Market Research/Competitive Intelligence.

Marketing and American consumer culture = a cultural studies analysis / by: (Language materials, printed)

Luxury Selling = lessons from the world of luxury in selling high quality goods and services to high value clients / by: (Language materials, printed)

Supplier selection = an MCDA-based approach / by: (Language materials, printed)

Neuroeconomic and behavioral aspects of decision making = proceedings of the 2016 Computational Methods in Experimental Economics (CMEE) Conference / by: (Language materials, printed)

Competitive advantage of customer centricity by: (Language materials, printed)

Introductory statistics for business and economics = theory, exercises and solutions / by: (Language materials, printed)

Advanced methods for modeling markets by: (Language materials, printed)

Advances in luxury brand management by: (Language materials, printed)

Chinese consumers and the fashion market by: (Language materials, printed)

The data-driven project manager = a statistical battle against project obstacles / by: (Language materials, printed)

Artificial intelligence for fashion industry in the big data era by: (Language materials, printed)

Market segmentation analysis = understanding it, doing it, and making it useful / by: (Language materials, printed)

Social marketing in action = cases from around the world / by: (Language materials, printed)

Toward a better understanding of rule-breaking market behavior = insights from performance breakthroughs in sports / by: (Language materials, printed)

Business statistics for competitive advantage with Excel 2019 and JMP = basics, model building, simulation and cases / by: (Language materials, printed)

Competitiveness creation and maintenance in the postal services industry = a Lithuanian case study / by: (Language materials, printed)

Business model pioneers = how innovators successfully implement new business models / by: (Language materials, printed)

Ethics and neuromarketing = implications for market research and business practice / by: (Language materials, printed)

Formative research in social marketing = innovative methods to gain consumer insights / by: (Language materials, printed)

Segmentation in social marketing = process, methods and application / by: (Language materials, printed)

Green fashion retail by: (Language materials, printed)

Advances in Chinese brand management by: (Language materials, printed)

Brand fans = lessons from the world's greatest sporting brands / by: (Language materials, printed)

Real Estate Investing = Market Analysis, Valuation Techniques, and Risk Management / by: (Language materials, printed)

Akzeptanz ökologischer Produktinnovationen im Automobilbereich = Wirkungen der Markenliebe / by: (Language materials, printed)

Digital Relevance = Developing Marketing Content and Strategies that Drive Results / by: (Language materials, printed)

Why People (Don’t) Buy = The Go and Stop Signals / by: (Language materials, printed)

The Handbook of Global Outsourcing and Offshoring 3rd edition by: (Language materials, printed)

Driving Demand = Transforming B2B Marketing to Meet the Needs of the Modern Buyer / by: (Language materials, printed)

Market Driven und Market Driving aus Mitarbeiter- und Konsumentensicht by: (Language materials, printed)

Business Intelligence for New-Generation Managers = Current Avenues of Development / by: (Language materials, printed)

Nachhaltigkeitsmarketing = Eine fallstudienbasierte Einführung / by: (Language materials, printed)

Marketing sucht Zielgruppe … oder: Was macht der Gorilla am POS? = Über Denkfehler in Strategie, Kommunikation & Co. und 58 Tipps, wie Sie sie vermeiden / by: (Language materials, printed)

Brand Building and Marketing in Key Emerging Markets = A Practitioner’s Guide to Successful Brand Growth in China, India, Russia and Brazil / by: (Language materials, printed)

Multi-Level Decision Making = Models, Methods and Applications / by: (Language materials, printed)

India Reloaded = Inside India’s Resurgent Consumer Market / by: (Language materials, printed)

Measuring Customer Experience = How to Develop and Execute the Most Profitable Customer Experience Strategies / by: (Language materials, printed)

The Butterfly Effect in Competitive Markets = Driving Small Changes for Large Differences / by: (Language materials, printed)

Uncertainty in Entrepreneurial Decision Making = The Competitive Advantages of Strategic Creativity / by: (Language materials, printed)

Coping with Retail Giants = Gaining an Edge Over Discounters / by: (Language materials, printed)

Africans Investing in Africa = Understanding Business and Trade, Sector by Sector / by: (Language materials, printed)

Akzeptanz von Telematik in der Motorfahrzeugversicherung = Eine Bedürfnisanalyse bei motorfahrzeughaltenden Privatpersonen in der Schweiz / by: (Language materials, printed)

Growing Brands Through Sponsorship = An Empirical Investigation of Brand Image Transfer in a Sponsorship Alliance / by: (Language materials, printed)

Konsumentenverhalten im Zeitalter der Digitalisierung = Trends: E-Commerce, M-Commerce und Connected Retail / by: (Language materials, printed)

Markt- und Absatzprognosen = Modelle - Methoden - Anwendung / by: (Language materials, printed)

Determinants of Private Label Attitude = Predicting Consumers’ Brand Preferences Using Psychographics / by: (Language materials, printed)

Events und Emotionen = Stand und Perspektiven der Eventforschung / by: (Language materials, printed)

Survivable Restructuring of Vegetable Distribution and Wholesale Markets in Western China by: (Language materials, printed)

Optimization of Integrated Supply Chain Planning under Multiple Uncertainty by: (Language materials, printed)

Gesundheitsbewusstes Konsumentenverhalten = Empirische Analyse der Einflussfaktoren auf der Grundlage einer Systematisierung des Bewusstseins / by: (Language materials, printed)

Überschussliquidität des Käufers als strategischer Faktor bei Unternehmensakquisitionen by: (Language materials, printed)

Customer Co-Design = A Study in the Mass Customization Industry / by: (Language materials, printed)

Advances in Advertising Research (Vol. V) = Extending the Boundaries of Advertising / by: (Language materials, printed)

Use of Market Data in the Recruitment of High Potentials = Segmentation and Targeting in Human Resources in the Pharmaceutical Industry / by: (Language materials, printed)

Markensoziologie kompakt – Basics für die Praxis = Eine Kurzanleitung für die erfolgreiche Markenführung / by: (Language materials, printed)

Corporate Foresight mittels Geschäftsprozesspatenten = Entwicklungsstränge der Automobilindustrie / by: (Language materials, printed)

Treiber und Auswirkungen von Preiskomplexität = Empirische Analyse unterschiedlicher Dienstleistungsbranchen / by: (Language materials, printed)

Staying the Consumption Course = Exploring the Individual Lock-in Process in Service Relationships / by: (Language materials, printed)

Forschungskooperationen zwischen Wissenschaft und Praxis = Erkenntnisse und Tipps für das Management / by: (Language materials, printed)

Akzeptanz von Elektroautos in Deutschland und China = Eine Untersuchung von Nutzungsintentionen im Anfangsstadium der Innovationsdiffusion / by: (Language materials, printed)

Zukunft der Marktforschung = Entwicklungschancen in Zeiten von Social Media und Big Data / by: (Language materials, printed)

Practical Manual of Quality Function Deployment by: (Language materials, printed)

Konsumentenverhalten im Zeitalter der Mass Customization = Trends: Individualisierung und Nachhaltigkeit / by: (Language materials, printed)

Akzeptanz und Nutzung mobiler Applikationen by: (Language materials, printed)

Business Relationship Management and Marketing = Mastering Business Markets / by: (Language materials, printed)

Strategisches Design der Zukunft = Erfolgsfaktoren der Kommunikation von Konsumgüterherstellern mit Digital Natives / by: (Language materials, printed)

Zeitungswebsites = Der Einfluss von Usability und Design auf den Werbeerfolg / by: (Language materials, printed)

Marktforschung der Zukunft - Mensch oder Maschine = Bewährte Kompetenzen in neuem Kontext / by: (Language materials, printed)

Grüner Materialismus = Eine Überprüfung der Vereinbarkeit von Materialismus und grünem Konsum / by: (Language materials, printed)

Optimal Search for Moving Targets by: (Language materials, printed)

Die Güte verschiedener Befragungsmethoden zur Umweltbewertung = Ein Vergleich der Validität von Contingent Valuation, Conjoint- und Discrete Choice-Analyse / by: (Language materials, printed)

Marktforschung = Eine praxisorientierte Einführung / by: (Language materials, printed)

Market Entry into the USA = Why European Companies Fail and How to Succeed / by: (Language materials, printed)

The Intuitive Customer = 7 Imperatives For Moving Your Customer Experience to the Next Level / by: (Language materials, printed)

Business Strategies and Competitiveness in Times of Crisis = A Survey on Italian SMEs / by: (Language materials, printed)

Return of the Hustle = The Art of Marketing With Music / by: (Language materials, printed)

Advertising in the Aging Society = Understanding Representations, Practitioners, and Consumers in Japan / by: (Language materials, printed)

Marketing: Grundlagen by: (Language materials, printed)

Involvement mit Produkteigenschaften = Marke und EU-Energielabel als involvementauslösende Eigenschaften von Fernsehgeräten / by: (Language materials, printed)

Arbeitswelt im Zeitalter der Individualisierung = Trends: Multigrafie und Multi-Option in der Generation Y / by: (Language materials, printed)

Marketing and American Consumer Culture = A Cultural Studies Analysis / by: (Language materials, printed)

Multi-Level-Marketing = Empirische Studien zu Konsumentenverhalten und Abwanderung von Vertriebspartnern / by: (Language materials, printed)

The Principles of Alternative Investments Management = A Study of the Global Market / by: (Language materials, printed)

Wirkungen zeitlicher Verlängerungen von Verkaufsförderungen by: (Language materials, printed)

Unit Pricing = Empirical Investigations of its Influences at the Product and Retailer Levels / by: (Language materials, printed)

Case-based Evidence – Grundlagen und Anwendung = Prognose und Verbesserung der Akzeptanz von Produkten und Projekten / by: (Language materials, printed)

Attraktivität von Cross-Selling-Angeboten aus Kundensicht = Konstruktentwicklung und Überprüfung im Wirkungsmodell / by: (Language materials, printed)

Die Zukunftsfähigkeit bestehender Shopping Center = Ein Bewertungssystem zur Beurteilung / by: (Language materials, printed)

Counterfeiting and Piracy = A Comprehensive Literature Review / by: (Language materials, printed)

Glorifying the Simple Life = Analyses of Socio-Psychological Constructs in the Context of Reality TV / by: (Language materials, printed)

Business Statistics for Competitive Advantage with Excel 2016 = Basics, Model Building, Simulation and Cases / by: (Language materials, printed)

Development of Hedonic Office Rent Indices = Examples for German Metropolitan Areas / by: (Language materials, printed)

Marktorientierung in Business-to-Business-Märkten = Eine empirische Untersuchung von mehrstufigen Marketingstrategien / by: (Language materials, printed)

Carsharing und die Gesellschaft von Morgen = Ein umweltbewusster Umgang mit Automobilität? / by: (Language materials, printed)

Konsumentenverhalten = Konsumenten verstehen – Marketingmaßnahmen gestalten / by: (Language materials, printed)

Der Einfluss unbekannter Werbegesichter auf die Wahrnehmung der Markenpersönlichkeit by: (Language materials, printed)

Analytical Modeling Research in Fashion Business by: (Language materials, printed)

Perspektiven des Mobile Banking in Deutschland = Implikationen auf Basis einer Untersuchung von Angebot, Nutzern und Umfeld / by: (Language materials, printed)

Advances in Kaiyu Studies = From Shop-Around Movements Through Behavioral Marketing to Town Equity Research / by: (Language materials, printed)

Market Segmentation Analysis = Understanding It, Doing It, and Making It Useful / by: (Language materials, printed)

CRM in der Public Cloud = Praxisorientierte Grundlagen und Entscheidungsunterstützung / by: (Language materials, printed)

Markenführung mit Archetypen = Von Helden und Zerstörern: ein neues archetypisches Modell für das Markenmanagement / by: (Language materials, printed)

Events und Marke = Stand und Perspektiven der Eventforschung / by: (Language materials, printed)

Künstliche Intelligenz – die Zukunft des Marketing = Ein praktischer Leitfaden für Marketing-Manager / by: (Language materials, printed)

Marketing Transformation: Marketing Practice in an Ever Changing World = Proceedings of the 2017 Academy of Marketing Science (AMS) World Marketing Congress (WMC) / by: (Language materials, printed)

Artificial Intelligence for Fashion Industry in the Big Data Era by: (Language materials, printed)

Customer Engagement Marketing by: (Language materials, printed)

Die Teilnahmebereitschaft an mobilen Web-Befragungen = Eine empirische Untersuchung / by: (Language materials, printed)

Neuro-Advertising = Gehirngerechte Werbung für mehr Erfolg in Ihrem Markt / by: (Language materials, printed)

Chinese Consumers and the Fashion Market by: (Language materials, printed)

Open Foresight-Prozesse = Eine Action Research Studie zur Identifikation von Schlüsselaktivitäten und -faktoren / by: (Language materials, printed)

Qualität und Data Science in der Marktforschung = Prozesse, Daten und Modelle der Zukunft / by: (Language materials, printed)

The Data-Driven Project Manager = A Statistical Battle Against Project Obstacles / by: (Language materials, printed)

Marktforschung = Datenerhebung und Datenanalyse / by: (Language materials, printed)

User Experience im E-Commerce = Messung von Emotionen bei der Nutzung interaktiver Anwendungen / by: (Language materials, printed)

Collaborative Research Design = Working with Business for Meaningful Findings / by: (Language materials, printed)

Die Akzeptanz von Insekten in der Ernährung = Eine Studie zur Vermarktung von Insekten als Lebensmittel aus Konsumentensicht / by: (Language materials, printed)

Contemporary Case Studies on Fashion Production, Marketing and Operations by: (Language materials, printed)

Replikation und Erweiterung des Modells zur Bestimmung der Disruptionsreife von Wertnetzwerken = Eine fallstudienbasierte Untersuchung in konvergierenden Märkten / by: (Language materials, printed)

Natural Wines aus Kundensicht = Bestimmung relevanter Produkteigenschaften für die Vermarktung / by: (Language materials, printed)

Die Ermittlung von Kundenanforderungen und ihre Transformation in technologische Produktinnovationen in der frühen Phase der automobilen Produktentstehung by: (Language materials, printed)

A Brain for Business – A Brain for Life = How insights from behavioural and brain science can change business and business practice for the better / by: (Language materials, printed)

Market Research = The Process, Data, and Methods Using Stata / by: (Language materials, printed)

Qualitative Methodologies in Organization Studies = Volume II: Methods and Possibilities / by: (Language materials, printed)

Quick Guide Online-Marketing für Einzelkämpfer und Kleinunternehmer = Wie Sie Ihre Kunden online finden, begleiten und begeistern / by: (Language materials, printed)

The Corporate Reputation of Multinational Corporations = An Analysis of Consumers’ Perceptions of Corporate Reputation and its Effects Across Nations / by: (Language materials, printed)

Steuerung von Akteuren und Entscheidungen in Baunetzwerken = Eine netzwerkanalytische Untersuchung zur Sanierungsentscheidung im Haushalt / by: (Language materials, printed)

Strategy in Airline Loyalty = Frequent Flyer Programs / by: (Language materials, printed)

Adaptability Through Dynamic Capabilities = How Management Can Recognize Opportunities and Threats / by: (Language materials, printed)

Der Glücksspielmarkt aus Nachfragersicht = Erkundung von Konvergenzen bei Online-Gamingprodukten / by: (Language materials, printed)

Akzeptanz von digitalen Zahlungsdienstleistungen = Eine empirische Untersuchung am Beispiel von Mobile Payment mittels Smartphone im stationären Handel / by: (Language materials, printed)

Mobile Research = Grundlagen und Zukunftsaussichten für die Mobile Marktforschung / by: (Language materials, printed)

Wirtschaftlichkeit schwimmender Offshore Windenergieanlagen = Wirtschaftlich-technische Untersuchungen und Kostensenkungspotenziale / by: (Language materials, printed)

Digital Marketplaces Unleashed by: (Language materials, printed)

Konsumentenverhalten = Konsumenten verstehen – Marketingmaßnahmen gestalten / by: (Language materials, printed)

Preismetriken im Handel by: (Language materials, printed)

Konsumentenbilder als produktive Fiktionen = Eine theoretische und ethnographische Untersuchung / by: (Language materials, printed)

Marketing Wisdom by: (Language materials, printed)

Medienwirkungen kompakt = Einführung in ein dynamisches Forschungsfeld / by: (Language materials, printed)

Chinese Consumers = Exploring the World's Largest Demographic / by: (Language materials, printed)

Digitale Kultur des Teilens = Mit Sharing nachhaltiger Wirtschaften / by: (Language materials, printed)

What About the Future? = New Perspectives on Planning, Forecasting and Complexity / by: (Language materials, printed)

Konsumrituale als strategisches Marketinginstrument by: (Language materials, printed)

Consumer Behavior over the Life Course = Research Frontiers and New Directions / by: (Language materials, printed)

AI in Marketing, Sales and Service = How Marketers without a Data Science Degree can use AI, Big Data and Bots / by: (Language materials, printed)

Social Marketing in Action = Cases from Around the World / by: (Language materials, printed)

Moralising Global Markets = The Creativity of International Business Discourse / by: (Language materials, printed)

Einführung in die Qualitative Marktforschung = Design – Datengewinnung – Datenauswertung / by: (Language materials, printed)

Marktforschung mit Panels = Arten - Erhebung - Analyse - Anwendung / by: (Language materials, printed)

Designing Performance Measurement Systems = Theory and Practice of Key Performance Indicators / by: (Language materials, printed)

Entertainment Science = Data Analytics and Practical Theory for Movies, Games, Books, and Music / by: (Language materials, printed)

Der Einfluss der Werbespotgestaltung auf das Social Media Engagement von Konsumenten = Eine Multilevel-Analyse und Lebenszyklus-Betrachtung am Beispiel von YouTube / by: (Language materials, printed)

Automatisierte Präferenzmessung = Extraktion und Evaluation von Produktattributen auf Basis von Online-Rezensionen / by: (Language materials, printed)

Customer Accounting = Creating Value with Customer Analytics / by: (Language materials, printed)

Business Statistics for Competitive Advantage with Excel 2019 and JMP = Basics, Model Building, Simulation and Cases / by: (Language materials, printed)

Nonmarket Strategy in Business Organizations = A Global Assessment / by: (Language materials, printed)

Marketing mit Sprachassistenten = So setzen Sie Alexa, Google Assistant & Co strategisch erfolgreich ein / by: (Language materials, printed)

Affiliate-Marketing = Steuerung des Klickpfads im Rahmen einer Mehrkanalstrategie / by: (Language materials, printed)

Storytelling mit Archetypen = Video-Geschichten für das Content Marketing selbst entwickeln / by: (Language materials, printed)

Services in Family Forestry by: (Language materials, printed)

Sustainable Entrepreneurship = The Role of Collaboration in the Global Economy / by: (Language materials, printed)

Zukunft der Marktforschung = Entwicklungschancen in Zeiten von Social Media und Big Data / by: (Language materials, printed)

Toward a Better Understanding of Rule-Breaking Market Behavior = Insights from Performance Breakthroughs in Sports / by: (Language materials, printed)

Showrooming im stationären Einzelhandel = Entwicklung eines Erklärungsmodells des opportunistischen Konsumentenverhaltens / by: (Language materials, printed)

Die Akzeptanz von Augmented-Reality-Anwendungen im Handel by: (Language materials, printed)

Digital Signage am Point of Sale = Der Einfluss von Emotionen auf das Konsumentenverhalten / by: (Language materials, printed)

Handbook of Market Research by: (Language materials, printed)

Using Installed Base Selling to Maximize Revenue = A Step-by-Step Approach to Achieving Long-Term Profitable Growth / by: (Language materials, printed)

Advances in Cross-Section Data Methods in Applied Economic Research = 2019 International Conference on Applied Economics (ICOAE 2019) / by: (Language materials, printed)

Loyalitätsprogramme im digitalen Wandel = Eine empirische Analyse zu Mobile Loyalty Apps aus Konsumentensicht / by: (Language materials, printed)

Marktforschung für die Smart Data World = Chancen, Herausforderungen und Grenzen / by: (Language materials, printed)

Temporal Modelling of Customer Behaviour by: (Language materials, printed)

Design Thinking for Strategy = Innovating Towards Competitive Advantage / by: (Language materials, printed)

Praxeologie als Grundlage der Betrachtung von Wertentstehung durch Konsum by: (Language materials, printed)

Brand Choice and Loyalty = Evidence from Swiss Car Registration Microdata / by: (Language materials, printed)

Influencer Marketing for Brands = What YouTube and Instagram Can Teach You About the Future of Digital Advertising / by: (Language materials, printed)

International Marketing Strategy = The Country of Origin Effect on Decision-Making in Practice / by: (Language materials, printed)

Total Revenue Management (TRM) = Case Studies, Best Practices and Industry Insights / by: (Language materials, printed)

Perspectives on Consumer Behaviour = Theoretical Aspects and Practical Applications / by: (Language materials, printed)

Goliath Strikes Back = How Traditional Retailers Are Winning Back Customers from Ecommerce Startups / by: (Language materials, printed)

COVID-19, Technology and Marketing = Moving Forward and the New Normal / by: (Language materials, printed)

Product Innovation Management = Intelligence, Discovery, Development / by: (Language materials, printed)

Organizational Video-Ethnography Revisited = Making Visible Material, Embodied and Sensory Practices / by: (Language materials, printed)

Sharing Economics = Theory Essence and Development Law / by: (Language materials, printed)

Social Big Data Analytics = Practices, Techniques, and Applications / by: (Language materials, printed)

Shadow Economy in Poland = Recent Evidence Based on Survey Data / by: (Language materials, printed)

Predictive Intelligence for Data-Driven Managers = Process Model, Assessment-Tool, IT-Blueprint, Competence Model and Case Studies / by: (Language materials, printed)

Understanding and Managing the Impact of Airbnb = The Case of Western Australia from 2015 to the COVID-19 Pandemic in 2020 / by: (Language materials, printed)

Eigensinnige und unorthodoxe Vordenker für eine Kritische Konsumtheorie = Beiträge aus Wirtschafts- und Sozialwissenschaften / by: (Language materials, printed)

The Evolutionary Dynamics of Discursive Knowledge = Communication-Theoretical Perspectives on an Empirical Philosophy of Science / by: (Language materials, printed)

Marketing and Smart Technologies = Proceedings of ICMarkTech 2020 / by: (Language materials, printed)

Quick Guide Marktforschung im Mittelstand = Wie Sie Ihre Kunden und Märkte besser verstehen / by: (Language materials, printed)

Marktforschung = Datenerhebung und Datenanalyse / by: (Language materials, printed)

Marketing in University-Industry Technological Collaboration = Communication and Research Commercialization / by: (Language materials, printed)

From Big Data to Intelligent Data = An Applied Perspective / by: (Language materials, printed)

Lead Community Fundraising = Successfully Connecting People Digitally / by: (Language materials, printed)