbar machen = Erfolgreich sein in der Experience Economy / by: (Language materials, printed)

Erfolgreiche Mitarbeiterkommunikation für CEOs = Basics und Tools: CEO-Blog, Dialogrunden, Events, Mitarbeiterbeteiligung / by: (Language materials, printed)

Cross-Cultural Brand Personality and Brand Desirability = An Empirical Approach to the Role of Culture on this Mediated Interplay / by: (Language materials, printed)

Kundenzentriertes Markenmanagement = Effektive Markenführung entlang der Customer Experience Journey / by: (Language materials, printed)

Rethinking Luxury Fashion = The Role of Cultural Intelligence in Creative Strategy / by: (Language materials, printed)

Marke und digitale Medien = Der Wandel des Markenkonzepts im 21. Jahrhundert / by: (Language materials, printed)

The Reign of the Customer = Customer-Centric Approaches to Improving Satisfaction / by: (Language materials, printed)

Smart Technologies = Scope and Applications / by: (Language materials, printed)

Forum Markenforschung 2018 = Tagungsband der internationalen Konferenz „DERMARKENTAG“ / by: (Language materials, printed)

Architektur als Instrument der Markenkommunikation = Die implizite Wirkung gebauter Botschaften / by: (Language materials, printed)

Understanding Luxury Fashion = From Emotions to Brand Building / by: (Language materials, printed)

International Student Mobility and Access to Higher Education by: (Language materials, printed)

Social Media im Tourismusmarketing = Wie Urlaubsanbieter in sozialen Medien Sichtbarkeit und Direktbuchungen steigern / by: (Language materials, printed)

Influencer Marketing for Brands = What YouTube and Instagram Can Teach You About the Future of Digital Advertising / by: (Language materials, printed)

Gemischtes Gehacktes = Unbekannte Theorie-Objekte der Trendforschung / by: (Language materials, printed)

Designing the Music Business = Design Culture, Music Video and Virtual Reality / by: (Language materials, printed)

Perspectives on Consumer Behaviour = Theoretical Aspects and Practical Applications / by: (Language materials, printed)

Events und Messen im digitalen Zeitalter = Aktueller Stand und Perspektiven / by: (Language materials, printed)

Consumer Nationalism and Barr’s Irn-Bru in Scotland by: (Language materials, printed)

Rock the Tech Stage = How the Best Speakers in Tech Present Ideas and Pitch Products / by: (Language materials, printed)

Digitales Bewegtbild im Media-Mix = Grundlagen, Herausforderungen und Planungsbeispiele / by: (Language materials, printed)

Ganzheitliche Markenpositionierung = Erfolgreiche Markensteuerung durch richtige Positionierung im Marketing-Mix / by: (Language materials, printed)

Advances in Creativity, Innovation, Entrepreneurship and Communication of Design = Proceedings of the AHFE 2021 Virtual Conferences on Creativity, Innovation and Entrepreneurship, and Human Factors in Communication of Design, July 25-29, 2021, USA / by: (Language materials, printed)

Was Marken leisten könnten = Eine Kritik des Markenmachens – Anregungen aus der Praxis / by: (Language materials, printed)

Marketing Management = Past, Present and Future / by: (Language materials, printed)

Identitätsbasierte Markenführung = Grundlagen - Strategie - Umsetzung - Controlling / by: (Language materials, printed)

Storytelling mit Daten = Erkenntnisse gewinnen, Strategie entwickeln und Unternehmenskommunikation auf ein neues Level heben / by: (Language materials, printed)

An Insider's Guide to Place Branding = Shaping the Identity and Reputation of Cities, Regions and Countries / by: (Language materials, printed)

Public Branding and Marketing = A Global Viewpoint / by: (Language materials, printed)

Brand Management = An Introduction through Storytelling / by: (Language materials, printed)

Advances in Theory and Practice in Store Brand Operations by: (Language materials, printed)

Design Thinking for Food Well-Being = The Art of Designing Innovative Food Experiences / by: (Language materials, printed)

New Consumer Behavior Theories from Japan by: (Language materials, printed)

Advances in National Brand and Private Label Marketing = Eighth International Conference, 2021 / by: (Language materials, printed)

Grüne Markenführung = Grundlagen, Erfolgsfaktoren und Instrumente für ein nachhaltiges Brand- und Innovationsmanagement / by: (Language materials, printed)

Quick Guide Sound Marketing = Wie Sie mit akustischen Reizen Ihre Marke stärken / by: (Language materials, printed)

Quick Guide Online-Reputation in IPO-Prozessen = Wie Sie Ihren guten Ruf rund um den Börsengang sichern / by: (Language materials, printed)

Quick Guide Employer Branding für Konzerne = Wie Sie Mitarbeiter von sich überzeugen und langfristig halten / by: (Language materials, printed)

In Good Conscience = Do the Right Thing While Building a Profitable Business / by: (Language materials, printed)

Social Media Marketing and Customer-Based Brand Equity for Higher Educational Institutions = Case of Vietnam and Sri Lanka / by: (Language materials, printed)

Storytelling With Data = Gaining Insights, Developing Strategy and taking Corporate Communications to a new level / by: (Language materials, printed)

Marketing for Small B2B Businesses = How Content Creates Marketing Muscle and Powers Traditional and Digital Marketing / by: (Language materials, printed)

Ordnung im Chaos – Kybernetik der Markenführung by: (Language materials, printed)

Markentools I: Brand Canvas = Marken holistisch verstehen und managen mit dem B*canvas 2.0 / by: (Language materials, printed)

Quick Guide Duftmarketing = Wie Sie mit Duftstoffen Ihre Marke stärken / by: (Language materials, printed)

Order in Chaos - Cybernetics of Brand Management by: (Language materials, printed)

Quick Guide Online-Reputation für KMU = Wie Sie Ihren guten Ruf im Netz aufbauen und erhalten / by: (Language materials, printed)

Quick Guide Multisensorisches Marketing = Wie Sie mit allen Sinnen Ihre Marke stärken / by: (Language materials, printed)

Digital Marketing Strategies for Value Co-creation = Models and Approaches for Online Brand Communities / by: (Language materials, printed)

Powerful Presentations = Selling Your Story on Stage or In The Boardroom / by: (Language materials, printed)

Green Branding = Basics, Success Factors And Instruments For Sustainable Brand And Innovation Management / by: (Language materials, printed)

Digitale Markenführung = Digital Branding in Zeiten divergierender Märkte / by: (Language materials, printed)

Commodity branding = a qualitative research approach to understanding modern energy brands / by: (Language materials, printed)

Communication design and branding = a multidisciplinary approach / by: (Language materials, printed)

Transmedia brand storytelling = immersive experiences from theory to practice / by: (Language materials, printed)

Yes logo = uncovering the recipes of branding success in the world's largest consumer market / by: (Language materials, printed)

International marketing research = a transformative approach / by: (Language materials, printed)

The Spanish model for smart tourism destination management = a methodological approach / by: (Language materials, printed)

Celebrity, social media influencers and brand performance = exploring new dynamics and future trends in marketing / by: (Language materials, printed)

From marking products to marketing brands = a legal perspective on the history of brand marketing / by: (Language materials, printed)

Advances in national brand and private label marketing = 11th International Conference, Oxford, UK, 2024 / by: (Language materials, printed)

Internal marketing = issues and perspectives for internal customer-centric management : internal marketing / by: (Language materials, printed)

Find your market-oriented competitive advantage = a toolkit for strategy and branding / by: (Language materials, printed)

Cosmetics marketing strategy in the era of the digital ecosystem = revolutionizing beauty in the new market frontier / by: (Language materials, printed)