Customer Relationship Management.
Overview
| Works: | 142 works in 29 publications in 29 languages | |
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Titles
以電話號碼為基礎之雲端顧客關係管理系統之開發 = = Development of a Cloud Customer Relationship Management System Based on Telephone Number /
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Extending the business network approach = new territories, new technologies, new terms /
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Rediscovering the essentiality of marketing = proceedings of the 2015 Academy of Marketing Science (AMS) World Marketing Congress /
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Brand hate = navigating consumer negativity in the digital world /
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Luxury Selling = lessons from the world of luxury in selling high quality goods and services to high value clients /
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Marketing at the confluence between entertainment and analytics = proceedings of the 2016 Academy of Marketing Science (AMS) World Marketing Congress /
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Proceedings of the 7th International Conference on Kansei Engineering and Emotion Research 2018 = KEER 2018, 19-22 March 2018, Kuching, Sarawak, Malaysia /
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The experience logic as a new perspective for marketing management = from theory to practical applications in different sectors /
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Boundary blurred = a seamless customer experience in virtual and real spaces : proceedings of the 2018 Academy of Marketing Science (AMS) Annual Conference /
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The new luxury experience = creating the ultimate customer experience /
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The satisfaction of change = how knowledge and innovation overcome loyalty in decision-making processes /
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Creating marketing magic and innovative future marketing trends = proceedings of the 2016 Academy of Marketing Science (AMS) Annual Conference /
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The customer is NOT always right? marketing orientationsin a dynamic business world = proceedings of the 2011 World Marketing Congress /
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Measuring Customer Experience = How to Develop and Execute the Most Profitable Customer Experience Strategies /
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The Vulnerability of Corporate Reputation = Leadership for Sustainable Long-Term Value /
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Complaint Management and Channel Choice = An Analysis of Customer Perceptions /
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Erfolgreicher Einstieg ins professionelle E-Mail-Marketing = Wirkungsvolle E-Mail-Kampagnen selbst erstellen /
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Rediscovering the Essentiality of Marketing = Proceedings of the 2015 Academy of Marketing Science (AMS) World Marketing Congress /
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Extending the Business Network Approach = New Territories, New Technologies, New Terms /
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Building Digital Ecosystem Architectures = A Guide to Enterprise Architecting Digital Technologies in the Digital Enterprise /
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Involvement mit Produkteigenschaften = Marke und EU-Energielabel als involvementauslösende Eigenschaften von Fernsehgeräten /
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Marketinginnovationen = Empirische Studien zu Erfolgswirkung und Treibern /
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Social Customer Relationship Management = Grundlagen, Anwendungen und Technologien /
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Brand Hate = Navigating Consumer Negativity in the Digital World /
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Konzepte und Strategien für Omnichannel-Exzellenz = Innovatives Retail-Marketing mit mehrdimensionalen Vertriebs- und Kommunikationskanälen /
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CRM in der Public Cloud = Praxisorientierte Grundlagen und Entscheidungsunterstützung /
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Kommunikation für junge Unternehmen = Das Praxishandbuch für Existenzgründer und Start-ups /
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Boundary Blurred: A Seamless Customer Experience in Virtual and Real Spaces = Proceedings of the 2018 Academy of Marketing Science (AMS) Annual Conference /
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The Experience Logic as a New Perspective for Marketing Management = From Theory to Practical Applications in Different Sectors /
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Proceedings of the 7th International Conference on Kansei Engineering and Emotion Research 2018 = KEER 2018, 19-22 March 2018, Kuching, Sarawak, Malaysia /
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Software in Workshops perfekt präsentieren = So begeistern und gewinnen Sie Kunden für sich /
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Letzter Aufruf Kundenorientierung = Vom Sinn zum Gewinn - warum in einer digitalisierten Welt nur echte Kundenorientierung zu Gewinn führen wird /
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Bedürfnis- und lösungsorientierte Gespräche führen - privat und beruflich = 10 Tipps zur erfolgreichen Kommunikation /
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Quick Guide Online-Marketing für Einzelkämpfer und Kleinunternehmer = Wie Sie Ihre Kunden online finden, begleiten und begeistern /
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Disruption und Transformation Management = Digital Leadership – Digitales Mindset – Digitale Strategie /
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Vertrieb und Marketing in der digitalen Welt = So schaffen Unternehmen die Business Transformation in der Praxis /
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Customer Experience im Zeitalter des Kunden = Best Practices, Lessons Learned und Forschungsergebnisse /
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Back to the Future: Using Marketing Basics to Provide Customer Value = Proceedings of the 2017 Academy of Marketing Science (AMS) Annual Conference /
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Bürgerkommunikation auf Augenhöhe = Wie Behörden und öffentliche Verwaltung verständlich kommunizieren können /
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Trust, Institutions and Managing Entrepreneurial Relationships in Africa = An SME Perspective /
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Finding New Ways to Engage and Satisfy Global Customers = Proceedings of the 2018 Academy of Marketing Science (AMS) World Marketing Congress (WMC) /
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Business and Management Practices in South Asia = A Collection of Case Studies /
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Customer Engagement in Theory and Practice = A Marketing Management Perspective /
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Dialogmarketing und Kundenbindung mit Connected Cars = Wie Automobilherstellern mit Daten und Vernetzung die optimale Customer Experience gelingt /
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Digitalisierung im Filialsystem = Prozesse und Module für Umsetzung und Führung /
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Digital Customer Experience = Mit digitalen Diensten Kunden gewinnen und halten /
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Die Treiber der Customer Experience = So stärken Sie die Kundenbeziehung durch die Gestaltung des Einkaufserlebnisses /
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MarktLab 2.0 = Technologische Inventionen erfolgreich vermarkten /
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The New Luxury Experience = Creating the Ultimate Customer Experience /
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Lösungsorientiert verhandeln im Technischen Vertrieb = Grundlagen, Strategien und Tipps für faire Geschäfte /
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Effective Complaint Management = The Business Case for Customer Satisfaction /
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Customer Experience Management in der Praxis = Grundlagen – Zusammenhänge – Umsetzung /
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Vertriebserfolg durch kundenzentrierte Kommunikation = Darstellung und empirische Analyse im Filialvertrieb am Beispiel verschiedener Sparkassen /
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Brand Hate = Navigating Consumer Negativity in the Digital World /
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Intercultural Service Encounters = Cross-cultural Interactions and Service Quality /
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Proceedings of the 8th International Conference on Kansei Engineering and Emotion Research = KEER 2020, 7-9 September 2020, Tokyo, Japan /
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Social Customer Relationship Management = Fundamentals, Applications, Technologies /
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Der agile Vertrieb = Transformation in Sales und Service erfolgreich gestalten /
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Service Engineering for Gastronomic Sciences = An Interdisciplinary Approach for Food Study /
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Qualitätsmanagement für Dienstleistungen = Handbuch für ein erfolgreiches Qualitätsmanagement. Grundlagen – Konzepte – Methoden /
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Humorvolle Kommunikation bei Serviceversagen = Eine empirische Analyse der Wirkung von Humor auf Konsumenten infolge aufgetretener Service-Fehler /
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Website Quality and Shopping Behavior = Quantitative and Qualitative Evidence /
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Zukunftskompetenz Vertrieb = So entwickeln Sie Ihr Unternehmen zu einer Top Sales Company /
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Using Installed Base Selling to Maximize Revenue = A Step-by-Step Approach to Achieving Long-Term Profitable Growth /
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Loyalitätsprogramme im digitalen Wandel = Eine empirische Analyse zu Mobile Loyalty Apps aus Konsumentensicht /
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Beraterverkauf im globalen B2B-Equipmentgeschäft = Anleitung für professionelle Verhandlungen im In- und Ausland /
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Eurasian Business Perspectives = Proceedings of the 25th Eurasia Business and Economics Society Conference /
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CRM goes digital = Digitale Kundenschnittstellen in Marketing, Vertrieb und Service exzellent gestalten und nutzen /
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Sino-German Intercultural Management = Self-Organization, Communication and Conflict Resolution in a Digital Age /
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Engagement of Intercultural Project Customers = A Relational Model /
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Automatisierung und Personalisierung von Dienstleistungen = Methoden – Potenziale – Einsatzfelder /
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Digitalization for Value Creation = Corporate Culture for a Digital World /
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Second-Hand Luxus in Deutschland = Eine multidimensionale Erfassung des Kaufverhaltens /
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Enlightened Marketing in Challenging Times = Proceedings of the 2019 AMS World Marketing Congress (WMC) /
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Marketing Opportunities and Challenges in a Changing Global Marketplace = Proceedings of the 2019 Academy of Marketing Science (AMS) Annual Conference /
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Strategische Positionierung und Kundenzufriedenheit = Anforderungen – Umsetzung – Praxisbeispiele /
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Artificial Intelligence for Customer Relationship Management = Keeping Customers Informed /
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After Sales Service = Zukunftsfähig und prozessorientiert gestalten /
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Automatisierung und Personalisierung von Dienstleistungen = Konzepte – Kundeninteraktionen – Geschäftsmodelle /
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Kundenorientierung = Grundlagen, Modelle und Best Practices für eine erfolgreiche Transformation /
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Gamification and Consumer Engagement = Creating Value in Context of ICT Development /
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COVID-19, Technology and Marketing = Moving Forward and the New Normal /
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Firm Competitive Advantage Through Relationship Management = A Theory for Successful Sustainable Growth /
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Digitalisierung und Einzelhandel = Taktiken und Technologien, Praxisbeispiele und Herausforderungen /
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Artificial Intelligence for Customer Relationship Management = Solving Customer Problems /
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Online Impulse Buying and Cognitive Dissonance = Examining the Effect of Mood on Consumer Behaviour /
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Digital Customer Experience Engineering = Strategies for Creating Effective Digital Experiences /
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Advances in National Brand and Private Label Marketing = Eighth International Conference, 2021 /
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Media Center in der Unternehmenskommunikation = Wie Sie eine professionelle digitale Content-Plattform aufbauen, etablieren und nachhaltig betreiben /
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Künstliche Intelligenz im Dienstleistungsmanagement = Band 1: Geschäftsmodelle – Serviceinnovationen – Implementierung /
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Sub-Supplier Management = A Buyer-Centric, Low-Tier Supply Chain Perspective /
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Creating a Culture of Diversity and Inclusiveness in India Inc. = Practitioners Speak /
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Wirkungsanalyse verschiedener Content-Formate und Kommunikationskanäle in der CSR-Kommunikation = Storytelling vs. Fakten /
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The Post-Pandemic Business Playbook = Customer-Centric Solutions to Help Your Firm Grow /
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Quick Guide Sales Enablement = Wie Sie durch die Integration aller kundenbezogenen Aktivitäten die beste Sales Performance erzielen /
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Kollaborative Wertschöpfung mit strategischen Kunden = Instrumente und Best-Cases für nachhaltige Partnerschaften und überdurchschnittliches Wachstum /
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Social Media Marketing and Customer-Based Brand Equity for Higher Educational Institutions = Case of Vietnam and Sri Lanka /
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Das kundenorientierte CRM-Mindset = Wie profitable Kundenbeziehungen entstehen – so bringen Sie Prozesse, Menschen und Technologie auf Erfolgskurs /
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Account-Management-Strategien im B2B-Vertrieb = Kundenwert generieren und nachhaltige Geschäftsbeziehungen aufbauen – Methodik, Prozesse, Tools /
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Quick Guide Digital Marketing Roadmap = Analyse, Konzeptentwicklung und Erfolgsmessung Ihres Digitalen Marketings /
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Digitalisation in Mobility Service Industry = A Survey-based Expert Analysis /
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Markenorientiertes Human-Resource-Management als Instrument der Internen Markenführung = Experimentelle Untersuchung zur Effektivität und Effizienz von Maßnahmen /
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Measuring the Impact of Online Media on Consumers, Businesses and Society
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Brand, Label, and Product Intelligence = Second International Conference, COBLI 2021 /
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Business Information Systems Workshops = BIS 2021 International Workshops, Virtual Event, June 14–17, 2021, Revised Selected Papers /
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Digitalisierung im stationären Reisevertrieb = Der Einfluss von In-Store-Technologien auf das Kaufverhalten /
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Creating a Customer Experience-Centric Startup = A Step-by-Step Framework /
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Critical factors for adoption of customer relationship management = a study of Palestine SMEs /
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Artificial intelligence along the customer journey = a customer experience perspective /
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Emotional intelligence matters = a machine-generated literature overview /
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Advances in national brand and private label marketing = 11th International Conference, Oxford, UK, 2024 /
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Internal marketing = issues and perspectives for internal customer-centric management : internal marketing /
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