Consumer Behavior.
Overview
| Works: | 238 works in 53 publications in 53 languages | |
|---|---|---|
Titles
消費者生活型態及其決策因素對其消費者滿意度之影響-以雲林縣自小客車車主為例 = = The Influence of Lifestyle and Consumer Decision on Consumer Satisfaction- An Example of the Car Owners in Yunlin County /
by:
(Language materials, printed)
雲林縣國小高年級學童與主要照顧者消費行為關係之研究 = = A Study of the Consumer Behavior of Upper-Grade Elementary School Students And Main Caregivers in Yunlin County /
by:
(Language materials, printed)
Re-modeling the brand purchase funnel = conceptualization and empirical application /
by:
(Language materials, printed)
以教育本位行銷方式探討廣告效果對於消費者行為的影響-以電鍋廣告為例 = = Using education-based marketing to Explore the Impact of Advertising Effectiveness on Consumer Behavior –A Case Study of a Rice Cooker /
by:
(Language materials, printed)
Consumer reaction, food production and the Fukushima Disaster = assessing reputation damage due to potential radiation contamination /
by:
(Language materials, printed)
Consumer law and socioeconomic development = national and international dimensions /
by:
(Language materials, printed)
Food waste at consumer level = a comprehensive literature review /
by:
(Language materials, printed)
The data-driven project manager = a statistical battle against project obstacles /
by:
(Language materials, printed)
Consumer behavior, organizational strategy and financial economics = proceedings of the 21st Eurasia Business and Economics Society Conference /
by:
(Language materials, printed)
The experience logic as a new perspective for marketing management = from theory to practical applications in different sectors /
by:
(Language materials, printed)
Designing luxury brands = the science of pleasing customers' senses /
by:
(Language materials, printed)
Marketing food brands = private label versus manufacturer brands in the consumer goods industry /
by:
(Language materials, printed)
Contemporary collaborative consumption = trust and reciprocity revisited /
by:
(Language materials, printed)
The digitization of business in China = exploring the transformation from manufacturing to a digital service hub /
by:
(Language materials, printed)
Boundary blurred = a seamless customer experience in virtual and real spaces : proceedings of the 2018 Academy of Marketing Science (AMS) Annual Conference /
by:
(Language materials, printed)
生活型態、金錢態度與消費行為之關聯性研究 = = The Relationship among Lifestyle, Perception of Money, and Consumer Behavior /
by:
(Language materials, printed)
The new luxury experience = creating the ultimate customer experience /
by:
(Language materials, printed)
Building engagement for sustainable development = challenges of sustainable economy in times of accelerated change /
by:
(Language materials, printed)
Consumer engineering, 1920s-1970s = marketing between expert planning and consumer responsiveness /
by:
(Language materials, printed)
Foundations of economic psychology = a behavioral and mathematical approach /
by:
(Language materials, printed)
The customer is NOT always right? marketing orientationsin a dynamic business world = proceedings of the 2011 World Marketing Congress /
by:
(Language materials, printed)
Food Waste at Consumer Level = A Comprehensive Literature Review /
by:
(Language materials, printed)
Advances in Kaiyu Studies = From Shop-Around Movements Through Behavioral Marketing to Town Equity Research /
by:
(Language materials, printed)
Monetäre Anreize in Kundenkartenprogrammen = Ein feldexperimenteller Ansatz /
by:
(Language materials, printed)
Applying Behavioural Science to the Private Sector = Decoding What People Say and What They Do /
by:
(Language materials, printed)
Boundary Blurred: A Seamless Customer Experience in Virtual and Real Spaces = Proceedings of the 2018 Academy of Marketing Science (AMS) Annual Conference /
by:
(Language materials, printed)
The Digitization of Business in China = Exploring the Transformation from Manufacturing to a Digital Service Hub /
by:
(Language materials, printed)
Sustainability in Innovation and Entrepreneurship = Policies and Practices for a World with Finite Resources /
by:
(Language materials, printed)
Marketing Transformation: Marketing Practice in an Ever Changing World = Proceedings of the 2017 Academy of Marketing Science (AMS) World Marketing Congress (WMC) /
by:
(Language materials, printed)
The Experience Logic as a New Perspective for Marketing Management = From Theory to Practical Applications in Different Sectors /
by:
(Language materials, printed)
Neuro-Advertising = Gehirngerechte Werbung für mehr Erfolg in Ihrem Markt /
by:
(Language materials, printed)
Designing Luxury Brands = The Science of Pleasing Customers’ Senses /
by:
(Language materials, printed)
Multiperspektivische Verbraucherforschung = Ansätze und Perspektiven /
by:
(Language materials, printed)
The Data-Driven Project Manager = A Statistical Battle Against Project Obstacles /
by:
(Language materials, printed)
Debt Literacy = Konzeption und Messansatz zum Kreditwissen des Verbrauchers /
by:
(Language materials, printed)
Marketing Food Brands = Private Label versus Manufacturer Brands in the Consumer Goods Industry /
by:
(Language materials, printed)
Der Wert von Nutzerinformationen aus Anbieter- und Nutzerperspektive = Analyse des Trade-offs zwischen Datenverwendung und Datenschutz /
by:
(Language materials, printed)
User Experience im E-Commerce = Messung von Emotionen bei der Nutzung interaktiver Anwendungen /
by:
(Language materials, printed)
Weiterempfehlungen mit Service-Recovery = Ein Vergleich zwischen Sender und Empfänger /
by:
(Language materials, printed)
Erfolgssicherung von Marken durch Authentizität = Die Bedeutung von Authentizität zur Erklärung von Rückwirkungseffekten bei Markentransfers /
by:
(Language materials, printed)
Dienstleistungsinnovationen und Elektromobilität = Der Automobilhandel als ganzheitlicher Lösungsanbieter /
by:
(Language materials, printed)
The Romantic Ethic and the Spirit of Modern Consumerism = New Extended Edition /
by:
(Language materials, printed)
Contemporary Collaborative Consumption = Trust and Reciprocity Revisited /
by:
(Language materials, printed)
Impacting the Sensory Experience of Products = Experimental Studies on Perceived Quality /
by:
(Language materials, printed)
Die Akzeptanz von Insekten in der Ernährung = Eine Studie zur Vermarktung von Insekten als Lebensmittel aus Konsumentensicht /
by:
(Language materials, printed)
Die Konvergenz von Gaming und Gambling = Eine angebotsseitige Marktanalyse mit rechtspolitischen Empfehlungen /
by:
(Language materials, printed)
The Power of Communicating the Family Firm Status = The Positive Effect of Family Firms as a Brand on Consumer Buying Behavior and Consumer Happiness /
by:
(Language materials, printed)
Natural Wines aus Kundensicht = Bestimmung relevanter Produkteigenschaften für die Vermarktung /
by:
(Language materials, printed)
Kundenbindung der Zielgruppe 50plus im Internethandel = Kausalmodell unter Berücksichtigung von Alterseffekten /
by:
(Language materials, printed)
Konsum im Alter = Das höhere Lebensalter und seine Relevanz für den Verbraucherschutz /
by:
(Language materials, printed)
Consumer Behavior, Organizational Strategy and Financial Economics = Proceedings of the 21st Eurasia Business and Economics Society Conference /
by:
(Language materials, printed)
Vom Nischentrend zum Lebensstil = Der Einfluss des Lebensgefühls auf das Konsumentenverhalten /
by:
(Language materials, printed)
A Brain for Business – A Brain for Life = How insights from behavioural and brain science can change business and business practice for the better /
by:
(Language materials, printed)
Intramarkenimagekonfusion = Eine empirische Untersuchung am Beispiel der Automobilindustrie /
by:
(Language materials, printed)
Brand Gender = Increasing Brand Equity through Brand Personality /
by:
(Language materials, printed)
Vertrieb und Marketing in der digitalen Welt = So schaffen Unternehmen die Business Transformation in der Praxis /
by:
(Language materials, printed)
Steuerung von Akteuren und Entscheidungen in Baunetzwerken = Eine netzwerkanalytische Untersuchung zur Sanierungsentscheidung im Haushalt /
by:
(Language materials, printed)
Financial Capability in der Kunde-Bank-Beziehung = Eine wissensbasierte Analyse und Modellkonzeption /
by:
(Language materials, printed)
Entgrenzungen des Konsums = Dokumentation der Jahreskonferenz des Netzwerks Verbraucherforschung /
by:
(Language materials, printed)
Der Glücksspielmarkt aus Nachfragersicht = Erkundung von Konvergenzen bei Online-Gamingprodukten /
by:
(Language materials, printed)
Akzeptanz von digitalen Zahlungsdienstleistungen = Eine empirische Untersuchung am Beispiel von Mobile Payment mittels Smartphone im stationären Handel /
by:
(Language materials, printed)
Varieties of Political Consumerism = From Boycotting to Buycotting /
by:
(Language materials, printed)
Konsumentenbilder als produktive Fiktionen = Eine theoretische und ethnographische Untersuchung /
by:
(Language materials, printed)
Bepreisung priorisierter Datenübertragung = Kundenwertanalysen in Next Generation Networks /
by:
(Language materials, printed)
Advances in Advertising Research X = Multiple Touchpoints in Brand Communication /
by:
(Language materials, printed)
Paradoxien des Verbraucherverhaltens = Dokumentation der Jahreskonferenz 2017 des Netzwerks Verbraucherforschung /
by:
(Language materials, printed)
Finding New Ways to Engage and Satisfy Global Customers = Proceedings of the 2018 Academy of Marketing Science (AMS) World Marketing Congress (WMC) /
by:
(Language materials, printed)
Akzeptanz ökologischer Produktalternativen = Eine schematheoretische Betrachtung mithilfe impliziter und experimenteller Testverfahren /
by:
(Language materials, printed)
Exploring Service Productivity = Studies in the German Airport Industry /
by:
(Language materials, printed)
Digitale Kultur des Teilens = Mit Sharing nachhaltiger Wirtschaften /
by:
(Language materials, printed)
Trends in Tourist Behavior = New Products and Experiences from Europe /
by:
(Language materials, printed)
Das transformative Potenzial von Konsum zwischen Nachhaltigkeit und Digitalisierung = Chancen und Risiken /
by:
(Language materials, printed)
Consumer Behavior over the Life Course = Research Frontiers and New Directions /
by:
(Language materials, printed)
Fanclubs der Nationalmannschaften im deutschen Teamsport = Value Co-Creation zwischen Kommerzialisierung und Fankultur /
by:
(Language materials, printed)
Customer Engagement in Theory and Practice = A Marketing Management Perspective /
by:
(Language materials, printed)
Innovative Logistics Services and Sustainable Lifestyles = Interdependencies, Transformation Strategies and Decision Making /
by:
(Language materials, printed)
Dialogmarketing und Kundenbindung mit Connected Cars = Wie Automobilherstellern mit Daten und Vernetzung die optimale Customer Experience gelingt /
by:
(Language materials, printed)
Consumer Engineering, 1920s–1970s = Marketing between Expert Planning and Consumer Responsiveness /
by:
(Language materials, printed)
The Promotion of Education = A Critical Cultural Social Marketing Approach /
by:
(Language materials, printed)
Belohnungen für Online Reviews = Unterschiedliche Effekte auf die Abgabewahrscheinlichkeit und die Valenz /
by:
(Language materials, printed)
Vergessene und verkannte Vordenker für eine Kritische Konsumtheorie = Beiträge aus Ökonomik, Soziologie und Philosophie /
by:
(Language materials, printed)
The New Luxury Experience = Creating the Ultimate Customer Experience /
by:
(Language materials, printed)
Die Reaktivierung von inneren Markenbildern am Point-of-Sale = Eine Untersuchung des Zusammenspiels von Out-of-Store-Werbung und Instore-Displays /
by:
(Language materials, printed)
Emotionale Ansteckung in technologiebasierten Serviceinteraktionen = Die Wirkung von Smileys auf die Emotionen der Kunden /
by:
(Language materials, printed)
Influence and Behavior Analysis in Social Networks and Social Media
by:
(Language materials, printed)
Building Engagement for Sustainable Development = Challenges of Sustainable Economy in Times of Accelerated Change /
by:
(Language materials, printed)
Customer Experience Management in der Praxis = Grundlagen – Zusammenhänge – Umsetzung /
by:
(Language materials, printed)
Foundations of Economic Psychology = A Behavioral and Mathematical Approach /
by:
(Language materials, printed)
Design Principles and Methodologies = From Conceptualization to First Prototyping with Examples and Case Studies /
by:
(Language materials, printed)
Automatisierte Geldanlage = Determinanten und Einflussbedingungen der Akzeptanz von Investment Management FinTechs /
by:
(Language materials, printed)
Showrooming im stationären Einzelhandel = Entwicklung eines Erklärungsmodells des opportunistischen Konsumentenverhaltens /
by:
(Language materials, printed)
Vertriebserfolg durch kundenzentrierte Kommunikation = Darstellung und empirische Analyse im Filialvertrieb am Beispiel verschiedener Sparkassen /
by:
(Language materials, printed)
Brand Hate = Navigating Consumer Negativity in the Digital World /
by:
(Language materials, printed)
Intercultural Service Encounters = Cross-cultural Interactions and Service Quality /
by:
(Language materials, printed)
Digitalization in the Luxury Fashion Industry = Strategic Branding for Millennial Consumers /
by:
(Language materials, printed)
Consumer Voice = The Democratization of Consumption Markets in the Digital Age /
by:
(Language materials, printed)
Perceived Brand Localness = An Empirical Study of the German Fashion Market /
by:
(Language materials, printed)
Die Nahrung der Optimisten = Eine Motivstudie zu Superfood und Nahrungsergänzungsmitteln /
by:
(Language materials, printed)
Erfolgsfaktoren von Online Customer Experience = Die Gestaltung von internetbasierten Kundenerlebnissen in der Konsumgüterbranche /
by:
(Language materials, printed)
Nostalgie als Chance für die Markenpositionierung = Wie positive Erinnerungen Marken differenzieren können /
by:
(Language materials, printed)
Akzeptanz von Insekten als Nahrungsmittel in Deutschland = Soziodemografische, ernährungs- und umweltpsychologische Einflussfaktoren /
by:
(Language materials, printed)
Prosoziales Ausgabeverhalten und Spenderwohlbefinden = Der Einfluss von Perspektivenübernahme /
by:
(Language materials, printed)
Digital Transformation in Business and Society = Theory and Cases /
by:
(Language materials, printed)
The Electricity Grid in Indonesia = The Experiences of End-Users and Their Attitudes Toward Solar Photovoltaics /
by:
(Language materials, printed)
Digital Signage am Point of Sale = Der Einfluss von Emotionen auf das Konsumentenverhalten /
by:
(Language materials, printed)
Online-Kommunikation für Zielgruppen mit einem nachhaltigen Lebensstil = Zielgruppenansprache am Beispiel der LOHAS im Lebensmitteleinzelhandel /
by:
(Language materials, printed)
Consuming Extreme Sports = Psychological Drivers and Consumer Behaviours of Extreme Athletes /
by:
(Language materials, printed)
Die Big-Data-Debatte = Chancen und Risiken der digital vernetzten Gesellschaft /
by:
(Language materials, printed)
Luxury Tourism = Market Trends, Changing Paradigms, and Best Practices /
by:
(Language materials, printed)
The Role of Origin of Fame in Influencer Branding = A Comparative Analysis of German and Russian Consumers /
by:
(Language materials, printed)
Die Beziehung zwischen Mitarbeitern und Konsumenten = Eine systematische Literaturanalyse vor dem Hintergrund nachhaltigen Konsums /
by:
(Language materials, printed)
Sustainability in the Textile and Apparel Industries = Sourcing Natural Raw Materials /
by:
(Language materials, printed)
Using Installed Base Selling to Maximize Revenue = A Step-by-Step Approach to Achieving Long-Term Profitable Growth /
by:
(Language materials, printed)
Sustainability in the Textile and Apparel Industries = Consumerism and Fashion Sustainability /
by:
(Language materials, printed)
Cross-Cultural Brand Personality and Brand Desirability = An Empirical Approach to the Role of Culture on this Mediated Interplay /
by:
(Language materials, printed)
Loyalitätsprogramme im digitalen Wandel = Eine empirische Analyse zu Mobile Loyalty Apps aus Konsumentensicht /
by:
(Language materials, printed)
Sustainability in the Textile and Apparel Industries = Sustainable Textiles, Clothing Design and Repurposing /
by:
(Language materials, printed)
Eurasian Business Perspectives = Proceedings of the 25th Eurasia Business and Economics Society Conference /
by:
(Language materials, printed)
The Reign of the Customer = Customer-Centric Approaches to Improving Satisfaction /
by:
(Language materials, printed)
Moden in der Hip-Hop-Szene = Eine ethnographische Studie über die Bedeutung und Dynamik von Modestrukturen /
by:
(Language materials, printed)
Who’s Driving Electric Cars = Understanding Consumer Adoption and Use of Plug-in Electric Cars /
by:
(Language materials, printed)
The Pricing Puzzle = How to Understand and Create Impactful Pricing for Your Products /
by:
(Language materials, printed)
Forum Markenforschung 2018 = Tagungsband der internationalen Konferenz „DERMARKENTAG“ /
by:
(Language materials, printed)
Architektur als Instrument der Markenkommunikation = Die implizite Wirkung gebauter Botschaften /
by:
(Language materials, printed)
Retail Isn't Dead = Innovative Strategies for Brick and Mortar Retail Success /
by:
(Language materials, printed)
The Business Case for Love = How Companies Get Bragged About Today /
by:
(Language materials, printed)
Sustainability in the Textile and Apparel Industries = Sourcing Synthetic and Novel Alternative Raw Materials /
by:
(Language materials, printed)
Sustainability in the Textile and Apparel Industries = Production Process Sustainability /
by:
(Language materials, printed)
Praxeologie als Grundlage der Betrachtung von Wertentstehung durch Konsum
by:
(Language materials, printed)
Brand Choice and Loyalty = Evidence from Swiss Car Registration Microdata /
by:
(Language materials, printed)
Haptic Sensation and Consumer Behaviour = The Influence of Tactile Stimulation in Physical and Online Environments /
by:
(Language materials, printed)
Influencer Marketing for Brands = What YouTube and Instagram Can Teach You About the Future of Digital Advertising /
by:
(Language materials, printed)
Kongruenz in der Crossmedia-Kommunikation = Eine Untersuchung der Determinanten und Wirkungen /
by:
(Language materials, printed)
Consumption Behaviour and Social Responsibility = A Consumer Research Approach /
by:
(Language materials, printed)
Handbook of Eating and Drinking = Interdisciplinary Perspectives /
by:
(Language materials, printed)
Advanced Studies in Behaviormetrics and Data Science = Essays in Honor of Akinori Okada /
by:
(Language materials, printed)
Perspectives on Consumer Behaviour = Theoretical Aspects and Practical Applications /
by:
(Language materials, printed)
Enlightened Marketing in Challenging Times = Proceedings of the 2019 AMS World Marketing Congress (WMC) /
by:
(Language materials, printed)
Events und Messen im digitalen Zeitalter = Aktueller Stand und Perspektiven /
by:
(Language materials, printed)
Marketing Opportunities and Challenges in a Changing Global Marketplace = Proceedings of the 2019 Academy of Marketing Science (AMS) Annual Conference /
by:
(Language materials, printed)
Reparieren, Selbermachen und Kreislaufwirtschaften = Alternative Praktiken für nachhaltigen Konsum /
by:
(Language materials, printed)
The Marketing of Children’s Toys = Critical Perspectives on Children’s Consumer Culture /
by:
(Language materials, printed)
Product Innovation Management = Intelligence, Discovery, Development /
by:
(Language materials, printed)
FinTech Strategy = Linking Entrepreneurship, Finance, and Technology /
by:
(Language materials, printed)
EcoDesign and Sustainability II = Social Perspectives and Sustainability Assessment /
by:
(Language materials, printed)
Broadening Cultural Horizons in Social Marketing = Comparing Case Studies from Asia-Pacific /
by:
(Language materials, printed)
Consumer Tribes in Tourism = Contemporary Perspectives on Special-Interest Tourism /
by:
(Language materials, printed)
Leben ist Ökonomie! = Wie wirtschaftliche Prinzipien den Alltag bestimmen /
by:
(Language materials, printed)
Rivalry and Group Behavior Among Consumers and Brands = Comparisons In and Out of the Sport Context /
by:
(Language materials, printed)
Multisensorik im stationären Handel = Grundlagen und Praxis der kundenzentrierten Filialgestaltung /
by:
(Language materials, printed)
Design Thinking for Food Well-Being = The Art of Designing Innovative Food Experiences /
by:
(Language materials, printed)
Online Impulse Buying and Cognitive Dissonance = Examining the Effect of Mood on Consumer Behaviour /
by:
(Language materials, printed)
Advances in National Brand and Private Label Marketing = Eighth International Conference, 2021 /
by:
(Language materials, printed)
Smart Mobility = Exploring Foundational Technologies and Wider Impacts /
by:
(Language materials, printed)
Domesticity on Display = Romanian Middle-Class Material Culture from Late Socialism to Today /
by:
(Language materials, printed)
Quick Guide Sound Marketing = Wie Sie mit akustischen Reizen Ihre Marke stärken /
by:
(Language materials, printed)
Consumption and Consumer Society = The Craft Consumer and Other Essays /
by:
(Language materials, printed)
Social media addiction in Generation Z consumers = implications for business and marketing /
by:
(Language materials, printed)
Frontiers in product innovation strategy = predicting market outcomes and creating winning products for a people and planet-friendly future /
by:
(Language materials, printed)
Repair, do-it-yourself and circular economy = alternative practices for sustainable consumption /
by:
(Language materials, printed)
台灣電動二輪車創新技術及行銷策略 = = Innovative Technologies and Marketing Strategy of Electric Two-wheeled Scooter in Taiwan /
by:
(Language materials, printed)
Value realization in the phygital reality market = consumption and service under conflation of the physical, digital, and virtual worlds /
by:
(Language materials, printed)
Contemporary trends in marketing = problems, processes and prospects /
by:
(Language materials, printed)
Multisensory design of retail environments = vision, sound, and scent /
by:
(Language materials, printed)
Client-centered business consulting = the power of psychological understanding /
by:
(Language materials, printed)
Recent advances in modeling and forecasting Kaiyu = tools for predicting and verifying the effects of urban revitalization policy /
by:
(Language materials, printed)
Customer centricity in new product development = radical customer orientation as the key to high-potential innovations /
by:
(Language materials, printed)
Cultural and social influences on consumer behavior = uncertainty avoidance, rituals, and external threats /
by:
(Language materials, printed)
Yes logo = uncovering the recipes of branding success in the world's largest consumer market /
by:
(Language materials, printed)
Critical factors for adoption of customer relationship management = a study of Palestine SMEs /
by:
(Language materials, printed)
Masking in the pandemic = materiality, interaction, and moral practice /
by:
(Language materials, printed)
Artificial intelligence along the customer journey = a customer experience perspective /
by:
(Language materials, printed)
Maladaptive consumer behavior = theory, research, and intervention /
by:
(Language materials, printed)
開發一款基於消費者的應用程式以通過MFA和LCA減少紡織廢棄物 = = Developing a Consumer-Based Application to Reduce Textile Waste Through MFA and LCA /
by:
(Language materials, printed)
Show more
Fewer
Subjects